3 Ways to Connect Paid Social to Business Metrics

Ignite Social Media

Since our agency started, back in 2007, social media has evolved drastically. There are social channels that have come and gone, hundreds of algorithm changes and just as many new ad units. These metrics have evolved beyond impressions and likes into metrics that impact the business.

Social Networks Have More Reach

Small Business Mavericks

If reach is an important metric for your business, there is a new study out that indicates social networks have greater reach than ad exchanges and networks. Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns. Of those, social networks won out for having the highest reach. That said, reach does not necessarily lead to conversions. Social Media ad exchanges reach social network

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans.

Top five: social networks are cleaning up their acts

Sherrilynne Starkie

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Social media platforms are trying to clean up their acts.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. If I were to only look at engagement as top metric for content success we would fail.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. If I were to only look at engagement as top metric for content success we would fail.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark also highlights that engagement is a key metric. WHY should your audience care that you are on Facebook or any other social network?

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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. The right data will assure executives that their investment in social is paying off.

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. Facebook Insights Metrics.

Is Social Conversation a Myth?

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? Yet, Mitch doesn’t see it happening in social media. He writes: There is not much conversation going on at all.

Instagram Impressions, Reach, and Other Metrics You Might Be Confused About

Sprout Social

With so many social networks on the scene and even more metrics to keep track of, it can be difficult to make sense of your data. Try to maximize this metric to increase brand awareness. Engagement rate is a must-track metric for social marketers.

7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. In this post I will detail conversion rate optimization tips for publishers and media sites. Define your conversion goals.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. Social media is not free.

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

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[ANSWERED] Why I Quit Worrying About Bounce Rates And How It Impacted My Blog Traffic

SocMed Sean

It’s not a great metric. For some reason, I was consumed by this ridiculous metric and it was literally giving me a reason to stop writing…to stop answering questions that my readers asked via email…to stop helping people who were Googling questions and not finding solutions. I clearly remembering looking at those metrics, sitting back in my chair, and smiling. Help people understand the complexities of social media and help them solve their problems.

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Social marketing.

Marketing Metrics Your Business Should Start Tracking

Buzzlogix

That’s why digital marketers closely measure important marketing metrics in order to determine whether their marketing efforts are doing what they’re supposed to or not. These marketing metrics provide valuable insight into a marketing campaign’s progress and effectiveness. Here are a few marketing metrics your business should start tracking. Social Media Metrics. SEO Metrics. Integrated Marketing Metrics. Email Metrics.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels?

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. But what happens when the efficacy of the ad network declines?

Social Media Metrics for Small Business

Proactive Report

One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. Social Media Strategy

Best social media tools bringing conversions to your online store

SocialFish

The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy.

Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Controlling The Conversation: Strategies To Get People Talking About What You Want | Subcribe via RSS Controlling The Conversation: Strategies To Get People Talking About What You Want August 17th, 2009 Posted in Community , Social Media Tweet Share No matter the time, place, platform, or technology, having people talking about your company, products or services is a good thing period.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. This metric is desktop-only.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I Sticking to Stand-alone Metrics.

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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

The age where you must embrace conversation, human connection and meaning in dialog, not just one to many show up and throw up content. I am the co-founder and CEO of a successful social media, digital marketing and conversion optimization agency, Marketing Nutz.

Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation? Which pattern matches your social media success metrics? link] re social media.

Track the Online Metrics that Matter and Sales Isn't One of Them.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing. « Previous | Next » About Saying It Social, LLC provides Social Media Marketing & Local SEO Services for Franchisees & other Small Businesses.

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Nine Blog Metrics. Social media/network-referred traffic.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. Social matters in b2b.

How to Measure the Impact of Social Media on Your Business

Rebekah Radice

Do you struggle to measure the impact social media has on your business? Not sure what, how, or where to track important social media data? In my latest podcast, I share 4 actionable ways to track and measure the impact of social media on your business. Track The Right Metrics.

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Finding a social media professional to help you with your online activities can sometimes be a tough process. 1) How long have you been engaged in social networking and/or social media channels? 4) What social networks do you specialize in?

Interview with Heather Morgan Shott of Meredith's Mixing Bowl Social Network Community

Diva Marketing Blog

New social networking communities seem to be on every virtual corner these days. Marketers understand that social media can be a powerful strategy that supports niche or segmentation marketing. Toby/Diva Marketing : There are other social networks that focus on food and recipes.

How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

Coordinating the manner in which your presence (whether owned, earned or paid) on these different categories of sites ultimately drives traffic and conversions on your website is accomplished through a web presence optimization (WPO) strategy.

Seven Traffic Techniques for Bloggers—and Metrics to Measure Them

ProBlogger

social media. networking and collaboration. The thing with traffic, though, is that it’s easy to focus just on our total traffic figure, rather than considering whether the traffic we’re attracting is right for our blog , or how it affects our other metrics.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that. We lacked a uniform way to compare activity on different social media sites.

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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

The best marketing professionals will tell you they use a combination of search, social, influencer and content strategy to generate leads and website visitors. There are an abundance of experts in your industry whose large social followings completely trust their suggestions and expertise.

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

Download our Content Inventory Worksheet Here–> FREE Content Asset Audit and Inventory Worksheet + Social Media Content Calendar Template. Tap into the 24/7 conversation and use it to your advantage. The social business glass is either half full or half empty.

3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

Download our Content Inventory Worksheet Here–> FREE Content Asset Audit and Inventory Worksheet + Social Media Content Calendar Template. Tap into the 24/7 conversation and use it to your advantage. The social business glass is either half full or half empty.

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. Download this report to learn about the emerging role of social media analysis. There really is an ROI in Social Media – I’ve seen it!

The Attention Economy is Distracting Me

Direct Marketing Observations

Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient? Social Networks Facebook Linkedin social capital Twitter Twitter has the RT button and the favorite button.