Social Media Today
OCTOBER 7, 2020
The big tech players could be in for major changes after a 16-month investigation by The House Antitrust Subcommittee found that they do hold monopoly power in their respective markets.
Jon Loomer
OCTOBER 7, 2020
Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. You can create organic videos or use video in ads, it doesn’t matter. But you need to take advantage of the ability to target and exclude the people who watch your videos.
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Social Media Today
OCTOBER 7, 2020
A new survey conducted by research firm Piper Sandler has found that Snapchat is the most popular app among teen users in the US, followed by TikTok.
Jon Loomer
OCTOBER 7, 2020
When running Facebook ads, advertisers have multiple steps of the funnel to attack. One key step of that funnel is the existing customer base. There are multiple ways to reach these people, but one way is by creating a custom audience based on your customer list. This is one of the oldest methods of remarketing to a brand’s existing audience, but that doesn’t mean that you should neglect it.
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Social Media Today
OCTOBER 7, 2020
Facebook is ramping its action against the QAnon conspiracy theory, with an expansion of its rules around what is no longer allowed in relation to the movement.
Jon Loomer
OCTOBER 7, 2020
You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. Let’s take a closer look at what these are, how you can create them, and how you might use them. What Page Engagement Audiences Are. Facebook Page Engagement Custom Audiences allow advertisers to create audiences of people based on engagement with their Facebook content for targeting in ads.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
OCTOBER 7, 2020
You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. Let’s take a closer look at what these are, how you can create them, and how you might use them. What Page Engagement Audiences Are. Facebook Page Engagement Custom Audiences allow advertisers to create audiences of people based on engagement with their Facebook content for targeting in ads.
Social Media Today
OCTOBER 7, 2020
Instagram has announced a new update for its separate Threads app which adds full messaging integration.
Jon Loomer
OCTOBER 7, 2020
When running Facebook ads, advertisers have multiple steps of the funnel to attack. One key step of that funnel is the existing customer base. There are multiple ways to reach these people, but one way is by creating a custom audience based on your customer list. This is one of the oldest methods of remarketing to a brand’s existing audience, but that doesn’t mean that you should neglect it.
Social Media Today
OCTOBER 7, 2020
YouTube is testing some new ways to reduce the impact of potentially harmful comments.
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A beginner's guide to social media automation tools and getting automation right.
Jon Loomer
OCTOBER 7, 2020
Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. You can create organic videos or use video in ads, it doesn’t matter. But you need to take advantage of the ability to target and exclude the people who watch your videos.
Social Media Today
OCTOBER 7, 2020
With the US Presidental election drawing near, Facebook has outlined its latest update in its election integrity efforts.
Likeable
OCTOBER 7, 2020
In our opinion, the best way to find your brand’s voice and keep it consistent is to create a social media style guide. This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. . You might find yourself saying: “We already have a corporate style guide!” And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing.
Sprout Social
OCTOBER 7, 2020
Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. In the final months of the year, agencies’ top priorities will be client retention and winning new business for 2021.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Awario
OCTOBER 7, 2020
McDonald's vs. Burger King is a battle of the legends. We looked at the brand rivalry through the lens of our social listening tool Awario to determine the winner as seen by social media.
Socialmedia.biz
OCTOBER 7, 2020
A few decades ago, most people had never even heard of free radicals before, but today, they are looked upon as a major part of disease progression. Many diseases, such as rheumatoid arthritis and cancer, are the result of free radical damage in the body. Exposure to toxins such as tobacco smoke, environmental pollutants and even prescription drugs increases free radical reactions in the body.
Forbes Social Media
OCTOBER 7, 2020
Video presentation startup mmhmm has raised $31 million from VC firm Sequoia and a host of influencers while still in beta tests.
WebInKnow
OCTOBER 7, 2020
Throughout 2020, I’ve talked a great deal about the ideas in my Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans. While a lot of the response has been positive, I have had many people who work in business-to-business organizations tell me that they cannot build fans.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Forbes Social Media
OCTOBER 7, 2020
A fly and Mike Pence's eye got the attention of social media during his debate against Senator Kamala Harris on Wednesday night.
Sociallyin Insider Blog
OCTOBER 7, 2020
Looking to listen to the full podcast on your favorite platforms? Check it out HERE now! Host: Thank you, everyone, for joining the Seriously Social Podcast: the podcast where we give YOU a behind the scenes look at some of the world's largest brands and what they're doing on social media, as well as the strategies behind it.
Forbes Social Media
OCTOBER 7, 2020
The issues during the hour and a half debate took a backseat on social media to a house fly and possible case of pink eye.
Tweaklibrary
OCTOBER 7, 2020
It’s easier for anyone to keep track of the activities at home and workplace with the help of spy and surveillance cameras. However, the situation gets much trickier when you aren’t at home. Also, it is practically impossible for any normal person to carry spy cams attached to shirts every day. A lot of the times we are faced with a situation where if we could click a picture without alerting anyone, we would.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Forbes Social Media
OCTOBER 7, 2020
The meme community has become a pivotal part of emerging culture on Instagram.
Hootsuite
OCTOBER 7, 2020
Maybe you want your followers to sign up for a free trial, download a PDF template, head over to your landing page, or pick up the phone and call. Whatever it is, you need a call to action (CTA). If people always did what we wanted them to do, I would have somebody rubbing my shoulders right now and gently hand-feeding me popcorn. (This imaginary person has three hands.).
Forbes Social Media
OCTOBER 7, 2020
Facebook is anticipating confusion and chaos after voting ends.
Sprout Social
OCTOBER 7, 2020
Even though it may seem like a small part of your profile, coming up with the perfect Instagram bio for business can be challenging. Your bio sets the stage for your brand presence on the platform. And you only have 150 characters to sum up what your business stands for, so it’s perfectly reasonable to overthink it. To make creating a bio easier, we’ve broken down the elements that go into the best Instagram bios for business and how to write one for your brand.
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Discover just how easy it is to boost SEO with social media.
Forbes Social Media
OCTOBER 7, 2020
Michael Le wants to become a mogul and with over 40 million followers on TikTok, he's well on his way.
Keyhole.co
OCTOBER 7, 2020
While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time.
agora pulse
OCTOBER 7, 2020
Whether you’re a fledgling social media manager or an experienced one, you may want to brush up on your Twitter best practices. Here are some tips to help you get more out of the popular social media platform. With more than 145 million daily active users, Twitter is an increasingly important social network for your company or clients. But just because Twitter is a popular social channel doesn’t mean it’s easy for social media managers to master.
Oktopost
OCTOBER 7, 2020
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker. Sounds familiar? Though coined over a century ago, this phrase remains painfully true today. Especially when it comes to complex buying processes like B2B transactions. . Believe it or not, over a third ( 34.1% ) of businesses admit they don’t use any attribution model to measure marketing performance.
Tweaklibrary
OCTOBER 7, 2020
From Super Mario to PUBG, games have come a long way & so does our craze to play these extraordinary games. However, what if I tell you that there are games that you have no idea about, though you access the same platform many times, every single day. Yeah!! It’s possible. We are talking about the Google Hidden games that haven’t been explored by you for a long time, though they have been here for quite a while.
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