Sat.Mar 16, 2019 - Fri.Mar 22, 2019

4 Super Effective Strategies for Writing Copy for Social Media

Social Media Today

While social networks are increasingly visual, don't underestimate the power of copy. Check out these tips

Making the Most out of Your Instagram Stories

Ignite Social Media

Stories have become a major part of Instagram, receiving millions of views daily. If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. With so many eyeballs on this content, it’s important to use Instagram best practices in this area of the platform along with the posts you add to your page.

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Embracing Your Brand On Pinterest

Socialmedia.biz

More than 250 million people visit Pinterest every month to explore new ideas and products. In fact, 84 percent of them browse the platform when they’re unsure about what to buy and almost 77 percent end up discovering a brand they like on Pinterest. In today’s competitive landscape—where companies everywhere are trying to establish a unique brand identity to connect with users, Pinterest offers a fun, and upbeat space for relaying advertising messages.

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Technology Makes Us Lazy Communicators

Waxing UnLyrical

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point. There are as many different angles to take on that topic as there are grains of sand on the beach.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences

Social Media Today

LinkedIn has added three new ways to better target your on-platform ads, including Lookalike Audiences

14 Tips That Will Help You Master Instagram Live

Social Media Strategies Summit

Although Instagram is best known as a platform to share your most beautiful photographs, video is becoming a bigger and bigger part of the popular platform. With the launch of IG Live in 2016 and IG TV in 2018, the platform (and it’s users) are embracing both ephemeral and long-form video. If you don’t currently have a video strategy on Instagram, there is good data to support creating one: videos on Instagram get 21.2% more interactions than single images and 18.6%

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How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn

Oktopost

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. His early tweet, “How do you feel about using (#) pound for groups as in #barcamp [msg.]?” was met with criticisms that it was too “nerdy.”. But, Chris persevered. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. Suddenly, it all made sense.

Content Marketing Strategy: Top 10 Mistakes Killing Your Success

Social Media Today

Are you struggling to implement an effective content marketing plan? In this new podcast, Pam Moore outlines some of the most common errors, and how to avoid them

Why Scheduling Instagram Push Notifications Is a Good Idea

agora pulse

When Instagram scheduling was only available through social scheduling software that sent push notifications to your phone and required you to then post the content yourself, everyone (including us!) wanted to have truly automated and fully scheduled Instagram posts. Now we have that option, thanks to Instagram releasing its API last year. Brands and marketers using Agorapulse can now set-it-and-forget-it.

Content Marketing Strategy: Top 10 Mistakes Killing Your Success

Pam Moore

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Content marketing planned and executed properly can help you ignite not only online and social media results but also true foundational business results.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

New Features for Snapchat Location Ads

Ignite Social Media

Snapchat has stepped up its ad game in terms of trying to show brands that their platform can get people to physical locations. Snapchat location ads have been around for about a year, but they recently added additional features for brick and mortar locations. Snapchat Location Ads. Just in case you are not familiar with Snapchat locations ads , these ads are meant to help drive people to visit specific retail locations.

Facebook Adds New Replies Option to Clarify Messenger Streams

Social Media Today

Facebook's adding a new threaded replies option to Messenger to better clarify group message streams

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How Brands Can Use Social Media for Social Good

Likeable

Brands using social media for social activism: It’s a delicate tightrope to walk. Done right, a company can express its values in an authentic way that connects with more customers and has a positive social impact. Done wrong, it can come off as opportunistic and phony—just another company latching onto an important social justice issue to sell more stuff. It’s also a bit risky.

What Should All Start-Ups Consider?

The Realtime Report

What Should All Start-Ups Consider? Becoming a start-up can be a hugely liberating but terrifying feeling. If you’ve been under the shelter of a stable nine-to-five, then selling your own business can feel like shaky territory. However, by getting the correct advice and putting in plenty of hard work, your sacrifice might just pay off. If you’ve got a business name, an idea, and a plan, what else should you consider? A New Website.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Art of Copywriting: How to Write Better Captions that Get Engagement

Buffer Social

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter. While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined.

Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping

Social Media Today

Instagram is taking the next big step with its on-platform shopping options by adding a new way for users to make streamlined purchases without leaving the app

Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. These staggering statistics suggest that most brands are going to need to try a lot harder to reach their audience. What makes a brand meaningful? And more importantly, does that matter?

March Madness And Sports Gambling In The Workplace

The Realtime Report

March Madness and Sports Gambling in the Workplace. The start of the first March Madness season since a landmark 2018 Supreme Court ruling gave states leeway to allow and regulate sports gambling. Many state legislatures are already jumping at what they consider an untapped revenue opportunity.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. It’s not enough to blindly share your new blog posts and product updates either. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Are your Twitter posts generating any clicks?

10 LinkedIn Mistakes You Don't Realize You're Making

Social Media Today

Improve your LinkedIn performance by ironing out these common platform missteps

How APIs Can Transform Your Company

Forbes Social Media

With a thoughtful strategy in place—a strategy that goes beyond a technical imperative—companies can capitalize on several core benefits of APIs

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Power Your Tribe- #MindfulSocial with @Comaford

Janet Fouts

This week on Mindful Social I talk with Christine Comaford about her newest book: Power Your Tribe. The book hits home on a lot of levels, particularly when we’re talking about creating a safe space for growth, energy, and creativity in the workplace. Listen up! Here’s an excerpt from the book on the concept of emotional agility: Change and Growth Require Emotional Agility. What if I told you that a bird doesn’t need its wings to fly from A to B?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to conduct smarter social listening for consumer brands

Sprout Social

If you want to know exactly what your customers want in 2019, you don’t have to look very hard. Well, sort of. Consider that product-related posts are among the most popular across social media. Whether it’s a shout-out or call-out, consumers can’t stop talking about products. And on a related note, a staggering 60% of consumers actively seek out new products and services via social. Rather than dig through Google results, users can seek out authentic answers from actual people.

LinkedIn Adds New Meeting Planner Tools Within it Messaging Stream

Social Media Today

LinkedIn has added some new options to make it easier to plan meetings direct from your messaging stream

Preparing The Human Workforce For The Machine Workforce

Forbes Social Media

As artificial intelligence-driven automation changes the nature of work and workplaces in unpredictable ways, how are nations shifting the way they think about the workforce

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#255: What’s Keeping You Safe Is What’s Keeping You Stuck

Amy Porterfield

What’s keeping you stuck? Are you in an unfulfilling 9-5 job that you’re dying to get out of? Maybe your side hustle is not progressing along fast enough. Is the business model you created just not feeling right? Or maybe you’ve been at it for a while and your revenue numbers just aren’t where you […]. The post #255: What’s Keeping You Safe Is What’s Keeping You Stuck appeared first on Amy Porterfield | Online Marketing Expert.

5 social listening services you can offer your clients

Sprout Social

Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Not that customer care is the only way to service your clients with social listening. There are actually five different services we’ve been able to offer to our clients, which we’ll unpack below.

Facebook's Removing Ad Targeting Options in Certain Categories to Avoid Discrimination

Social Media Today

Facebook has announced that it will remove age, gender and ZIP code targeting options for housing, employment, credit ads

Facebook Has Exposed Up To 600 Million Passwords -- Here's What To Do

Forbes Social Media

Facebook has just admitted to exposing hundreds of millions of passwords. Find out who is impacted and how to secure your account

From Best to Worst: Content Intelligence Tools You Need to Know About

Cortex

Its 2019, and things are changing. We need to learn to make informed decisions quickly. In the next thousand words or so, you'll be introduced to several different content intelligence tools that are available to start using today. Don't hop on board once it's too late; make use of what big data and Artificial Intelligence have to offer your business! Business Implementation of Content Intelligence Content Intelligence Tools

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Here’s what you need to know

WebInKnow

Over the past decade, clickbait headlines have proliferated on all sorts of Web content. They have shown up on blogs with increasing frequency “The 5 social media marketing secrets to drive your business now” and they appear on sponsored content on media sites all the time “7 heart-warming photos of babies that you won’t believe”.

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5 Best Practices for Facebook Ads - From Facebook

Social Media Today

What are the tactics that Facebook's own staff recommend to maximize your Facebook advertising success? Check out this post