Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 122

Tips Sentiment Marketing Real Estate 122

Hootsuite

JUNE 29, 2023

The concept of a business relying on reputation is nothing new, of course. You don’t necessarily have to sit back and accept public sentiment. Of course, not all brand-building happens online. Track your social sentiment Okay, so you know people are talking about you. That’s where social sentiment tools come in.

Reputation 107

Reputation Strategy Brands HootSuite 107

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. For example, if a marketer at Sprout Coffee Co.

How To 95

How To Sentiment Template Templates 95

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. Integrating reputation monitoring in your marketing strategy is about more than just keeping a pulse on your brand. or G2), it goes far beyond that.

Reputation 91

Reputation Sentiment Analysis Notification 91

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 96

Hashtag Analytics LinkedIn Content 96

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. Text message marketing is a prime example of meeting your audience where they are, serving to enrich your brand’s mobile experience.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 139

Marketing Class Skills Trends 139

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content.

Examples 52

Examples Strategy Twitter Marketing 52

Hootsuite

JANUARY 24, 2024

And when it comes to miscalculating WhatsApp emoji meanings, the stakes only get higher for business owners or social marketers. But why do WhatsApp emoji matter to business owners and marketers? Of course, each emoji has its own meaning. These emojis can be used to express similar sentiments.

HootSuite 98

HootSuite How To Sentiment Social Media 98

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Catch all episodes here. Episode Summary. Meet Jennifer.

Data 118

Data Engagement Hubspot B2B 118

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Another valuable source of information is the sentiment report.

Social Media 100

Social Media Sentiment Marketing Analysis 100

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Whatever your area of expertise is, share it.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. Of course, reaching people on social media is easier said than done.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 118

Strategy Brands Content UGC 118

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Sydney Social Media Course . Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? 29 to 31 July – Sydney 3 Day Social Media course. Small classes, bring your laptop.

Course 102

Course Social Media Press Release Class 102

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. Social media analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

agora pulse

APRIL 21, 2020

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. TikTok launched in 2017, but only recently, marketers started to take it seriously. In my last article, I looked at TikTok marketing essentials and shared a sneak peek into the videos that went viral on the platform.

Questions 109

Questions Marketing Hashtag Analytics 109

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 107

Brands Sentiment How To Analysis 107

Social Media Strategies Summit

FEBRUARY 8, 2023

Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers. Of course, numerous factors could explain the vertical image’s stronger performance. DO – Adjust your approach based on sentiment. But Moriah asks us to think about how this looks to the user.

Social Media 200

Social Media Google Tips Template 200

Hootsuite

JUNE 2, 2022

Of course, it’s even better if you can prevent a crisis before it begins — so we’re also going to take a look at methods for spotting potential issues as they emerge and share exactly how to shut a problem down in the early stages. Your crash course in social media crisis management starts… now! What is a social media crisis?

Social Media 145

Social Media Tips HootSuite How To 145

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Of course I know of NLP, LSI, DA, etc. We are an engine! Q: Wow, that does sound pretty damn interesting!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Keyhole.co

FEBRUARY 28, 2024

million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. Of course, the Duolingo social media strategy would have been incomplete without including YouTube and the OG social network Facebook. From over 16.2 And it paid off.

Social Media 105

Social Media Strategy Meme Education 105

Webbiquity SMM

JANUARY 31, 2019

A missing (but important) factor can potentially take the whole audit off course. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Part of any good social media strategy is emphasizing your strengths relative to others in the market.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

FEBRUARY 13, 2023

Most of them were based on social media and marketing. Social media and marketing? Do you have any ideas about social media marketing? But for now, let’s jump on the bandwagon to learn the basics of social media marketing and a few top ways to build SMM strategies. This is called social media marketing.

Social Media 52

Social Media Strategy Marketing Metrics 52

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 62

Report Atlassian Brands Sentiment 62

Mindjumpers

AUGUST 9, 2012

This is of course paramount to making the wheels of the bus go round. In the centre of any good community management approach is of course the identity of the brand. Editorial Planning for Facebook Marketing. At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Oktopost

JUNE 4, 2020

Should employers suddenly change course and encourage employees to spend time on social networks during work hours? HR, legal, marketing, and even IT all play a pivotal role in developing the policy. So before you can do anything, you need to ensure that HR, Legal, and Marketing are working toward the same goals.

Policies 146

Policies Social Media Guidelines Sentiment 146

Hootsuite

FEBRUARY 7, 2024

And, of course, which hashtags you use – and how well they correlate to the content you’re actually posting – will affect how your content is discovered. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Sentiment analysis: This one is particularly important for branded hashtags.

Hashtag 92

Hashtag Analytics Tools HootSuite 92

Hootsuite

JULY 24, 2023

In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 76

Real Estate Social Media Tools HootSuite 76

Social Media Strategies Summit

FEBRUARY 27, 2024

And, of course, don’t forget to share those guidelines via a pinned post or your social media bio. Tools like Hootsuite and Sprout Social can crawl multiple social platforms, seek out untagged mentions of your brand, and even analyze the sentiment behind each post. million-strong Facebook Group, the Instant Pot Community.

Social Media 179

Social Media Tips Guidelines Policies 179

Hootsuite

AUGUST 25, 2021

Social marketers are the CMOs of the future. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. They’ve since found themselves on the front lines of many marketing organizations. Just a thought. —

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Hootsuite

APRIL 11, 2023

Assessing performance Just as you want to assess the state of affairs before you launch a big campaign, you also want to do so after a campaign has run its course. You won’t be able to know all of your competitors’ metrics, of course, but you can certainly access some of them. Start with your own metrics.

Analysis 105

Analysis Social Media HootSuite Tips 105

Oktopost

APRIL 11, 2022

Remember that even the best marketers can’t get everything right on their own—you need to learn from other businesses in order to fully optimize your tactics. ? Some brands are reluctant to invest too much into competitive analysis if they’re already happy with their digital marketing results. Understanding your value proposition.

Analysis 118

Analysis Price Influencer Sentiment 118