August, 2020

Small Business Social Media Marketing Strategies

The Realtime Report

Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business.

Rules for good media relations

Sherrilynne Starkie

Many companies fail to include a media relations strategy as part of their content marketing.

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10 best social media analytics tools + 10 tips on using them


Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started

Google Adds New Labels to Images to Make it Easier to Find Visuals You Can Legally Use

Social Media Today

Google is adding new labels to Google Image listings in order to help users find licensable content that they can re-purpose

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Quarantine Fatigue? Yes. It’s a thing.

Janet Fouts

There is no denying that the past several months have been filled with many challenges affecting all areas of our lives. While creativity, grit and good ol’ perseverance has carried us through so far, many of us are experiencing quarantine fatigue.

How to Cut Costs on Facebook by Exiting the “Learning Phase”

Ignite Social Media

Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020).

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How Can I Use Hashtags On Twitter To Grow And Engage My Followers?

SocMed Sean

Hashtags can be a great tool to help your tweets gain exposure for either your personal or business tweets. Here are some tips on how to use them effectively. The post How Can I Use Hashtags On Twitter To Grow And Engage My Followers? appeared first on SocMedSean - Social Media Sean.

Paternity Leave in a Pandemic

Dave Fleet

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ). This time things were… different… in some hugely obvious ways and some less apparent to those not in my immediate circle.

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How to Structure a Website So It Ranks Well In Search Results and Satisfies Users

Social Media Today

Site structure refers to the way content is grouped, interconnected, and presented to human and non-human visitors

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How to Set Up a Time-Saving Social Media Workflow

agora pulse

Short on time? Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week. But when you have a simple system to follow, you can tackle social media tasks efficiently—while working steadily toward your goals. Take a look at my streamlined social media workflow to create a structure that works for you. Outline a Social Media Strategy.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Future of Facebook: Three Trends Worth Watching

Ignite Social Media

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared.

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Project Management: The Education and Skills Needed for Success

The Realtime Report

Project Management: The Education and Skills Needed for Success. Project managers are in demand. Some reports show the profession growing by millions of positions in the last few years. Experts predict that demand will keep increasing in the coming years as well.

10 best (free or cheap) PR tools for brands


This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need nine tools to do your job. All of them, however, are worth checking out to know which ones suit you best

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Be Kind and Take No Sh*t #mindfulsocial with Heather Gwaltney

Janet Fouts

This week on Mindful Social I talk with Heather Gwaltney , author of Be Kind and Take No Sh*t: A Woman’s Guide to Balance, Power & Joy. We covered a lot of ground in this chat!

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Outlines New System for Detecting Fake Accounts and Misinformation Based on Interactions

Social Media Today

Facebook has developed a new system for detecting misinformation and fake accounts, which could help improve its enforcement efforts

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How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

Planning a social media marketing strategy may sound overwhelming. But when you break it down into five easy steps, it’s doable and even enjoyable. Really!). Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign?

Social Media Memes for Marketers

Ignite Social Media

What makes the world of social media go round? The simple answer is… memes! Social media memes bring cheer, joy and laughter to everyday life when used correctly. They’re even more fulfilling during those long work days that seem to be dragging, also known as Monday.

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The Dark Web: DDoS Attacks Sell for As Low As $10 Per Hour

The Realtime Report

The Dark Web: DDoS Attacks. Sell for As Low As $10 Per Hour. The recently released Dark Web Price Index 2020 reveals the current average prices for a selection of cybercrime products and services available “on demand.”

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Ways to Host A Virtual Event For Your Business


Looking for some fresh virtual event ideas to bring your community together? We’ve got you covered. . With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. .

Why is it important to clean Cache and Temp files?


You must have heard about temp files and cache if you have ever tried to augment your PC’s performance and enhance its delivery speed. They are believed to be the most influential aspect of a PC’s performance apart from the commanding specs of your device, be it a smartphone or PC.

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Facebook Launches New Education Stream for Community Managers

Social Media Today

Facebook has launched a new, free education stream focused on effective community management

How to Make Twitter Lists (And Why You Want to)

agora pulse

What is a Twitter list? And do you need one? Let’s take a brief look at what they are and then how to create them for your social media agency. Are you using Twitter lists?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

4 Best Practices to Apply to Your Social Media Customer Care Plan

Ignite Social Media

The social media landscape has changed over the last several months, especially when it comes to the expectations of social media community management and customer care. If your brand has experienced higher volumes of customer care issues coming in on social media recently, you aren’t alone.

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Top 10 B2B Influencers in 2020


Everyone’s an expert and an influencer nowadays. And everyone’s on social media. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020.

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New From Instagram: Suggested Posts on the Home Feed


Instagram’s found a new way to keep you hooked on scrolling — the Suggested Posts feature! Now when you reach the end of “new” content on your feed, you’ll begin to see posts from accounts you don’t follow, just like the Explore Page.

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Social listening glossary: 27 terms (and what they mean)


In this blog post, we'll go through the most popular social listening terms and describe what they mean in the most comprehensive way


Facebook Outlines New, Machine Learning Process to Improve the Accuracy of Community Standards Enforcement

Social Media Today

Facebook has rolled out a new system to help better identify community standards violations, which should improve the accuracy of its enforcement efforts

How to Find Followers for Instagram: Tips for a More Relevant Audience

agora pulse

Want a more robust Instagram audience for yourself and your agency clients? Check out these tips for how to find followers on Instagram for your business. Would you like Instagram followers who are interested in your content and want to regularly engage with you? The good news is you don’t have to simply wait for it to happen. You can use active strategies to build the following that you want.

How Does the YouTube Algorithm Work? A Guide to Getting More Views


The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm.

Blockchain: Bloggers, Influencers and Branding

The Realtime Report

Blockchain: Bloggers, Influencers and Branding. Blockchain is also referred to as DLT or Distributed Ledger Technology. It keeps a record of details spread over many computers, or hubs. Each transaction is recorded where every new purchase will affix to the already existing ones.

9 Brands Driving Meaningful Change on Instagram


We’ll let you in on a little secret: we love brands with purpose. And we’re not alone. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause.

Trending Social Media Content of 2020

Ignite Social Media

2020 has been quite the year for social media. From political and social movements to the Covid-19 pandemic , people have had more reason to get involved and voice their opinions on social media.

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