June, 2019

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. But, this is not a one-size-fits-all white Saturday Night Fever suit for dancing.

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A Match Made in Heaven: Interactive Content & Social Media

Meltwater

What is interactive content?Interactive content requires your users to engage with it actively. Its immersive nature means that your audience will spend more time engaging with your business with their… Read More >>>.

Content 151
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3 Proven Ways to Increase Your Visibility on LinkedIn

Social Media Today

Looking to improve your LinkedIn performance? First, you have to be seen - check out these tips from contributor Melonie Dodaro.

LinkedIn 168
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Ecommerce Delivery: What Customers Really Want

The Realtime Report

Ecommerce Delivery: What Customers Really Want. When it comes to ecommerce, figuring out what customers really want is an imperative. Obviously, customers want quality products and cooperative customer service. But that’s what they’d expect from ecommerce sites as well as brick-and-mortar retailers. Ecommerce vendors have one other dimension to consider – shipping and delivery.

Loyalty 177
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward. Testing CBO – Discovering Pros and Cons. In preparing for our upcoming course on CBO , I have been testing it everywhere and anywhere I can, along with asking my industry colleagues from around the world w

Campaign 167
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How to Celebrate Social Media Day

agora pulse

Prosecco. That’s now the official Social Media Day adult beverage. You see, in the U.S. at least, we enjoy celebrating holidays and cultural events with the appropriate adult beverage. Margaritas for Cinco de Mayo. Guinness for St. Patrick’s Day. Budweiser for, well, many others. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues.

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PR’s Critical Role in Search and Social Media Marketing

Meltwater

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>.

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20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Social Media Today

Digital marketing is about more than just posting pretty pictures and working to beat the algorithms. Here are some tips to help you boost your efforts from contributor Pam Moore.

Brands 167
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Hotel Marketing Tips You Simply Can’t Ignore

The Realtime Report

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Here are some crucial tips for making the best of your hotel marketing strategies and seeing some real difference in the number of bookings.

Hotels 161
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How NOT To Use Social Media

The Social Media Hat

Learn from over 30 marketing experts with decades of experience their recommendations on the crucial mistakes too many businesses are making on social media.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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New Facebook Video Publishing Options You Need to Know

agora pulse

Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too. Once you have uploaded your video and created your subtitles , you will be faced with many publishing options. If engagement is your primary goal, then doing a live video can get you the best results.

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Agencies & consultancies: 6 views on the present and future of creativity

Audiense

The recent movements of Accenture betting on its expansion in the creative field - in addition to other consultancies of the calibre of Deloitte and PricewaterhouseCoopers - are reshaping the advertising sector. The consultancies are “everywhere you go” such as in the edition of Cannes Lions that has just started, Erik Oster commented the other day, in this article on adweek.

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The Importance of Targeting and the Role of Media Lists

Meltwater

Are you looking for ways to improve the effectiveness of your pitches to media in order to earn more impactful coverage? Thoughtful targeting is key to earning great media coverage.… Read More >>>.

List 149
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Mary Meeker's Annual Tech Report Outlines Coming Shifts in Social Media and Digital Marketing

Social Media Today

Tech analyst Mary Meeker has unveiled her 2019 Internet Trends report, which looks at emerging market shifts and behaviors which could have a significant impact on your planning.

Report 166
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Round Up of All of Instagram’s Newest Features and Features to Be on The Lookout For

Ignite Social Media

Instagram is constantly keeping all of us on our toes with new features to the platform, changes to their algorithm, and so much more. Because there are constant changes to stay up to date with, we’ve put together a list of all the recent changes and features to make your life easier. Sorting Options for Followers and Karaoke-Style Music Videos. You’ll now be able to filter your most recent ‘followers’ and ‘following’ lists which would enable you to sort the list by most recent additional, or th

Features 145
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How to Improve Your Rankings Without Link Building

The Social Media Hat

Are you sick of your competitors outranking your content? How would you like to outrank them without even running a link building campaign? Here's how.

How To 167
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8 best Instagram analytics tools

Unmetric

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? If your answer to that question is “I don’t know”, then you’ve come to the right place. Despite Instagram having its inbuilt insights analytics, you may find it insufficient if you are a brand that wants to get actionable insights to drive engagement and sales.

Analytics 130
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10 facts you should know about the state of social intelligence

Audiense

During the first quarter of 2019, our friends and colleagues from The Social Intelligence Lab developed a global survey among social intelligence professionals to establish what is The State of Social Intelligence in 2019. This study shows, for example, that 43% of organisations consider it a priority to invest in internal staff over the next 12 months to improve their social intelligence capabilities.

Survey 146
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Build a Well-Rounded Marketing Strategy

Socialmedia.biz

Any business is only as successful as its marketing strategy. Without a sound marketing plan, a company is doomed to fail. Regardless of how terrific your product or service is, failing to market properly will end your dream before it even begins. You need to educate yourself about marketing trends before you devise a strategy. Small businesses can seldom afford the services of a marketing professional.

Strategy 122
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How to Pick the Right Social Media Management Tools for Your Needs

Social Media Today

The right tools can help you maximize your social media marketing efforts - but with so many to choose from, finding the right ones can be difficult. Here are some tips and recommendations.

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How to Use Facebook Groups for Your Brand

Ignite Social Media

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool.

Groups 134
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3 Ways to Amp up Your Instagram Content Performance with Data

The Social Media Hat

Are you looking at the right metrics? Whether it's time of day or hashtags or something else, there is data to help you with Instagram.

Data 167
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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21 best social media analytics tools

Unmetric

Updated for 2019! It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming.

Analytics 125
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‘Everything that doesn’t add tangible customer value will be left behind’

Audiense

How many creatives with real understanding for deep learning, marketing automation technology and predictive analytics do you know? The question is not ours but Thomas Hirschmann ’s, CEO and founder of Behavioural Economy, a behaviourally informed digital transformation consultancy based in London (full bio below).

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Video Thumbnails: 3 Easy Tips to Getting the Click

Oktopost

Though discouraged by a popular saying, judging a book by its cover is a major element of being human. Whether it be an actual book, a movie trailer, or even a person, our first inclination is to form a judgement based on the images presented. The same holds true for video thumbnails. Video Thumbnails , or compressed preview images, can be thought of as windows that allow prospective viewers to get a quick snapshot of your video.

Video 108
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5 Handy Tips to Help You Generate Quality Leads on Social Media

Social Media Today

Social media can be a powerful lead generation tool - if used the right way. Here are some key tips, and some useful tools, to help you generate quality leads on social media.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”. Typically, the traffic or clicks-to-website objective works best to gain as many clicks as possible, reinforcing quantity over quality.

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How to Measure Your Social Media ROI

The Social Media Hat

Are you getting a return on your social media investment (ROI)? If you don’t know the answer, you could be wasting your money.

ROI 151
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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads.

Examples 111
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Separated by a common language? How different are agencies and consultancies when they both speak fluent digital?

Audiense

This is a guest blog written by Phil Lynch, Managing Director of social media research agency Newton Insight & visiting lecturer in media analytics at the University of Westminster. Connect with him on LinkedIn.

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Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.