Sat.Nov 10, 2018 - Fri.Nov 16, 2018

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The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings. But sometimes it’s incredibly frustrating to craft perfect social media posts, and schedule them at the optimal times, yet still get no likes, comments, pins, retweets, or shares on them. So, how do you get your audience to comment on your social media posts?

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Here come the nanoinfluencers! Who they are and how to find them

Audiense

Although influencer marketing may seem like a new concept, it’s actually a trend that’s been around for a while. It’s a trend that has also evolved as fast as it has been penetrating the marketing industry and certainly still has a long way to go.

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5 Ways to Manage Your Social Media Over the Holiday Vacations

Convince & Convert

Social media traffic spikes a whopping 73 percent during the holidays — just when your team is requesting time off for vacation. Click To Tweet. It’s the most wonderful time of the year! But you might be worrying how you’re going to keep a handle on your social media presence while your team members are taking time off to sip eggnog, unwrap gifts, or indulge in a bit of light gluttony with their friends and family.

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Turning Your Employees Into Social Media Advocates

Social Media Today

Why should you use employee advocacy? How do you incentivize advocates and what challenges may arise? Here are a few highlights shared during our most recent #SMTLive Twitter chat.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Template for Your Social Media Strategy

Ignite Social Media

Social Media Strategy Template for 2019. With 2019 rapidly approaching, now is a good time to revisit your social media strategy. A lot has changed over the past year in terms of how people are using social, ad units, targeting capabilities and new media formats. Creating a strategy from scratch or even revising an existing strategy can be a large undertaking.

Template 150
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Social Entrepreneurs: 5 Consumer Brands that Started on Social

Meltwater

It’s now taken for granted that some businesses are so entwined with a social channel experience that you can’t imagine them functioning without social media. We call them social entrepreneurs.Consider… Read More >>>.

Brands 129

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Social Media Guidance For Those Who Are Ready To Get to Work

Social Media Today

Before planning out your 2019 social media marketing strategy, make sure you've covered off on these core, fundamental elements to maximize your performance.

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2019 Social Media Trends to Watch

Ignite Social Media

2019 Social Media Trends to Watch. A few months ago, we shared relevant trends for the back half of 2018. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape.

Trends 143
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Should I Be Using Social Media Chatbots?

agora pulse

Did you know that you can order a pizza from Dominoes on Facebook Messenger, without ever leaving the app? And that on Twitter, you can follow accounts that are run entirely by chatbots which can learn and respond to you? Chatbots– both on and off social media– are capable of increasingly impressive feats. They are able to offer better help and more sound recommendations to customers.

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How to Use Social Media to Launch Your Online Business

Socialmedia.biz

Social media is a great way to create buzz around a new product or business idea. When you want to launch the best online business possible, you need to incorporate social media into the mix. There are a variety of platforms that you’ll need to use, too, including: Facebook. Twitter. LinkedIn. Pinterest. Instagram. Quora. YouTube. Each platform has its own benefits and drawbacks, but these are the world’s most used and powerful platforms.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Releases Update on Detection and Enforcement of Content Which Violates Standards

Social Media Today

Facebook has released some new insights into its efforts to detect and remove offensive content on the platform, showing significant improvements in its process.

Content 153
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The Types of Social Media Consultants Your Brand Needs

Ignite Social Media

With over 68% of brand-side marketers having or planning to have internal resources dedicated to social media, the need for social media consultants is rising. Whether you are managing social media for a brand as a one-man-show or have a more robust internal team of resources – we’ve seen a tangible and measurable benefit to consulting with brands on their social media execution and strategy.

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Why Personalization is the Next Big Opportunity in Social Media Marketing

Buffer Social

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. According to recent Epsilon research , 80 percent of consumers are more likely to do business with a company if it offers a personalized experience.

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Is LinkedIn Poised To Be The Next Big Social Network. For Brands?

Forbes Social Media

As companies seek new ways to engage customers, employees and stakeholders, while also wrestling with the fallout from scandals on Facebook and Twitter, a surprising number are turning to LinkedIn.

LinkedIn 108
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Create a 3D Photo on Facebook

Social Media Today

Find out how to use the new Facebook 3D photo option and learn whether or not the feature can be used for digital marketing on Facebook Business Pages.

How To 163
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#237: 5 Ways to Create Binge-Worthy Content with Melissa Cassera

Amy Porterfield

To binge or not to binge…that is the question Ok, I have a confession to make…I totally LOVE to binge-watch certain shows like Housewives, Game of Thrones, and my latest binge has been The Handmaid’s Tale. So good! Anyway, I’ve heard from enough of you to know that you, too, love a good binge session. […]. The post #237: 5 Ways to Create Binge-Worthy Content with Melissa Cassera appeared first on Amy Porterfield | Online Marketing Expert.

Content 96
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How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year

Buffer Social

Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine. An incredible 69 percent of millennials take a photo (or a video) of their food before eating. But social media isn’t just a place for us to share our posts about favorite foods, and scroll through endless images of beautiful, mouth-watering meals, snacks and treats.

Instagram 110
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AR And Social Media: Is Augmented Reality The Future Of Social Media?

Forbes Social Media

Is Augmented Reality the future of social media? And if so, what are the implications for brands and marketers? Find out what the near future might hold for social media and AR, particularly when it comes to social media marketing.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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2018 Social Selling Study: How Brands Engage with Leads on Social Media

Social Media Today

Social selling is a buzzword for sure; but how many brands are using it and what is it's ROI? We conducted a study across 6 industries to find out.

Study 160
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6 Outbound Marketing Tactics to Drive More Valuable Traffic to Your Website

Razor Social

Inbound or outbound marketing…. What is your poison? The reality is that you need both. You need to do outbound promotion to drive inbound traffic. And when you attract lots of people to your website using inbound, you build up your brand so it gets easier to do outbound! In this article, we’re going to talk about how you can drive more valuable traffic to your website using outbound marketing.

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Introducing Stories Creator: Quickly Create Thumb-Stopping Content for Stories

Buffer Social

As a social media marketer, a big part of your job is to build awareness of your brand and drive conversions on various social channels. This could mean creating an engaging video for Facebook. Planning out and scheduling your tweets for the week. Writing a thought-provoking article for LinkedIn Pulse. The list goes on…. You do all of this because you want to use the unique, native features of each channel to connect with your audience.

Content 98
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Google is Millennial Kids’ New Nanny

The Realtime Report

Google is Millennial Kids’ New Nanny. By Allison O’Keefe Wright . With two in three moms with a kid under the age of six in the workforce, this “takes a village” concept applies. Kids are being raised by grandparents, nannies, teachers, after-school coordinators, by coaches, et cetera. But beyond the day-to-day connections, Gen Zers are being raised by one million online voices because millennial parents are looking online to understand what they should do as parents.

Google 79
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Facebook Starts Rolling Out 'Unsend' Option in Messenger

Social Media Today

Facebook is rolling out a new 'unsend' option for messages within Messenger after announcing the tool would be coming back in April.

Facebook 168
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We Are Now Entering The Post-Facebook Era

Forbes Social Media

Evidence suggests that the emerging Generation Z is turning its collective back on social networks, or at least on social networks as we know them. It seems pretty clear that the future of social networks lies in analyzing and understanding the post-Facebook era.

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Connect to People You Know

Ari Herzog

That’s the philosophy of Christina Milanowski in a LinkedIn conversation about why people connect with each other on social media sites. She elaborates why she connects with people: “My rule of thumb [on LinkedIn] is that I’ve met them in person or connected with them in the past and I could remember how if asked,” adding that her Facebook friendship strategy is if she’d recognize the person on the street and say hi.

RSS 70
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Get to connection faster: social customer care powered by HubSpot and Sprout

Sprout Social

Social media has evolved from a nascent marketing channel to an integrated part of all business functions. It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. Gone are the days when brands could broadcast discounts, deals and product information and “go dark” when a customer raised a complaint.

Hubspot 82
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Google Adds New Options to Manage Your Search Presence to its Google My Business App

Social Media Today

Google has announced a range of new updates for its Google My Business app, aimed at making it easier to manage what users find via search.

Google 167
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Weather Model For Predicting Severe Storms Is Helping Fight California Wildfires

Forbes Social Media

An innovative marriage of weather satellites and a popular weather model called HRRR is helping fight historic California wildfires.

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Top 10 Cyber Monday Social Media Posts

Unmetric

Cyber Monday is a big deal for the e-commerce industry, with companies slashing prices and offering massive discounts on their stock. However, having heavily discounted products and promotions alone aren’t guarantees of reach on social media. You need to create content that people will share and comment on in order to bring people to your website instead of your competitors.

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How Beauty Brands Are Going Beyond the Instagram Feed

Likeable

Instagram is increasingly becoming the place to be for brands. In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers. The platform is well suited for these brands, boasting 200 million beauty fans, which accounts for 25 percent of users.

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New Report Highlights Key Instagram Stories Tips, Based on Analysis of 15k Stories

Social Media Today

Social analytics company Delmondo has teamed up with Buffer to put together the biggest report on Instagram Stories performance to date.

Report 167