Hootsuite

SEPTEMBER 21, 2023

Of course you want to shout your reshare rate from the rooftops! But what side of the binary any given social media metric sits on, of course, will depend on the social media account. Just because you have a positive sentiment score doesn’t mean that your target audience likes you more than your competitor. But be careful.

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

OCTOBER 5, 2022

How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. Resources mentioned: In any B2B sales cycle, knowledge equals power.

Data 118

Data Engagement Hubspot B2B 118

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Sentiment Analysis. Why Social Listening is Important. Conversion Rate & ROI.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 63

Report Atlassian Brands Sentiment 63

Hootsuite

FEBRUARY 7, 2024

And, of course, which hashtags you use – and how well they correlate to the content you’re actually posting – will affect how your content is discovered. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Sentiment analysis: This one is particularly important for branded hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. React in real time.

Social Media 111

Social Media Sentiment Survey Marketing 111

Laurel Papworth

JUNE 7, 2016

Are you looking for an intensive social media course for advanced or professionals? Please read on f or the course curriculum. If you would like the course run inhouse (privately) please contact pa@laurelpapworth.com and if you prefer the online versions only please go to laurelpapworthtraining.com. See you there!

Course 40

Course Training Social Media Press Release 40

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Of course I know of NLP, LSI, DA, etc. We are an engine! Q: Wow, that does sound pretty damn interesting!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties.

Sentiment 52

Sentiment How To Reputation Analysis 52

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Book social media course. This course is a practical session showing step by step how to set up a social media dashboard for.

Course 66

Course Social Media Press Release Film 66

Oktopost

JUNE 4, 2020

Should employers suddenly change course and encourage employees to spend time on social networks during work hours? Explain the goals of the policy, your brand mission, and of course, what employees should and should not do. Define EVERYTHING. Don’t leave anything up for interpretation. Who is in charge of them. Who has access to them.

Policies 146

Policies Social Media Guidelines Sentiment 146

Webbiquity SMM

JANUARY 31, 2019

A missing (but important) factor can potentially take the whole audit off course. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. What is important to note is that it is a holistic process.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it.

Sentiment 131

Sentiment How To Marketing Analysis 131

Sprout Social

JANUARY 18, 2022

That doesn’t mean you need to take a “social media for beginners” course. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. Social listening for audience insights.

Skills 124

Skills Sentiment Team Press Release 124

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Amanda says many social managers share this sentiment. Trusted online marketing courses. There are plenty of phenomenal practitioner-run courses to choose from. Send it my way please.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

JANUARY 22, 2020

Tip : If you have some extra time to invest upfront, take our free course Social Listening with Hootsuite Streams to save more time in the long run. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. And of course, depending on where your audience is based. and 12 a.m.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

SEPTEMBER 10, 2020

Below is Notion’s site, for reference: But of course, your website should likewise be a seamless experience on mobile devices as well. Tap into customer sentiment. Finally, remember that much of UX for marketers revolves around sentiment. The common threads between some of the best UX websites ?

Tips 124

Tips Sentiment Marketing Real Estate 124

Oktopost

APRIL 11, 2022

Of course, you probably already know about some of the other companies that operate in your niche. Analyzing sentiments around different brands will help you understand how your image differs from those of your top competitors. Many social listening tools also offer an analysis called social media sentiment.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

JANUARY 10, 2024

Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand. Sentiment analysis tools process millions of comments in minutes, distilling the data into an accessible dashboard.

Reputation 101

Reputation System Brands Knowledge Base 101

Sprout Social

JULY 23, 2020

Brands, of course, can’t stay silent forever. And audience sentiment will play a huge role in determining when the time is right to go back to posting as usual. In addition to measuring audience sentiment, we used impression and engagement data to see if the slow rollout was resonating with our community.

Social Media 145

Social Media Brands Sentiment How To 145

Sprout Social

JANUARY 19, 2021

You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. . Our conversation analysis tools, such as sentiment rating and the word cloud, make it easy to quickly spot conversation trends and understand how your audience feels about specific topics.

Data 92

Data Sentiment API Analysis 92

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. Another aspect of strong community management is, of course, customer support.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

APRIL 22, 2021

But as time went on, the challenge became (and still remains) the general sentiment toward travel. With a sophisticated listening tool, your team can set up queries to monitor specific topics and keywords, as well as sentiments toward your brand and others. Marketing creative. That’s the beauty of social listening.

Hotels 121

Hotels Strategy Travel Sentiment 121

Sherrilynne Starkie

FEBRUARY 13, 2018

And, of course, the consultant must manage time and efforts to keep budgets under control. The consultant always listens to gauge audience sentiment to inform all activity. Checking and adjusting ad programs is a daily activity to maximize ad budgets. They are expert implementers. This is table stakes for a social media consultant.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Dave Fleet

NOVEMBER 21, 2011

Or the sentiment of coverage? Measurement, done right, fuels your objectives, sets a baseline against which you can measure, enables course adjustments during the activities and measures against your objectives at the end.

Social Media 413

Social Media ROI Report Sentiment 413

Sprout Social

MARCH 9, 2023

Your communication strategy should outline four major things: Audience: who you’re communicating to Distribution channels: how you will reach them Timeline KPIs A detailed communication plan will act as a course of action and also help you get buy-in from executives. Make sure that your communications plan is continually optimized.

Skills 109

Skills Template Templates Travel 109

Waxing UnLyrical

JUNE 21, 2017

So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month. On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr.

Research 183

Research Sentiment Banking Upcoming 183

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Of course, creating custom pages and forms is incredibly time-consuming. This way, you won’t have to miss engagements from Reddit, blogs, or any other social forum.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

MARCH 26, 2019

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Conduct a competitive analysis.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign.

B2B 62

B2B Sentiment Analysis Influencer 62

Laurel Papworth

JULY 17, 2023

We will, of course, start with basic prompts, moving up to more advanced prompts. It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff.

API 52

API Case Study Training Conference 52

Sprout Social

FEBRUARY 22, 2019

It’s time for a crash course in Instagram listening. Determine your overall brand health and sentiment. Social listening likewise goes hand in hand with sentiment analysis. Of course, understanding Instagram listening and how it works is only half the battle. Monitor your customer sentiment. Is it building buzz?

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Hootsuite

OCTOBER 21, 2020

Of course you should try to get your organization’s message to as much of your audience as possible. Nearly every mature social organization tells us that social media has improved key brand health metrics like brand relevance and positive brand sentiment. But if that’s all you’re doing, you’re missing the point.

Social Media 138

Social Media Committee Organization Survey 138

Dave Fleet

NOVEMBER 22, 2010

However, when you’re dealing in earned media over which you have zero control of words, sentiment, audience or placement, not every eyeball is equal. Quality measures like sentiment, message and link inclusion and conversions for other goals become important. The CPM metric would say yes. So, not every eyeball is even a good thing.

CPM 413

CPM Comparison Diagrams Sentiment 413