May, 2018

Are you still committing these social media fails?

SocialFish

This is an excerpt from The Top 5 Social Media Fails You’re Still Committing (and how to #win instead!) on the Wild Apricot blog. Head over there to read the full article! Everyday I see nonprofits doing social media wrong. Some are even hurting their reputations from repeated mistakes.

3 Powerful Benefits of a Facebook Remarketing Campaign

Harp Interactive

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy?

Influencer relations: how to build trust

Sherrilynne Starkie

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do.

4 Rules for Successful Interaction with your Social Media Audience

SocMed Sean

This week we welcome a guest post from James Scott. James is a an experienced write and co-founder of Essay Supply. He considers himself to be an Agile guru, digital marketing professional, and he enjoys creating the brand and business communications that work for the customer, not algorithms.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure.

Five Actionable Social Media Tips for Your Web Development Business

Webbiquity SMM

By David Gutierrez. A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. Photo by Tracy Le Blanc from Pexels.

Tips 182

More Trending

14 Proven PR KPIs That Matter and How to Track Them

Meltwater

If your public relations reporting is only focusing on brand mentions and social validation (vanity metrics), PR is likely going to be considered a “nice to have” business function, rather… Read More >>>. PR Analytics

CPRS new vision: ethics in public relations

Sherrilynne Starkie

“As a profession public relations gets the respect it deserves,” said NO ONE EVER among the men and women who actually earn their living this way. In fact, the term PR is often seen as synomous with cover up or fluffy or even insubstantial!

Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage.

It’s As If Those Parkland Kids Learned from a Pro

Waxing UnLyrical

Guest Post by Paula Kiger. You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

Guest post by Reno Macri. Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners.

[Cool Infographic Friday] All About Google Ad Grants for Nonprofits

SocialFish

Thank you Elevation for this one! Photo by Benjamin Dada on Unsplash. Cool Infographic Friday Potluck

Google 187

Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

Dynamic Product Ads are magical. We know the flow. A user visits a website or adds a product to cart. Then they don’t purchase. Finally, we show them an ad of that specific product and complete the sale. Many of us have this setup and it keeps on working.

GDPR: Does it impact your Canadian business?

Sherrilynne Starkie

Today, the General Data Protection Regulation (GDPR) comes into full effect. It could impact Canadian businesses.

Data 272

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Super Smart Investment Tips for Freelancers and Solo Entrepreneurs

Kikolani

I came across a forum that was offering business advice and one post in particular caught my eye. The original The post 5 Super Smart Investment Tips for Freelancers and Solo Entrepreneurs appeared first on Kikolani. Business

Forums 154

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Guest Post by Scott Kaminski. Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. Or are we?

Survey 233

[SOLVED] Getting Rid Of Those Annoying Facebook Messenger Pop-Ups On The Desktop Site

SocMed Sean

A while back, I wrote a post about clearing the Facebook Messenger notification icon when there were actually no unread messages. The post quickly blew up, showing that there were a lot of people who were frustrated with getting a notification when there were clearly no unread messages to be found.

Sites 152

Key Findings from the State of Community Management Report 2018

SocialFish

The Community Roundtable’s seminal State of Community Management Report 2018 is out!! And there’s a TON of insightful information it it. “Communities impact every facet of organizational life, from empowering individual contributors to generating strategic value.

Report 174

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Ways to Enhance PR Efforts By Using Content Marketing

Meltwater

Content marketing became the rage a few years ago. It started out as more of a buzzword than an actual practice.In the beginning, people struggled to define it. Now, we… Read More >>>. PR Strategy

Top Five: Changes to social networks come fast and furious

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Changes to social networks come fast and furious. Listly by Sherrilynne Starkie. When it comes to social media, the changes keep coming fast and furious. This week we see innovations for brands, advertisers and agencies.

How Often And What To Post on Social Media

yMarketingMatters

This question has been coming up a lot lately. Business owners have been asking me via email, messenger, social media and at networking meetings, “Yasmin, how often to post and what to post on social media?”.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go.

Brands 232

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

[Solved] Getting The Pinterest Embed Feature To Work In WordPress

SocMed Sean

Embedding A Pinterest Board In Your WordPress Blog Post Is Not As Easy As It Should Be. Sometimes stuff just doesn’t work like it should.

5 Ideas for Your 2018 Social Media Editorial Calendar

SocialFish

Have your social media accounts been driving massive exposure to your brand? I imagine most of us would agree that we’d like to see our social media channels perform better than they are now. Let’s up our social media game this year! Here are a few ideas: 1.

As PR Evolves So Must PR Tools

Meltwater

The role of the PR person is ever-evolving. Gone are the days when a public relations practitioner focused solely on one area.Today, PR pros are tasked with mastering multiple functions.… … Read More >>>.

Tools 146

Top Five: Social Networks Take Action on Politics

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Social Networks Take Action on Politics. Listly by Sherrilynne Starkie.

How to Use the New Facebook Test and Learn Tool

agora pulse

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement.

Tools 138

Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

Guest Post by Kerry O’Shea Gorgone. Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas.

Which Social Platform Is Right for Your Next Video Campaign?

Convince & Convert

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Well, you’re on the right track and asking the right questions. Customers LOVE video: 85 percent of Americans watch videos online. comScore ].

[SOLVED] WordPress Gives A HTTP Error When Uploading Images To The Media Gallery

SocMed Sean

If you’ve been around my blog for long, you know I am a bit of a WordPress fanboy. It’s my favorite CMS and blogging platform, primarily because of the fact that the community of developers who make themes and plugins for WordPress are amazing.

SEO for PR Pros: How Search Can Get Your Message Out

Meltwater

Search engine optimization (SEO) can impact the way PR messages get transmitted online, helping to increase site traffic and reach new audiences. SEO, however, can seem complex, but once you… Read More >>>. PR Strategy

SEO 145

How to make gorgeous ebooks

Sherrilynne Starkie

Recently, I’ve published two ebooks. One goes into a lot of detail about the skills required to be at the top of your game in PR, marketing and communications. The second one looks at the kind of work and activities that a marcoms professional takes on in today’s world. (I’m

eBook 244