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5 ways social media listening increases customer advocacy

Sprout Social

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Identify trends : Social listening pinpoints changing preferences and emerging trends.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

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The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool? Hashtag research?

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E3 2017 on Social Media – How Did Brands Interact with Gamers?

Ignite Social Media

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Users used standard convention hashtags like #E3 and #E32017 to follow all the live coverage of the convention.

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E3 2017 on Social Media – How Did Brands Interact with Gamers?

Ignite Social Media

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Users used standard convention hashtags like #E3 and #E32017 to follow all the live coverage of the convention.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.