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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters? Ad Name: {{ad.name}}.

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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. I honestly couldn’t even list all of the apps I tested here. Trained Content To train the bot, we need to give it content. Since my website has more than 1,000 pages, my primary focus is on website URLs.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar. We also publish to social media every day of the week across six social media platforms.

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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. Truth is people are still on Facebook, active and consuming content — especially videos.

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22 Simple Tips to Grow Your Email List Organically

yMarketingMatters

Your email list is the core and infrastructure of your business. Obviously for email marketing to be effective, you’ve got to possess a list, right? You must grow your list organically and you must do it by offering value, that’s it. List building starts with the sign-up process: You need to get people to subscribe.

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How To Add Custom URL to Google Plus G+

Laurel Papworth

How to get a custom URL for Google Plus. Anywho, How to add a Google Plus custom URL. I am on my PROFILE menu (right errr left hand side), and the “Your profile is preapproved for the custom URL: google.com/+LaurelPapworth” pops up. Custom URLs for Google Plus. Q: How do you use a Google Plus custom URL?

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