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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? This curated content definition isn’t complicated.

Curation 145
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How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit.

Curation 165
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How to Grow on Threads: 9 Learnings from the Buffer Team

Buffer Social

It can be a friendly and welcoming space if you curate with that in mind.” Threads definitely feels like a people-first platform, at least for now.   “For me, it’s about interacting with a sense of community and choosing to be both kind and helpful.

Team 103
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Who Really Owns Social Selling?

Convince & Convert

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). The obvious answer would be the sales team. Marketing should have a library of developed and curated content to share with sales for target personas, hopefully for each stage of the sales cycle.

Training 174
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Content Strategy Tips from Top B2B Brands

Writtent Blog

If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. However, the company has a B2B twist; they curate discounts and sales on tools that startups and tech companies need to thrive, like inner-office chat software, and project management tools.

B2B 93
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Content demand: how to cope

Sherrilynne Starkie

It encompasses the broadest definition of content including video, images, tweets, ads and more. This individual is the key evangelist and identifies where content is needed, and which team members tend to have a content-centric mindset. The report outlines what ‘content’ means in this context. Technology underpins process.

Content 282
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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

On the one hand, ESPN employs someone to help his team analyze data across all social platforms, amounting to about 300 posts a day on average. Mitchell says his team at ESPN has gone through multiple iterations of the creative process to find what works best. That allowed Mitchell’s team to create a piece of reactive content.

Content 130