August, 2020

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Small Business Social Media Marketing Strategies

The Realtime Report

Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Why do Small Businesses need Social Media?

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10 best social media analytics tools + 10 tips on using them

Awario

Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started.

Analytics 169
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Facebook Provides an Overview of Content That it Looks to Exclude From its Recommendation Surfaces

Social Media Today

Facebook has provided some new insight into which Pages and posts it looks to exclude from its recommendation surfaces, like its 'Pages You May Like' and 'Suggested For You' listings.

Overview 218
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Create Facebook Ads that Initiate a Phone Call

Jon Loomer

There are times when advertisers don’t want to send users to a landing page. They desire an ad that, when clicked, starts a phone call with a sales rep. The phone call is the ultimate goal, and any other action is simply delaying that conversion. There are now two ways to do this: Using Reach objective and a Call Now CTA. Using Traffic objective and Phone Call ad destination.

Facebook 216
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Cut Costs on Facebook by Exiting the “Learning Phase”

Ignite Social Media

Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram.

Cost 205
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What do I need to start formulating and implementing an audience-centric digital strategy?

Audiense

This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations. This is the fourth and last article in a series of guides that will focus on how you can integrate your keyword intelligence and audience intelligence.

Strategy 176

More Trending

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How to Make Twitter Lists (And Why You Want to)

agora pulse

What is a Twitter list? And do you need one? Let’s take a brief look at what they are and then how to create them for your social media agency. Are you using Twitter lists? If not, you are missing a great opportunity to connect with your ideal audience, build relationships with influencers, curate content, establish you as an authority, and more.

List 173
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TikTok Employee Plans Legal Action Against US Government, New Insights Highlight Concerns About Younger Users

Social Media Today

A TikTok employee is looking to launch legal action against the US Government over its threat to ban the app, while new investigations have highlighted more concerns with the platform.

Platform 218
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How to Create and Use Custom Metrics in Facebook Ads Manager

Jon Loomer

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting , but that’s a section that many advertisers neglect. It made little sense, really, why this feature wasn’t already available in Ads Manager, but that’s luckily been corrected.

Metrics 210
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Social Media Memes for Marketers

Ignite Social Media

What makes the world of social media go round? The simple answer is… memes! Social media memes bring cheer, joy and laughter to everyday life when used correctly. They’re even more fulfilling during those long work days that seem to be dragging, also known as Monday. To help you get through those dreadful days or if you want to share a laugh within your team channel, we decided to put together a list of the best social media memes we could find specifically for all of our marketing buddies!

Meme 190
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot.

YouTube 145
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Project Management: The Education and Skills Needed for Success

The Realtime Report

Project Management: The Education and Skills Needed for Success. Project managers are in demand. Some reports show the profession growing by millions of positions in the last few years. Experts predict that demand will keep increasing in the coming years as well. Project managers work in many industries, overseeing all kinds of projects. If you’re wondering where your next career move should take you, you might want to look here.

Project 209
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How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

Planning a social media marketing strategy may sound overwhelming. But when you break it down into five easy steps, it’s doable and even enjoyable. (Really!). Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy.

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Facebook's Testing a New Way to Help Publishers Maintain Connection with Paying Subscribers

Social Media Today

Facebook is testing a new option that would enable people who subscribe to certain publications to link their Facebook account with that publisher, in order to avoid paywall on links.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Artificial Intelligence Will Help Brands Align With Influencers

Forbes Social Media

One of the biggest challenges brands face today when utilizing social media is finding the right influencer to align with – and while a "wrong" choice likely won't hurt a brand in most cases, it could be more of a wasted effort.

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How to Get Your Brand Ready for the Launch of Instagram Reels

Ignite Social Media

Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. The majority of concerns around TikTok came to light as major issues surfaced, such as hackers’ ability to control TikTok accounts, manipulate content, upload and delete videos, and reveal personal information because of a vulnerability in the web domain.

Instagram 183
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Social Media & Email Marketing: How Do They Work Together?

Likeable

You may think that social media and email are at opposite ends of the marketing spectrum, and even that they’re “rivals,” but that actually isn’t true! Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. Let’s first look at why each of these methods works on its own.

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The Day My LinkedIn Post Went Viral Because of Employee Advocacy

Oktopost

Let’s face it, finding out you went viral on LinkedIn is exciting. I take that back…it’s super exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! That, my friends, is a whole new level of thrilling. But what exactly does going viral even mean?

LinkedIn 139
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Manage YouTube Comments: Viewing, Moderating, Replying and More

Hootsuite

It’s true, cute cat videos are hard to ignore on YouTube. But if you’re using this social media channel as part of your marketing strategy , then your brand needs to pay attention to YouTube comments too. YouTube comments allow the public to interact with your video content and for your brand to take part in a dialogue. And engaging with YouTube users in the comments can help you get new YouTube subscribers.

Comments 143
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Facebook Launches Voting Information Center as it Looks to Encourage 4 Million More Americans to Vote

Social Media Today

Facebook has officially launched its new Voting Information Center, which will appear in user News Feeds in the US and provide official updates on how people can participate in the upcoming poll.

Upcoming 215
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How to use Facebook Messenger for business

Sprout Social

With over 1.3 billion users every month, Messenger can be an invaluable Facebook feature for your business. Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. According to a Facebook-commissioned study , 61% of U.S consumers had used a daily messaging app to communicate with a business within the past three months of the survey.

Facebook 142
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The Future of Facebook: Three Trends Worth Watching

Ignite Social Media

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. But current events have made our team wonder what impact new changes will have for social media marketers.

Trends 180
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Herman Cain Tweets From Beyond The Grave To Attack Biden And Harris

Forbes Social Media

After his death, the late politician’s family vowed to continue sharing content under the ‘Cain Gang’ moniker, which doesn’t seem to be in use as of Thursday.

Content 145
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The Best Color Picker Tool, Color Palette Tools and More

Socially Sorted

Looking for a Color Picker Tool, Color Palette Tool or other Color Tools to help you with DIY Design? I've wrapped up 3 ways you can find the best Color Picker Tool and Color Palette Tools for you as a DIY Designer (and they are fun to use!). Posts on this blog may contain affiliate links, […]. The post The Best Color Picker Tool, Color Palette Tools and More appeared first on Socially Sorted.

Tools 125
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A Free Social Media Proposal Template to Help You Win Clients

Hootsuite

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. Maybe you’re responding to an RFP (request for proposal). Or maybe you’re sealing the deal with a lead your sales team has been nurturing.

Proposal 143
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Marketers Turn to Facebook and Instagram to Build Brand Awareness

Social Media Today

Social Media Today readers share their most effective marketing goals for each platform. The first two polls show that brand awareness is the clear leader in Instagram and Facebook strategies.

Instagram 214
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Strengthen your competitive analysis strategy with social listening

Sprout Social

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them. This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the c

Analysis 138
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How Traffic Temperature Can Affect Your Website Sales

Razor Social

If you are using your website as a channel for sales, then most of your digital marketing game revolves around building traffic to your site. But…not all traffic has the same weight since each visitor to your website doesn’t have the same level of familiarity with your business. One important factor to website sales depends on understanding that there are different types of traffic and that you need to adapt your offer to each.

Buy 122
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Herman Cain Tweets Coronavirus Not That Deadly—Despite Having Died From It

Forbes Social Media

A Sunday tweet from an undead Cain sparked derision and raised questions about who controls verified accounts after the owner is deceased.

Questions 145
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#332: What Kind Of Course Is Best For Your Business

Amy Porterfield

Not all digital courses are created equal. There’s a Signature Course, a Spotlight Course, and a Starter Course. All are different and unique in their own way and all can work well for different entrepreneurs and online businesses. In this episode, I share a student story about each course type. I talk about… Why the […]. The post #332: What Kind Of Course Is Best For Your Business appeared first on Amy Porterfield | Online Marketing Expert.

Course 119
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Essential Tools for Your Home Office

Blog2Social

The ongoing coronavirus crisis is holding grip on many businesses and organizations. Many businesses are still struggling with the additional challenge of organizing communication from whipped up home offices and with remote working teams and clients. We have compiled a list of essential tools to help you streamline your daily work and communication fast and efficiently - from your home office.

Tools 116