Waxing UnLyrical

JUNE 24, 2019

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. But, this is not a one-size-fits-all white Saturday Night Fever suit for dancing.

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Influencer Authentication Survey ROI 237

Meltwater

JUNE 9, 2019

What is interactive content?Interactive content requires your users to engage with it actively. Its immersive nature means that your audience will spend more time engaging with your business with their… Read More >>>.

Content 151

Content Social Media Activities Engagement 151

Social Media Today

JUNE 9, 2019

Looking to improve your LinkedIn performance? First, you have to be seen - check out these tips from contributor Melonie Dodaro.

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LinkedIn Tips 168

The Realtime Report

JUNE 3, 2019

Ecommerce Delivery: What Customers Really Want. When it comes to ecommerce, figuring out what customers really want is an imperative. Obviously, customers want quality products and cooperative customer service. But that’s what they’d expect from ecommerce sites as well as brick-and-mortar retailers. Ecommerce vendors have one other dimension to consider – shipping and delivery.

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Loyalty Price Cost Retail 177

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward. Testing CBO – Discovering Pros and Cons. In preparing for our upcoming course on CBO , I have been testing it everywhere and anywhere I can, along with asking my industry colleagues from around the world w

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Campaign Guidelines Upcoming Course 167

agora pulse

JUNE 5, 2019

Prosecco. That’s now the official Social Media Day adult beverage. You see, in the U.S. at least, we enjoy celebrating holidays and cultural events with the appropriate adult beverage. Margaritas for Cinco de Mayo. Guinness for St. Patrick’s Day. Budweiser for, well, many others. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues.

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Social Media How To Eventful Syndication 167

Meltwater

JUNE 23, 2019

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>.

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Social Media Marketing Course Brands 160

Social Media Today

JUNE 12, 2019

Digital marketing is about more than just posting pretty pictures and working to beat the algorithms. Here are some tips to help you boost your efforts from contributor Pam Moore.

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Brands Tips Marketing 167

The Realtime Report

JUNE 4, 2019

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Here are some crucial tips for making the best of your hotel marketing strategies and seeing some real difference in the number of bookings.

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Hotels Tips Marketing Affiliate marketing 161

The Social Media Hat

JUNE 24, 2019

Learn from over 30 marketing experts with decades of experience their recommendations on the crucial mistakes too many businesses are making on social media.

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Social Media Marketing 168

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A beginner's guide to social media automation tools and getting automation right.

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agora pulse

JUNE 4, 2019

Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too. Once you have uploaded your video and created your subtitles , you will be faced with many publishing options. If engagement is your primary goal, then doing a live video can get you the best results.

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Publishing Video Facebook Embedding 161

Audiense

JUNE 18, 2019

The recent movements of Accenture betting on its expansion in the creative field - in addition to other consultancies of the calibre of Deloitte and PricewaterhouseCoopers - are reshaping the advertising sector. The consultancies are “everywhere you go” such as in the edition of Cannes Lions that has just started, Erik Oster commented the other day, in this article on adweek.

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Consultant Advertising Comments 157

Meltwater

JUNE 2, 2019

Are you looking for ways to improve the effectiveness of your pitches to media in order to earn more impactful coverage? Thoughtful targeting is key to earning great media coverage.… Read More >>>.

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List 149

Social Media Today

JUNE 28, 2019

The right tools can help you maximize your social media marketing efforts - but with so many to choose from, finding the right ones can be difficult. Here are some tips and recommendations.

Social Media Management 167

Social Media Management Social Media Tools How To 167

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Realtime Report

JUNE 6, 2019

10 Key Ways to Repurpose Content for Your Business. Duplicate content gets a bad rap, and it can cause problems in some situations, but that doesn’t mean you shouldn’t re-use your content. By Google’s own admission, nearly a third of the content on the web is duplicated – and they’re okay with that. Instead of duplicating it, find ways to repurpose content so you can compound its effectiveness.

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Content eBook Engineering Newsletter 148

The Social Media Hat

JUNE 9, 2019

Are you sick of your competitors outranking your content? How would you like to outrank them without even running a link building campaign? Here's how.

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How To Campaign Content 163

Ignite Social Media

JUNE 13, 2019

Instagram is constantly keeping all of us on our toes with new features to the platform, changes to their algorithm, and so much more. Because there are constant changes to stay up to date with, we’ve put together a list of all the recent changes and features to make your life easier. Sorting Options for Followers and Karaoke-Style Music Videos. You’ll now be able to filter your most recent ‘followers’ and ‘following’ lists which would enable you to sort the list by most recent additional, or th

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Features Instagram Groups Groups 145

Audiense

JUNE 6, 2019

During the first quarter of 2019, our friends and colleagues from The Social Intelligence Lab developed a global survey among social intelligence professionals to establish what is The State of Social Intelligence in 2019. This study shows, for example, that 43% of organisations consider it a priority to invest in internal staff over the next 12 months to improve their social intelligence capabilities.

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Survey Study Examples 146

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Unmetric

JUNE 20, 2019

The birth of Netflix in 1997 may not have caused much of an entertainment disruption at the time, but fast forward 20-odd years, and few could have predicted the impact Netflix would have. The online streaming company has changed the way we watch movies and television shows and caused some big-name casualties along the way. Netflix is currently operating in over 190 countries at present and has a total of 139 million global paying subscribers.

Industry 135

Industry Social Media Strategy Upcoming 135

Social Media Today

JUNE 27, 2019

Influencer marketing is not confined to the realm of B2C brands, B2B influencers are also having a major impact. Take a look at this infographic listing of major B2B influencer trends.

B2B 168

B2B Influencer Trends Marketing 168

Socialmedia.biz

JUNE 5, 2019

Any business is only as successful as its marketing strategy. Without a sound marketing plan, a company is doomed to fail. Regardless of how terrific your product or service is, failing to market properly will end your dream before it even begins. You need to educate yourself about marketing trends before you devise a strategy. Small businesses can seldom afford the services of a marketing professional.

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Strategy How To Marketing SEO 122

The Social Media Hat

JUNE 3, 2019

Are you looking at the right metrics? Whether it's time of day or hashtags or something else, there is data to help you with Instagram.

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Data Instagram Hashtag Metrics 161

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Learn the 10 worst social media marketing mistakes and how to avoid them.

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Ignite Social Media

JUNE 27, 2019

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool.

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Groups Groups Brands Facebook 134

Audiense

JUNE 26, 2019

How many creatives with real understanding for deep learning, marketing automation technology and predictive analytics do you know? The question is not ours but Thomas Hirschmann ’s, CEO and founder of Behavioural Economy, a behaviourally informed digital transformation consultancy based in London (full bio below).

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Consultant Analytics Questions Marketing 123

Unmetric

JUNE 25, 2019

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? If your answer to that question is “I don’t know”, then you’ve come to the right place. Despite Instagram having its inbuilt insights analytics, you may find it insufficient if you are a brand that wants to get actionable insights to drive engagement and sales.

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Analytics Instagram Tools Metrics 130

Social Media Today

JUNE 24, 2019

Social media can be a powerful lead generation tool - if used the right way. Here are some key tips, and some useful tools, to help you generate quality leads on social media.

Social Media 168

Social Media Tips Tools 168

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Discover just how easy it is to boost SEO with social media.

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Hootsuite

JUNE 27, 2019

In the fast-paced Twittersphere, knowing the right Twitter hacks can be a huge advantage. With 5,787 Tweets sent every second , having a few tricks up your sleeve can help you save time and make the most out of every opportunity. Doesn’t hurt that they make you look like a wizard around the office, too. Check out these 24 Twitter tricks and features you should definitely know about.

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Features Twitter HootSuite Privacy 111

The Social Media Hat

JUNE 25, 2019

Facebook has added two wonderful improvements to Facebook Group membership today.

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Groups Groups Facebook 166

Ignite Social Media

JUNE 6, 2019

Over the last few years, concerns about a declining user base have made marketers question the state of Twitter. Is it still a valuable platform for your brand, or are your ad dollars better spent elsewhere? As social media marketers, we’re constantly trying to keep tabs on what channels are best for reaching our audiences. Twitter, though it has experienced some bumps along the way, is not going anywhere soon.

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Twitter Activities Report Social Media 134

Audiense

JUNE 19, 2019

This is a guest blog written by Phil Lynch, Managing Director of social media research agency Newton Insight & visiting lecturer in media analytics at the University of Westminster. Connect with him on LinkedIn.

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Consultant Analytics LinkedIn Research 122

Unmetric

JUNE 11, 2019

Updated for 2019! It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming.

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Analytics Tools Social Media Curation 125