July, 2021

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7 Crucial Skills for Leaders in 2021 #futureofwork

Janet Fouts

It’s not news to anyone that we are all are being confronted with an array of challenges in the workplace today. After having many conversations with leaders over the last few weeks, I offer you a mindfulness-based emotional intelligence approach to leading as we surge ahead into the last half of 2021. Growth mindset A growth mindset assumes that what has been experienced in the past and what is happening in this very moment are opportunities to learn and expand awareness for future growth.

Skills 224
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Twitter Adds Another Way to Protect Accounts From Unauthorized Users

Social Media Today

Twitter this week announced it had added the option to use physical security keys for people to use as their only form of two-factor authentication, an extra layer of protecting their accounts from hackers.

Twitter 218
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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Instagram remains a mystery to most business owners I know. How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? And should we even bother? Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a

Instagram 217
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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Social media is meant to be one thing and one thing only – and that’s social, right? A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the p

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Elimination of the 72-Hour Pause for Facebook Ad Set Optimization

Jon Loomer

Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic. Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation.

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17 Best Examples of B2B Influencer Marketing Campaigns

Audiense

Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. So it’s no surprise that influencer marketing is booming among B2B companies.

B2B 193

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Facebook Joins EU Climate Pact With Renewables Pledge

Social Media Today

Facebook has joined the European Union’s Climate Pact and pledged to reduce its carbon footprint. The social network outlines four ways it will work to help “build a greener Europe.

Facebook 217
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38 of the Best Free Stock Photo Websites for 2021

Hootsuite

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. Maybe you should be looking into free stock photography instead. That’s okay! We’re not blaming you! We can’t all be good at everything. (For example: even Grammy-winner Michael Bublé doesn’t know how to eat corn like a normal human.).

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Best-in-Class Tactics for Social Media Engagement

Ignite Social Media

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? Below, we break down our favorite tactics and content types you can incorporate into your editorial planning to entice audiences to engage with your brand on social media.

Class 180
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Campaign Optimization Using Non-Prioritized Facebook Events

Jon Loomer

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. Luckily, that is changing. Let’s take a closer look at what the limitation meant, what happens with the change, and how this will impact your advertising. The 8-Event Limit.

Eventful 197
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How can I see more than just Twitter data?

Audiense

This is the second part of a two part series in which we tackle the question, and its iterations, that we see all too often when users approach Audiense and other social data analytic platforms: how can I see more than just Twitter data?

Data 184
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How to Leverage Marketing Videos to Increase Social Media ROI

Quintly

Video has proved to be an effective asset to effectively communicate with customers, increase sales, and increase brand awareness. In fact, video is nowadays an important part of an overall digital marketing strategy, as well as growth and sales campaigns. In this article, we look at why and how successful marketers use video to increase their social media ROI.

ROI 145
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How to Successfully Generate and Amplify Earned Media for Your Brand

Social Media Today

There are three major categories of media coverage that PR teams use to reach and connect with their target audiences: Owned Media — Content created and published by your brand. Paid Media — Any ads or media coverage that you have paid to run. Earned Media — Any unpaid mentions, coverage or c.

Brands 217
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How long should social posts be? Free social media character counter

Sprout Social

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know the ideal character count for social media posts. This could improve your chances of getting people to read or engage with your posts.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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3 Social Media Trends That Have Faded

Ignite Social Media

The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Staying on top of trends, and especially knowing when one is over, is part of the job. We’re feeling a little nostalgic and decided to do a quick rundown on three of the most well-loved social media trends that have come and gone over the years.

Trends 180
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De-platform The Disinformation Dozen

Forbes Social Media

A very small number of anti-vaccine activists are responsible for most of the harmful misinformation on the web. They are killing people, and it's time to shut them down.

Platform 145
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13 Steps to Building and Monetizing an Online Community

Audiense

Creating an online community and building it to the point where it offers that value is work. For anyone putting that work into a community, you need to figure out how to translate that value into actual dollars. Once you’re confident that you’re ready to start making money, you need to figure out how to start monetizing. There are a few main methods to consider.

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How to Find Instagram Influencers that Work for Your Business

Hootsuite

The world of social media is an ever-changing landscape. You can’t just create a profile and expect to grow your following organically. That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The U.S. is TikTok's No. 1 Biggest Fan

Social Media Today

TikTok clearly is a place for brands to be right now, especially if your target audience includes Gen Z. Even more so if your target audience is U.S. based.

Brands 218
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Why social media teams will be at the center of conversational commerce

Sprout Social

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. It certainly caught one family in Texas off guard a few years ago. What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

Team 139
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3 Reasons to Consider Running Ads on Snapchat

Ignite Social Media

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform. Below our team has outlined 3 reasons your business should consider Snapchat ads as part of your social media marketing mix. 1.

Nielsen 161
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#387: 7 Email Copywriting Tips To Convert Subscribers

Amy Porterfield

What to do when your email list isn’t buying… I’m not a chef. If you’ve followed me for a while, you know that PostMates is higher on my speed dial than my sister (and I love my sister!) But every now and then, on a special occasion, I’ll break out my old 1990’s apron from […]. The post #387: 7 Email Copywriting Tips To Convert Subscribers appeared first on Amy Porterfield | Online Marketing Expert.

Tips 129
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Social Intelligence Maturity and Understanding Data Sources

Audiense

Over the past decade, social data research methodologies have undergone a significant transformation. We’ve moved from what was once seen as a way to count brand mentions or view ‘what people are saying about a brand when they’re not in the room’ to creating repeatable and scalable methods to understand people and their behaviour. For example, from using social data to determine the success of a campaign or track a hashtag to using social data to understand how people frame concepts, products, a

Data 164
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New Documentary Short re:connection Explores Video in a Virtual World

WebInKnow

I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists, marketers, content creators (including an 80-year-old TikTok star), and futurists. In it, we explore how video helps us connect and communicate now that the world has gone digital-first.

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Facebook Posts Strong Revenue Result, But Daily Active Usage is Stalling in Key Markets

Social Media Today

The numbers show that Facebook continues to go from strength to strength, but its daily active usage numbers are slowing in some markets,

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How different generations use social media: A complete guide

Sprout Social

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Success on social media starts with defining your target audience.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Go Live on TikTok: A Step-by-step Guide

Later

Ready to go live on TikTok? You’ve come to the right place! Going live on TikTok is a great way to increase your engagement and reach new audiences on the app. Whether it’s through BTS content, Q&As, or promoting products — the opportunities for Lives are endless. Below we’re breaking down everything you need to know to go live on TikTok: Table of Contents: How to Go Live on TikTok (Step-by-step).

How To 126
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#384: Should You Write A Book? With Gabby Bernstein

Amy Porterfield

Get ready to access behind the scenes tips for book writing success. If you’re considering writing a book – whether it’s through traditional publishing or self-publishing – this episode is a must listen. Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need […]. The post #384: Should You Write A Book?

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Mark Zuckerberg Has Sold Facebook Stock Almost Every Weekday This Year

Forbes Social Media

The Facebook founder has sold hundreds of millions of dollars of stock since last November, but his philanthropic and advocacy organization has cashed in billions of stock over the same period.

Facebook 121
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Home Video Studio Setup: Recommendations from a Professional Virtual Speaker

WebInKnow

We’re well into the second year of the global COVID pandemic and it’s been months since I published Standout Virtual Events: How to create an experience that your audience will love which I wrote with my buddy Michelle Manafy. Having delivered presentations at some 50 virtual events since March 2020, I’m convinced that virtual events are here to stay, and hybrid events will soon become popular.

Video 122
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TikTok Ads See Higher Emotional Response, According to New Report

Social Media Today

The data shows that TikTok can drive significantly higher mental response rates, in terms of both memory and subsequent action.

Report 215