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How to create better social listening queries

Sprout Social

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

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Rethinking the influencer-brand relationship

Sprout Social

With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.

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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. You need to benchmark your performance to contextualize the impact social media has on your business. You can also dig into the details with our network-level paid performance reports.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand. Sentiment analysis tools process millions of comments in minutes, distilling the data into an accessible dashboard. The knowledge base is also searchable so that users can find answers even faster.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Talkwalker’s social listening capabilities provide extensive industry coverage. It has access to over 150 million sources, including blogs, forums, videos, news, reviews, and social networks. Reputation management.

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How to analyze customer reviews for brand insights

Sprout Social

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. They dig into thousands of comments across platforms and social networks simultaneously to find insights that can be easily missed when doing so manually.

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