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Will Facebook Ads CPM Costs Increase This Holiday Season?

Jon Loomer

In particular, will Facebook ads CPM costs increase? Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters. Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters.

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The Holidays and the Seasonality of Facebook Ads CPM

Jon Loomer

As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). But you need to be aware of the landscape and how it impacts your performance. The Seasonality of CPM. CPM — the cost to show your ad to your desired audience — is driven by several factors.

CPM 209
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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

If your goal action is a purchase, you could technically add a couple of metrics here as well: Total Value Return on Ad Spend Especially if you sell many different products of varying price points, value and ROAS are critically important. For example, let’s say that your CPM is $50 and you have a Cost Per Desired Action of $10.

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Difficult Decisions in Difficult Times

Jon Loomer

Should You Change Your Pricing? There are so many factors to consider when changing your pricing. If so, bringing down prices may be on the table. The next course I offer will be $49, a far cry from the $197 price tag for my prior course. There is a psychological side to pricing, of course, that we can’t forget.

CPM 202
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Example: Reach Optimization and Conversions

Jon Loomer

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. I created a simple ad that highlighted the pre-pay price.

Examples 207
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Facebook’s Text in Ad Image Rule is No More: Now What?

Jon Loomer

The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. The algorithm will then raise the price and potentially limit your distribution. ” Okay. The truth is that you don’t.

CPM 217
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Why Are Meta Ad Prices Dropping?

Jon Loomer

But, there’s something that jumps out that needs an explanation: Why are Meta ad prices dropping? In the chart above, you’ll notice that Meta’s average ad price has dropped year-over-year for five consecutive quarters, dropping 17% in the first quarter of 2023. The post Why Are Meta Ad Prices Dropping?

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