July, 2021

Twitter Adds New Spaces Sharing Options, New Search Tools to Improve Spaces Discovery

Social Media Today

The new options will be important as Twitter moves to put more emphasis on its audio social option

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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Social media is meant to be one thing and one thing only – and that’s social, right?


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Trending Sources

7 Crucial Skills for Leaders in 2021 #futureofwork

Janet Fouts

It’s not news to anyone that we are all are being confronted with an array of challenges in the workplace today.

Skills 165

17 Best Examples of B2B Influencer Marketing Campaigns


Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. So it’s no surprise that influencer marketing is booming among B2B companies. Audience Intelligence

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Instagram remains a mystery to most business owners I know. How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? And should we even bother?

More Trending

Snapchat Launches New Ad Campaign to Maximize its Growth Momentum

Social Media Today

The new ad campaign will run in various major cities and regions

3 Social Media Trends That Have Faded

Ignite Social Media

The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later.

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Social Media Basics


Whether they are checking our email, shopping, or simply surfing the net, internet users spend nearly 30% of their online time checking social media. These platforms have changed the way that people consume news, order food, and find friends.

How can I see more than just Twitter data?


This is the second part of a two part series in which we tackle the question, and its iterations, that we see all too often when users approach Audiense and other social data analytic platforms: how can I see more than just Twitter data? Audience Intelligence

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Most Effective Change Comms Formula? KISS. Then TELL.

Waxing UnLyrical

The more things change… One of the big things that’s making news here in the U.S. is the latest masking guidance from the CDC. If you feel we’re closer to 2020 than we are to 2022, despite it being only three days away from August, you’re not alone.

How to Recapture the Attention of Lost Customers

The Realtime Report

How to Recapture the Attention. of Lost Customers. Expanding your customer base can be a very difficult task to master, but once you have drawn more traffic to your site, the challenges don’t end there; to continue to benefit, you need to recapture customers’ attention.

TikTok Launches New 'Re:Make' Campaign to Pay Tribute to Classic Ads

Social Media Today

The campaign will showcase how brands can make best use of the platform and community for their campaigns

Best-in-Class Tactics for Social Media Engagement

Ignite Social Media

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Secret Behind Nike’s Great Social Media Content


Nike is one of the biggest athletic companies in the world, with a value of around $34.8 billion as of 2020. It’s not just great shoes and apparel that make this company incredibly successful, but a commitment to amazing social media and marketing campaigns too.

Empathy in Marketing: How Knowing Your Audience Helps Foster Empathy [Part 1]


During the initial outbreak of COVID-19 in early 2020, the healthcare industry was experiencing a dire shortage of PPE equipment. Realising this urgent need, Barbour immediately pitched in. The U.K

How to Leverage Marketing Videos to Increase Social Media ROI


Video has proved to be an effective asset to effectively communicate with customers, increase sales, and increase brand awareness. In fact, video is nowadays an important part of an overall digital marketing strategy, as well as growth and sales campaigns.

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Tips For Creating a Social Media Strategy for Your Business

The Realtime Report

Tips For Creating a Social Media. Strategy for Your Business. Social media’s popularity can be both a blessing and a curse for marketers.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

LinkedIn Publishes New Guide on Effective Brand Building Strategies

Social Media Today

The guide provides insights into how to maximize both long-term branding and short-term sales goals

3 Reasons to Consider Running Ads on Snapchat

Ignite Social Media

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back.

Guide to Social Media for Associations


Social media is a valuable tool for businesses of all shapes and sizes. The right content strategy combined with a growing presence on a range of channels can help you to connect with clients on a deeper level.

13 Steps to Building and Monetizing an Online Community


Creating an online community and building it to the point where it offers that value is work. For anyone putting that work into a community, you need to figure out how to translate that value into actual dollars.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Laura DiBenedetto on the #mindfulSocial Podcast

Janet Fouts

This week’s guest, Laura DiBenedetto founded Vison Marketing , an award-winning marketing agency at the age of 19, and took the marketing world by storm. Today she is known as America’s Happiness Coach and the #1 Bestselling Author of The Six Habits.

New Documentary Short re:connection Explores Video in a Virtual World

David Meerman Scott

I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists, marketers, content creators (including an 80-year-old TikTok star), and futurists.

Facebook Posts Strong Revenue Result, But Daily Active Usage is Stalling in Key Markets

Social Media Today

The numbers show that Facebook continues to go from strength to strength, but its daily active usage numbers are slowing in some markets

Elimination of the 72-Hour Pause for Facebook Ad Set Optimization

Jon Loomer

Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic.

Facebook Focused on Pushing vr Forward


Facebook purchased the virtual reality company Oculus in 2014. Since then, Facebook has focused on pushing VR forward and expanding its reach into the world of simulated entertainment. Oculus has produced gaming products designed to be used without a personal computer or console since 2012.

Social Intelligence Maturity and Understanding Data Sources


Over the past decade, social data research methodologies have undergone a significant transformation.

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How to Go Live on TikTok: A Step-by-step Guide


Ready to go live on TikTok? You’ve come to the right place! Going live on TikTok is a great way to increase your engagement and reach new audiences on the app. Whether it’s through BTS content, Q&As, or promoting products — the opportunities for Lives are endless.

How To 101

Rick Haring on the Value of Risk-Taking and Failure


Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn.

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