Sat.Nov 10, 2018 - Fri.Nov 16, 2018

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings.

Here come the nanoinfluencers! Who they are and how to find them

Audiense

Although influencer marketing may seem like a new concept, it’s actually a trend that’s been around for a while. It’s a trend that has also evolved as fast as it has been penetrating the marketing industry and certainly still has a long way to go. Influencer Marketing

Trends 152

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5 Ways to Manage Your Social Media Over the Holiday Vacations

Convince & Convert

Social media traffic spikes a whopping 73 percent during the holidays — just when your team is requesting time off for vacation. Click To Tweet. It’s the most wonderful time of the year!

Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Announces New Training Tools to Help Boost Digital Literacy

Social Media Today

Facebook has released some new tools to help teach digital literacy to business owners and job seekers

How I Used Facebook Lead Ads to Create a Quiz

Jon Loomer

One of my favorite things to do is solve problems by using a tool in ways it wasn’t meant to be used. In this post, I will outline how I did that by using Facebook lead ads to create a quiz. First, credit goes to Lucas Elliott of our team.

More Trending

Should I Be Using Social Media Chatbots?

agora pulse

Did you know that you can order a pizza from Dominoes on Facebook Messenger, without ever leaving the app? And that on Twitter, you can follow accounts that are run entirely by chatbots which can learn and respond to you?

LinkedIn Unveils its New LinkedIn Pages, with Updated Sharing Options and Improved Management Tools

Social Media Today

LinkedIn has given its business Pages a revamp, adding in a range of new tools to help make LinkedIn Pages more engaging and active

Template for Your Social Media Strategy

Ignite Social Media

Social Media Strategy Template for 2019. With 2019 rapidly approaching, now is a good time to revisit your social media strategy. A lot has changed over the past year in terms of how people are using social, ad units, targeting capabilities and new media formats.

Social Entrepreneurs: 5 Consumer Brands that Started on Social

Meltwater

It’s now taken for granted that some businesses are so entwined with a social channel experience that you can’t imagine them functioning without social media. We call them social entrepreneurs.Consider… Read More >>>. PR & Comms Product Development Social Media

Brands 138

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Introducing Stories Creator: Quickly Create Thumb-Stopping Content for Stories

Buffer Social

As a social media marketer, a big part of your job is to build awareness of your brand and drive conversions on various social channels. This could mean creating an engaging video for Facebook. Planning out and scheduling your tweets for the week.

Instagram Rolls Out More On-Platform Shopping Options for the Holidays

Social Media Today

Moving with user trends, Instagram is looking to capitalize on its eCommerce potential with some new on-platform shopping tools

2019 Social Media Trends to Watch

Ignite Social Media

2019 Social Media Trends to Watch. A few months ago, we shared relevant trends for the back half of 2018. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes.

Trends 144

Ultimate Guide to Instagram Shopping

Later

Every month, 90 million fingers tap on an Instagram shopping post to learn more about products. For brands and businesses, using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Personalization is the Next Big Opportunity in Social Media Marketing

Buffer Social

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes.

Hotels 114

Facebook Rolls Out News Feed Algorithm Update to Disincentivize Controversial Content

Social Media Today

Facebook CEO Mark Zuckerberg has announced a new News Feed Algorithm update aimed at disincentivizing sensationalist content

Feed 166

6 Outbound Marketing Tactics to Drive More Valuable Traffic to Your Website

Razor Social

Inbound or outbound marketing…. What is your poison? The reality is that you need both. You need to do outbound promotion to drive inbound traffic. And when you attract lots of people to your website using inbound, you build up your brand so it gets easier to do outbound!

10 Black Friday Marketing Tips for Instagram

Later

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year

Buffer Social

Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine. An incredible 69 percent of millennials take a photo (or a video) of their food before eating.

New Report Highlights Key Instagram Stories Tips, Based on Analysis of 15k Stories

Social Media Today

Social analytics company Delmondo has teamed up with Buffer to put together the biggest report on Instagram Stories performance to date

Google is Millennial Kids’ New Nanny

The Realtime Report

Google is Millennial Kids’ New Nanny. By Allison O’Keefe Wright . With two in three moms with a kid under the age of six in the workforce, this “takes a village” concept applies.

The Types of Social Media Consultants Your Brand Needs

Ignite Social Media

With over 68% of brand-side marketers having or planning to have internal resources dedicated to social media, the need for social media consultants is rising. Whether you are managing social media for a brand as a one-man-show or have a more robust internal team of resources – we’ve seen a tangible and measurable benefit to consulting with brands on their social media execution and strategy.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)

Buffer Social

According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs (66%) are personally responsible for three or more areas of their business, including marketing.

Google Adds New Options to Manage Your Search Presence to its Google My Business App

Social Media Today

Google has announced a range of new updates for its Google My Business app, aimed at making it easier to manage what users find via search

Google 164

How to Leverage Events on Social Media: 6 Easy Tactics

Oktopost

Wondering how you can amplify your attendance in an industry conference with social media? From employee advocacy to live video, we have assembled a guide with all the tricks you need. Social Media Marketing Social Engagement Social Media Strategy Video Marketing

How Beauty Brands Are Going Beyond the Instagram Feed

Likeable

Instagram is increasingly becoming the place to be for brands. In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers.

Feed 91

10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

The holiday season is here. We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect.

Tips 78

Marketing to Millennials: What You Need to Know About This Prized Market Segment

Social Media Today

Brands are keen to connect with Millennials, and for good reason. Here are some insights on how to do it

Brands 156

Connect to People You Know

Ari Herzog

That’s the philosophy of Christina Milanowski in a LinkedIn conversation about why people connect with each other on social media sites. She elaborates why she connects with people: “My rule of thumb [on LinkedIn] is that I’ve met them in person or connected with them in the past and I could remember how if asked,” adding that her Facebook friendship strategy is if she’d recognize the person on the street and say hi.

RSS 70

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice.

UGC 63

Instagram infographic: Using Stories for business

Sherrilynne Starkie

Here’s a great Instagram infographic! Since 2016, Instagram Stories have been a defining feature of the platform in engaging its 300 million daily users. With this feature users capture, modify and post related images and video content in a slideshow format.

Twitter CEO Jack Dorsey Addresses Possibility of an Edit Function at Event in India

Social Media Today

Twitter CEO Jack Dorsey has once again raised hopes that an edit tweets function might be possible in the near future