Oktopost

NOVEMBER 16, 2023

Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze? Deciding which key metrics to analyze can be challenging with endless social data available.

Analysis 69

Analysis Data Sentiment Metrics 69

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? What content is converting to real business?

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. Why do advertisers love engagement? Think about it. Our audience varies.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. Why do advertisers love engagement? Think about it. Our audience varies.

Metrics 60

Metrics Engagement Social Media Training 60

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. Customer care.

Content 143

Content Metrics UGC Conversation 143

Sprout Social

JUNE 7, 2023

According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 114

Brands Sentiment How To Analysis 114

Jason Yormark

AUGUST 17, 2009

Of course you want those conversations to be of positive nature, but if you’re doing your job in delivering a great product or service, in most cases, they are. It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations.

Conversation 195

Conversation Strategy Community Platforms RSS 195

Sprout Social

DECEMBER 22, 2022

Simply put, engagement networks are shareable. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. Whether you’re encouraging users to share content with their personal audiences or creating space for dialogue in the comments, engagement networks are all about building conversations.

Strategy 108

Strategy Metrics Team Social Media 108

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence? Try for free 2.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. Build your credibility.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Pay attention to platform nuances like this that can have a big impact on your post performance and conversion rate.

Social Media 127

Social Media Template Templates Skills 127

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Image Source Analytics from Keynote’s social listening feature is vital in this quest. This tells you about popular conversations and helps you gauge audience response.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Where does content fit into the online discussions and communities that are key to success?

Twitter 150

Twitter Metrics ROI Social Networking 150

Buffer Social

SEPTEMBER 20, 2023

When it comes to the amount of what to post, we’re grateful for the research and advice that others have put together on ideal frequency of all the social networks. Connect with your community At Buffer, we have a Discord community. In terms of what to check when it comes to stats, there are so many options.

Social Media 93

Social Media Notification Social Media Management Metrics 93

SocMed Sean

APRIL 1, 2012

Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 1) How long have you been engaged in social networking and/or social media channels? Are you selling product or services?

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 132

Metrics Strategy How To Tourism 132

Sprout Social

APRIL 4, 2023

One excellent way to identify brand advocates is through social listening. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. You will then be able to tap into conversations online. Once those are set, you can better determine which metrics you need to track.

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. In fact, more than 25% of all conversations on the app are about them. But the strength of the Nextdoor social network relies on the power of proximity.

How To 145

How To Metrics Reputation HootSuite 145

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. This organic partnership between brands and creators is, in many ways, unique to TikTok—a phenomenon the network has coined “ community commerce.”.

Examples 142

Examples Campaign Tips UGC 142

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

APRIL 21, 2020

Track any changes in your audience demographics, reach and impressions and analyze how that change impacts other results like comments, shares, link clicks and other engagement metrics. Get creative with polls and community questions to generate content ideas that align with your new focus. Keep your finger on the pulse.

How To 125

How To Social Media Management Metrics Team 125

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want to grow your online or offline community? Conversations big and small are what drives humans as they surf, research and find meaning in the digital web of today.

Content 112

Content Marketing Training Template 112

Pam Moore

DECEMBER 22, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want to grow your online or offline community? Conversations big and small are what drives humans as they surf, research and find meaning in the digital web of today.

Content 78

Content Marketing Template Templates 78

Sprout Social

JANUARY 2, 2019

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data.

Campaign 111

Campaign Social Media Metrics Trends 111

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. Which metrics truly matter? I’ve broken down 8 steps to help you measure each aspect of your social media performance. Go to each social channel and review how it’s performing.

Social Media 145

Social Media How To Metrics URL 145

Jason Yormark

AUGUST 13, 2009

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. That’s true community, and incredibly powerful stuff.

Examples 249

Examples Social Media Social Networking Community building 249

Pam Moore

SEPTEMBER 20, 2020

Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. LinkedIn presents tremendous opportunity to build brand awareness, generate leads and increase sales as you build your network of powerful contacts.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Engagement: The amount of people who engage with your brand across social networks. Do people talk about you on social media? Focus on Video Content.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

OCTOBER 24, 2022

Employee spotlights should focus on the employee themselves, but it’s a good idea to start with a set of questions to move the conversation forward. Employee advocacy campaigns can be tracked by a variety of metrics such as brand visibility, lead generation, and more. Questions to ask your employee. Contentsquare.

Social Media 109

Social Media How To B2B LinkedIn 109

Pam Moore

JULY 24, 2019

They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. It is data that shines the light that helps us know our customers, know our audience, understand how we can inspire, connect with and build communities. Related Stories Get Down with the OPC!

Analytics 60

Analytics Data Training Marketing 60

Sprout Social

MARCH 7, 2024

A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. Keep track of your competitors’ social strategies, find out what’s working in your market and learn how well customer needs are being met.

Analysis 94

Analysis Report Examples Tools 94

Pam Moore

MARCH 19, 2020

Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Data driven decisions will rule and empower them to fully embrace the best of social network curation features such as Instagram TV (IGTV.) Voice search.

Trends 78

Trends Video Marketing Influencer 78

yMarketingMatters

JANUARY 10, 2014

Social media literally is the means by which your business can relate to, exist in and influence human communities. In short: social media is human interaction. Taking part in social media means your business must become more human to be more successful. Blogging helps your social media efforts.

Social Media 277

Social Media Tips Marketing Mobile 277

Sprout Social

NOVEMBER 9, 2021

That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. Despite popular belief, your YouTube subscribers represent more than just a vanity metric. Regularly engage with your YouTube community. Trying to figure out how to get more subscribers on YouTube?

YouTube 139

YouTube Tips Tools How To 139

Pam Moore

JANUARY 19, 2020

Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Data driven decisions will rule and empower them to fully embrace the best of social network curation features such as Instagram TV (IGTV.) Voice search.

Trends 78

Trends Brands Marketing Influencer 78