June, 2019

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns.

A Match Made in Heaven: Interactive Content & Social Media

Meltwater

What is interactive content?Interactive Interactive content requires your users to engage with it actively. Its immersive nature means that your audience will spend more time engaging with your business with their… Read More >>>. Social Content Marketing Social Media

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 Proven Ways to Increase Your Visibility on LinkedIn

Social Media Today

Looking to improve your LinkedIn performance? First, you have to be seen - check out these tips from contributor Melonie Dodaro

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.

B2B 229

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Tools Every Marketer Needs To Create The Perfect Toolbox

Firebelly

Social media tools play a major part in implementing a successful marketing strategy. That’s why having the right tools in your toolbox are so important on a day-to-day basis for a social media marketer. Social media tools keep us organized, efficient and thinking outside of the box.

Tools 207

Ecommerce Delivery: What Customers Really Want

The Realtime Report

Ecommerce Delivery: What Customers Really Want. When it comes to ecommerce, figuring out what customers really want is an imperative. Obviously, customers want quality products and cooperative customer service. But that’s what they’d expect from ecommerce sites as well as brick-and-mortar retailers.

Price 184

More Trending

How to Celebrate Social Media Day

agora pulse

Prosecco. That’s now the official Social Media Day adult beverage. You see, in the U.S. at least, we enjoy celebrating holidays and cultural events with the appropriate adult beverage. Margaritas for Cinco de Mayo. Guinness for St. Patrick’s Day. Budweiser for, well, many others.

Facebook Adds 22 New, Free Training Modules to Facebook Blueprint

Social Media Today

Looking to up your digital marketing skills? Facebook has added a range of new training courses to its Blueprint education platform

Module 171

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.

The Complete List Of Beauty Holidays For Beauty Brands

Firebelly

With this complete list of beauty holidays beauty brands never need to run out of content ideas. Whether your brand involves makeup, skincare, hair or anything associated with these products, here is the only list of beauty holidays you need to consult when creating content for your social media.

List 207

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Hotel Marketing Tips You Simply Can’t Ignore

The Realtime Report

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business.

Hotels 169

How to Build a Well-Rounded Marketing Strategy

Socialmedia.biz

Any business is only as successful as its marketing strategy. Without a sound marketing plan, a company is doomed to fail. Regardless of how terrific your product or service is, failing to market properly will end your dream before it even begins.

New Facebook Video Publishing Options You Need to Know

agora pulse

Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too.

5 Handy Tips to Help You Generate Quality Leads on Social Media

Social Media Today

Social media can be a powerful lead generation tool - if used the right way. Here are some key tips, and some useful tools, to help you generate quality leads on social media

Tools 171

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

PR’s Critical Role in Search and Social Media Marketing

Meltwater - PR

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>. Enterprise Marketing PR & Comms Media Outreach Social Media

Firebelly Wins Gold In 2019 Muse Creative Awards Competition

Firebelly

Out of more than 2,000 submissions from 42 countries, Firebelly has won Gold recognition in the 2019 Muse Creative Awards competition in the Social Media Campaign category. What are the Muse Creative Awards?

How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward.

Agencies & consultancies: 6 views on the present and future of creativity

Audiense

The recent movements of Accenture betting on its expansion in the creative field - in addition to other consultancies of the calibre of Deloitte and PricewaterhouseCoopers - are reshaping the advertising sector.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

[SOLUTION] Six Tips for Managing Your Social Media Over Holiday Vacations

SocMed Sean

SocMedSean - Social.Media.Sean [SOLUTION] Six Tips for Managing Your Social Media Over Holiday Vacations Holidays and vacations are the most exciting part of every year. This is the time when you get to take a break from work, but if you are a business owner, it is more than that.

Tips 158

Instagram is Rolling Out New Ad Units in its Explore Tab

Social Media Today

Instagram is adding ads to its Explore feed, providing businesses with another way to reach their Instagram audience

Feed 171

No More Likes on Instagram: What the Channel’s Experiment May Mean to Your Social Media Marketing

agora pulse

Instagram likes have always been a way to measure the success of your Instagram posts. Before business accounts were a thing, likes were the only way to know whether people were seeing your content at all. Soon, this metric may be a thing of the past.

The Importance of Targeting and the Role of Media Lists

Meltwater - PR

Are you looking for ways to improve the effectiveness of your pitches to media in order to earn more impactful coverage? Thoughtful targeting is key to earning great media coverage.… … Read More >>>. Blog PR & Comms Media Outreach

List 155

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Penn & Beech Brings A Wick-ed Fun Experience To Indianapolis

Firebelly

Store and restaurant owners on Mass Ave have been building community in Indianapolis for years by providing places to shop, eat and socialize. Bri Doles, co-founder of Penn & Beech, felt there was something missing – customized, unique experience based shops. Penn & Beech Candle Co. is much more than a candle shop. It provides […]. The post Penn & Beech Brings A Wick-ed Fun Experience To Indianapolis appeared first on Social Media Marketing Agency | Firebelly Marketing.

10 facts you should know about the state of social intelligence

Audiense

During the first quarter of 2019, our friends and colleagues from The Social Intelligence Lab developed a global survey among social intelligence professionals to establish what is The State of Social Intelligence in 2019.

Survey 154

Traveling to Improve Your Social Media Presence

Socialmedia.biz

Creating a presence on social media is not as easy as it looks. There is a lot of competition, and you have to do something unique to stand out from the crowd. Otherwise, you won’t make your mark and increase your number of followers.

Travel 150

Facebook Will Remove Certain Business Page Info Sections as of August 1st

Social Media Today

Facebook is removing certain Page information fields as of August 1st, with new prompts urging Page managers to integrate their information into remaining sections

How to Start a Conversation on Social and Increase Brand Engagement

Meltwater

How do we break the ice and start a conversation? Blog Social

Stop Focusing Strictly on These Vanity Metrics for Your Social Media Content

agora pulse

As a social media manager, you monitor key metrics on each platform. But are you tracking figures that reflect progress toward your marketing goals? Or are you measuring empty metrics that don’t really matter?

Round Up of All of Instagram’s Newest Features and Features to Be on The Lookout For

Ignite Social Media

Instagram is constantly keeping all of us on our toes with new features to the platform, changes to their algorithm, and so much more. Because there are constant changes to stay up to date with, we’ve put together a list of all the recent changes and features to make your life easier.

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. Enjoy! Guest Post by Danielle Heiny. The sky’s the limit when it comes to creativity in the travel and tourism industry!

4 Ways Your Hosting Can Make or Break Your Ecommerce Website

Socialmedia.biz

In 2017, e-commerce sales growth is expected to grow by 8 to 12%. Those are pretty big numbers for any sector, and it’s no wonder that more and more entrepreneurs are hopping on-board, launching their own businesses, and e-commerce websites to cash in on changing consumer behavior.

Snapchat Publishes New Research on Gen Z, and How Brands Can Connect with Them

Social Media Today

Snapchat has published two new reports on the habits, behaviors and key social media usage trends among Generation Z users