Firebelly

SEPTEMBER 3, 2010

10 Steps for Optimizing the Brand for Social Search For media properties and brands, optimization combined with targeted and enterprising social networking now plays an instrumental role in capturing the attention and essentially defining the action of our customers, peers, and the trust agents and authorities who influence them.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Devumi

APRIL 24, 2015

Be sure that you have a plan in place for: mobile search mobile optimisation mobile conversions You, as a digital marketer, likely spend most of your time on a computer. 3: Social channels need more conversions You can’t collect fans like baseball cards anymore. Lord knows I’m sitting here 10 hours a day.

Trends 60

Trends Marketing Mobile Paid Search 60

Firebelly

NOVEMBER 13, 2009

Which brings us to the power of the market constituents to influence each other. Social Search. Marketing is focused on listening and paying attention to what kinds of experience people are having.

News 100

News Social Media Marketing Paid Search 100

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion.

Software 102

Software Marketing Analytics B2B 102

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Sprout Social

JANUARY 2, 2019

This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. This can directly influence your social strategy as you spend more time driving traffic from the sources that make sense. Web traffic metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Kikolani

MARCH 11, 2013

Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Search for conversations about your brand, your competitors or relevant industry terms to find fresh mentions and links.

SEO 167

SEO Tools Analysis CPC 167

Jeff Esposito

MAY 20, 2011

Conversation Agents: Predictive Technology or Discovery Channels? This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. For those of you counting at home, that’s 93 years. How was your week? As we know, machines and formulas can predict many things.

Klout 31

Klout Paid Search Analysis Small Business 31

Sprout Social

SEPTEMBER 1, 2021

Does your brand come up in relevant conversations about the type of products you sell? Social media share of voice metrics extract insights from authentic conversations that are happening on social media. Sprout Social’s social listening tools are one way to gain these insights from customer conversations.

SEO 144

SEO Social Media Metrics Sentiment 144

Jeff Esposito

MAY 20, 2011

Conversation Agents: Predictive Technology or Discovery Channels? This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. For those of you counting at home, that’s 93 years. How was your week? As we know, machines and formulas can predict many things.

Klout 30

Klout Paid Search Analysis Small Business 30

Webbiquity SMM

JANUARY 2, 2013

The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( SEO drives traffic, but email drives conversions. While 43% of marketers say that organic search drives the greatest volume of traffic to their websites, only 29% say that traffic converts at the highest rate. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

JUNE 13, 2022

Or turn up in more conversations related to products you sell? For example, if your brand sells running shoes, you should expect to show up in conversations about running, running shoes, and sneakers. Earned and paid media. Collaborating with influencers. Looking to establish yourself as a leader in your industry?

Social Media 144

Social Media How To HootSuite Metrics 144

Josh S Peters

JANUARY 21, 2013

These secondary actions (sharing outside of the paid site) can then lend a social boost to the content and help with your SEO goals for that piece of content. The increased exposure of the content can then also increase your earned media numbers as conversations start up around the content.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Koka Sexton

APRIL 27, 2023

This typically includes metrics such as website traffic, engagement rates, and conversions. It is important to keep track of these metrics to ensure that your content is achieving the desired results.

Overview 52

Overview Content Marketing Metrics 52

Kikolani

SEPTEMBER 13, 2013

An Introduction to Paid Search Marketing for Small Businesses – If you’re looking to boost your traffic, or you’ve lost your search engine rankings in one of the latest Google algorithm updates, then paid search marketing could be a good option for your business.

Marketing 126

Marketing Paid Search Mashup Forums 126

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. Social Media Affecting BtoB Buying Behavior by The Proactive Report. Online Reputation Management. 20 Common LinkedIn Mistakes Online Job Seekers Make by New Grad Life.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Including a video on your landing page can increase conversion rates by 80%. Guest post by Cheryl Joy. Simplify your messaging: Video marketing.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. For online merchants, the average order value influenced by social media last year was $143.46. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

AUGUST 19, 2016

Kate: Welcome to Talk Digital to Me, conversations about marketing and customer service from the Pros over at Convince & Convert. So where the conversation, the dialog, occurs has changed. Are they a decision maker or not, or are they going to be an influence to the process? It’s influencers. It’s blogs.

Engagement 60

Engagement Questions Organization Process 60

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much.

Research 210

Research Social Media B2B Marketing 210

Razor Social

DECEMBER 21, 2016

Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. VWO lets you track revenue, signups, clicks, engagement, or any other conversion goal. BuzzStream is a great tool for tracking and managing your influencer outreach efforts. Influencer Marketing.

Tools 40

Tools BuzzStream Marketing Template 40

Convince & Convert

JUNE 12, 2013

For starters, it would be difficult to attribute conversions to the person in the gorilla suit. Most direct marketing advertisement methods (paid search, etc.) Promoted Tweets – Twitter now allows you to promote individual tweets, which can be a great way to get in front of the right people and join the social conversation.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Techipedia: Tamar Weinberg

JANUARY 5, 2009

How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers? Rand Fishkin uses pretty pictures to explain the importance of social media marketing and how you can apply it to get better traffic, more conversions, brand awareness, and more.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 26, 2019

Spending on posting and tools for social media monitoring and management becomes a smaller part of the budget as firms grow, since larger firms are able to generate more social buzz through their employees, customers, and industry influencers. Which Channels Drive the Most Conversions. Hopefully, that’s not you! (If

Strategy 161

Strategy ROI SEO B2B 161

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Link Building for E-commerce Sites : Anchor text is important when it comes to link building – you want traffic but also conversions. Local SEO Tracking: How to Track Offline Conversions : Whether it’s by custom URLs or custom phone numbers, offline conversions can be tracked thanks to a bit of analytics know-how.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

FEBRUARY 23, 2012

For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Are we thinking about social media marketing in the context of influencing buying decisions?

Social Media 118

Social Media Adwords B2B Training 118

Kikolani

NOVEMBER 29, 2010

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2011

100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Probably not.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

MARCH 11, 2013

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? How are agencies and brands successfully integrating owned, earned and paid media efforts?

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

FEBRUARY 7, 2012

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” Paid Search To Grow 15% In 2012 by MediaPost Online Media Daily.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 29, 2014

This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. Time for a New Definition of SEO by Search Engine Watch. Writing that “digital marketing tactics such as email marketing, paid search and search retargeting have very clear, undisputed definitions.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

AUGUST 5, 2013

” And just 12% admit to having their purchases influenced by Facebook “Likes” or Google “+1s” ( Relevanza ). 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” 86% of “influencers” blog. ( Pamorama ). WordPress Hosting SEO ).

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JUNE 13, 2012

First, the latter two points about usability and speed loading fall into areas where things such as web design, conversion optimization and programming, strongly come into play — indicative of SEO’s growing reliance on other marketing disciplines. Since Google makes money on paid search, it would seem to be a smart business move.

SEO 228

SEO Paid Search Metrics Google 228

Oktopost

DECEMBER 5, 2019

When flash and innovation can’t deliver the conversions you need, what can you do? It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent. 64% prefer “credible content from industry influencers”. 64% prefer “credible content from industry influencers”.

Platform 104

Platform Content B2B Education 104

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 3 Interview Influencers. #4 8 Optimize CTR from Google Search Results. #9 45 Focus on Conversion Rate Optimization for SEO. #46 Use Influencer Marketing. Take an influencer out to lunch. Interview Influencers. 4 Optimize for Google Questions. #5 13 Pick. . #42

SEO 0

SEO Google Sites Engineering 0

Webbiquity SMM

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. Search Engine Marketing.

Research 191

Research Social Media B2B Statistics 191

Convince & Convert

APRIL 22, 2016

Before we do that, I think we all experienced the lion share of email that we get in our inbox every single day and so just to tee up the conversation, Jay, I thought I’d ask you or the audience if you have 100 employees in your company, how many emails do you think you’ll send in a given year? Dan: You got it, you got it.

Campaign 60

Campaign Groups Groups Analytics 60