November, 2021

Instagram's Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display

Social Media Today

Instagram's experiments point to a major shift coming for the app

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3 Tips for Communicating with Influencers

The Realtime Report

3 Tips for Communicating with Influencers. Alexander Frolov. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021 , and that number is only expected to grow.

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Four Social Media Networking Tips for Every Industry

Webbiquity SMM

Guest post by Erik Bergman. It’s getting more unusual to see in-person events that are dedicated solely to “networking.” ” And that’s okay.

10 Questions You Should Ask Your Social Media Manager

Ignite Social Media

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. It’s an issue that a majority of marketing executives face, and one that we’re always working to help our clients with.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Tactics to Grow Your Twitter Community

Audiense

Whether you’re a professional who wants to promote your services or a business that wants to market your brand, growing your Twitter following is one of the important first steps.

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Instagram Launches Live Test of Longer Videos in Stories

Social Media Today

Some users are now able to post 60-second videos in Stories, without them being split up into 15-second segments

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Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips

The Realtime Report

Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips. Youssef El-Mansy. As the two biggest shopping days of the year, Black Friday and Cyber Monday rightfully receive a lot of attention in our business.

Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

4 Content Ideas for Social Media Posts to Spice up Your Channels

Ignite Social Media

Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

8 best practices to grow your Twitter community

Audiense

In the first part of our “Tactics to Grow Your Twitter Following” guide, we shared five essential tips to help you grow your Twitter community. Consistent tweeting, regular engagement, and optimised Twitter profiles play a central role in gaining a footing.

LinkedIn Ads Reporting in Oktopost: A Centralized View of Your Organic and Paid Social

Oktopost

“What about paid social?”, ”, we occasionally get asked by our customers. Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA.

New Study Looks at Optimal Hashtag Usage in Instagram Feed Posts, Based on 18m Examples

Social Media Today

How many hashtags should you include in your IG posts? Some new insights to consider

‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . It feels like it could be a doozy. . Global supply chain challenges are causing significant inventory gaps for some. .

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Transformational Conversations with Toi B. James #MindfulSocial

Janet Fouts

In our disconnected world, it’s harder than ever to have a conversation that allows participants to truly understand each others’ perspectives. Especially if we are not seeing each other eye to eye.

2022 Social Media Predictions

Ignite Social Media

A lot has happened this past year. 2021 showed us both the rise and fall of Clubhouse , accompanied by some major hype around social audio that most people have already forgotten about.

10+1 More Tips to Grow Your Twitter Community

Audiense

In the first two parts of our “Tactics to Grow Your Twitter Following” series, we shared valuable tips and best practices that you can follow even without spending money. But sometimes, you need a little more than organic tactics to grow your community.

How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In this post, I’m going to walk through exactly how I do that. I wish I would have started using GTM to manage my Facebook pixel and events sooner.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Announces the Removal of Thousands of Ad Targeting Categories Relating to Sensitive Topics

Social Media Today

Facebook will remove thousands of targeting categories to align with data privacy regulations

Starbucks: best and worst marketing campaigns

Awario

As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters.

Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign.

What if the Facebook Algorithm Went Away?

Ignite Social Media

In testimony to the US Senate in August, Facebook whistleblower Frances Haugen proposed a regulatory reform that would make Facebook (and perhaps all social networks) responsible for any content they amplified using an algorithm.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 ways to turn your audiences into brand advocates

Audiense

What does customer-led brand advocacy look like? Audience Intelligence

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How to Set Up Facebook Conversions API Using Conversions API Gateway

Jon Loomer

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities.

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New Report Suggests TikTok Will Surpass 1.5 Billion Users in 2022

Social Media Today

TikTok continues to go from strength to strength, despite rivals seeking to quell its growth

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How to Build a Lead Qualification Framework

Oktopost

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Nestled within that challenge is an even more daunting task: finding enough qualified leads.

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8 Job Opportunities for German Language Learners

The Realtime Report

8 Job Opportunities for. German Language Learners. The German language is one of the most widely spoken languages in the world. Learning how to speak, read and write German can open up a variety of job opportunities for you.

Your Own Content to Educate Instead of Spreading Hatred Through Facebook

David Meerman Scott

With the detailed revelations emerging about how the Facebook AI algorithm works, we all need to decide how much we want to rely on Facebook in our marketing. Social Media Worst Practices New Rules of Marketing and PR Marketing Facebook Advertising Corporate blogging

Transforming audiences into communities: Understanding the right channels

Audiense

As most marketers know, when it comes to connecting with your perfect audience, it’s often a matter of reaching them in the right place and the right time.

How to Connect a Podcast to Your Facebook Page

Jon Loomer

If you go to my Facebook page from your mobile device, you can listen to and subscribe to my podcast. In this post, I am going to explain how I did it and how you can connect your podcast to your Facebook page. You can watch the video tutorial below… Connect from Desktop.

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