article thumbnail

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway.

Sysomos 333
article thumbnail

The KISS Method For Determining Social Media ROI

SocMed Sean

The dangers of ignoring knowledge management is that employees who leave your organization take their “tribal knowledge” with them, resulting in loss of access to the information and increased training costs for the persons’ replacement.

ROI 269
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Monday’s 5 Social Media Must-Reads

Firebelly

By Christopher Hosford The market for social media marketing tools includes the dominant leaders, such as Google Insights, HootSuite and Radian6, as well as niche services that have small but loyal users, such as Pipes, Trackur, Viral Heat … well, you get the idea. New tools for monitoring and managing social media marketing.

article thumbnail

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Accuracy is most problematic for mid-sized firms that have too many brand mentions to track manually but can’t justify the cost of the most sophisticated tools. Calculating ROI with any precision is problematic, but there are still many aspects of social media which can and should be measured. Share this on Bebo. Share this on Facebook.

SM2 188
article thumbnail

Social Media Listening for B2B Marketing

Buzz Marketing for Technology

Radian6 – Acts as a safety net to capture mentions of our brand name in Twitter and beyond such as on blogs, in comments, on forums, and in social networks such as Facebook. Giving excellent support to your customers is priceless, especially when you look at the cost for acquiring a new customer.

B2B 206
article thumbnail

The New Marketing Hacker

Twist Image

The main reason why marketers shun the majority of these innovative startups (and why many of them suddenly become amazing successes - look no further than Radian6 ) is because marketers fall into two classifications: Clients. The brands. These people have to get the four p's of their product down to a science. Many agencies have evolved.

Radian6 100
article thumbnail

An Open Letter To Conference Organizers

Twist Image

Outside of the registration fee, there are expenses (travel, hotel, food, incidentals), but beyond that there is a hard cost to a professional who is not billing their hours or working for the day(s) that they are attending your event. Keep in mind that participants do more than pay to attend your event. Let people connect prior. conference.