Guide to URL Shortening and Tracking for Social Media

Sprout Social

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle.

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How To Add Custom URL to Google Plus G+

Laurel Papworth

How to get a custom URL for Google Plus. Anywho, How to add a Google Plus custom URL. I am on my PROFILE menu (right errr left hand side), and the “Your profile is preapproved for the custom URL: google.com/+LaurelPapworth” pops up. Custom URLs for Google Plus.

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Trending Sources

How I do it : Bulk URL shortening for #socialmedia updates

Koka Sexton

What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so you can easily have the updates scheduled for social marketing activities across platforms like Twitter and LinkedIn.

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Who Is Reading Your URL?

Small Business Mavericks

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). For example, if you’re searching for information about aviation, a URL like [link] will help you decide whether to click that link. A URL like [link] is much less appealing to users.”

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Search Engine Optimization Tip: Include Keywords in URLs

Bill Hartzer

They should also be found in your URLs. Here is what Matt Cutts says about Keywords in URLs: Your domain name is a big place to start. If you don’t think that keywords in your URLs are important, you need to find out some history about all of it.

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Increase CTR (20-30%) and minimize bounces which occurred because users couldn’t find relevant content.

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How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. You need content to address each persona.

Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story.

8 Tools to Curate Content for Social Media

SocialFish

Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. The “art” of content curation, as I like to call it, is a lot more challenging than it may seem.

6 Chrome Extensions That Are Perfect for Content Marketers

SocialFish

Content marketers usually have a lot on their hands. They are responsible for content discovery, content curation and audience engagement for multiple accounts. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes.

7 Content Marketing Secrets to Increase Organic Traffic

Convince & Convert

Here’s a question for you: How effective is your content at driving traffic to your website ? Even if your content is performing well, there’s always room for improvement. Build Epic Cornerstone Content. But you can’t build long lasting links without quality content to link to.

How To Simplify Content Promotion with the Twitter Leapfrog Method

SocialFish

We won’t get too deep into content ideation, but here are a few suggestions for finding a topic to write about: Review industry-leading blogs to see what topics influencers are frequently writing about. Blogging Tips, Business Strategy, and Content Marketing). to shrink this URL.

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Eleven Ways Facebook Page Timelines Change Your Content Strategy

SocialFish

The new Facebook page timeline layout changes the way your organization needs to think about content. The News Feed – The the content strategy for the newsfeed focused on engaging Facebook fans in the hopes that greater awareness would be spread through virality.

How to Create a Content Library in 5 Easy Steps

Convince & Convert

According to a January 2015 study by Regalix , 83% of marketers cite “generating leads” as their number one content marketing objective—but a study by IDC states that as much as 80% of the content created by marketers is never even used by sales. Evangelize Your Content Library.

Supercharge your content

SocialFish

I wanted to point out two tools I’ve been experimenting with a lot for what I call “supercharging your content&#. Nobody reading your content cares whether they are reading it on your.org website, or somewhere else.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Offer Deals Lisa Barone calls this specialized content , and that’s exactly how you should see it.

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Should Browsers Display Only Canonical URLs to Users?

Adam Sherk

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. The referral to the coded URL would still be passed to the site’s analytics software but users would see the canonical URL.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

But as companies grow, and produce more content, their needs may become more sophisticated. The content management platforms add content workflow and asset management, audience insights, and content performance analytics. Content Marketing Management Tools.

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

Simply Measured

76% of people use their Facebook feed to find interesting content. In the past two years, content consumption on LinkedIn has increased 21%. Turns out, you can learn a lot from how your content is shared across web and social when you’re seeing the complete picture.

Why It’s Essential to Track Your Content

Simply Measured

So, why go through the effort of tracking your content on its journey across social and the web? But I just create content and put it on social to gain awareness. Your content meets people at all stages of the customer journey. Content Marketing Social Marketing

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How to Build Valuable Links with Your Content

Convince & Convert

You hear about creating content like it’s the Mother Teresa of marketing, but when you focus your efforts on it, you just can’t seem to get the results you’ve been promised. And we know that content marketing can help you do that. Image via BigStockPhoto.com.

The Ultimate Toolkit for the Professional Content Marketer

Kikolani

Content marketers have to wear many “hats.” This is a huge job, and it is no wonder that many businesses are abandoning their content marketing programs in favor of just plain old web-based advertising, if they can sustain it on their budgets.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. You can even compare URLs.

How to Create Better Content for Any Point in the Funnel

Simply Measured

Here’s the real question: How do I create content with a purpose? If you walk away from this blog with nothing else, take this: Each piece of content you produce and promote must have a purpose. You Should Be Creating Content Intended for Each Point in the Funnel.

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11 Big Myths About Social Media and Content Marketing

Convince & Convert

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 7: Content creates thought leadership.

25 Questions I Ask About B2B Content Marketing

Convince & Convert

Here are 25 of the questions I’ve been asking to B2B companies about content marketing. Maybe some of these will make you think about your own content marketing program and opportunities to expand, enhance, and optimize it. 25 Questions I Ask About B2B Content Marketing.

Facebook Begins Prefetching to Improve Mobile Site Speed

SocialTimes Facebook

Today, we’re introducing prefetching—preloading mobile content in the Facebook in-app browser before a link is tapped. In this way, we can better match ads to the moments when people can best engage with content. Facebook pointed out that up to 40 percent of website visitors abandon those sites after delays of three seconds: People are spending more and more time on mobile—consuming content, interacting with businesses and making purchases.

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The Fleeting Value Of Content

Twist Image

Most content screams into an empty universe. It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is. Yes, the best content always rises to the top, but when the amount of content being produced rises exponentially and is being published at a frenetic pace, it becomes a lot harder for individuals to filter the signal from the noise. Content is short.

9 Best Social Media and Content Marketing Tips From Buffer

Convince & Convert

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content.

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How to Regram: The Importance of Sharing Instagram Content

Sprout Social

Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. Tweet the Content.

Why Dark Social Data Matters to the Content Marketer

Simply Measured

Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above.

What Content Marketing Is Missing Without Social Data

Simply Measured

Does your content marketing team use social data in its strategy, planning, and optimization efforts? Probably not, and, I don’t want to be rude here, but even if your content marketing team does use social data, it’s probably not using it effectively.

3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

Today’s thought leaders cannot be successful without smart sharing of great content published by others. There are many frustrations associated with curating content, but luckily there are powerful solutions out there. Post by Adi Englander.

How to Write Better Content for Social Media

Convince & Convert

But, (yes, there is always a “but”) as far as you understand, you can’t just throw the link to your content out there and wait for thousands of likes and shares at once. As a result, you must know whom you are going to share your content with.

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

People consume content on mobile in fundamentally different ways than they do on other channels. Creative agencies need a way to understand the different tools and formats, preview and share mock-ups with stakeholders and collaborate on and experiment with content creation.

Why Facebook Is Loading Faster on Chrome, Firefox

SocialTimes Facebook

Maurer and Schloss defined revalidation as when browsers repeatedly request the same content, such as logos or JavaScript code that are reused across multiple pages, and they discussed how they tweaked the browsers’ expiration times and validators for that content so that unnecessary time and bandwidth was not devoted to downloading the same content over and over. To solve this problem, Facebook uses the concept of content addressed URLs.

Don’t Be a Content Marketing Grinch

Convince & Convert

Your Content Should Be Centralized and Decentralized. The default state for most content marketing initiatives is to focus on content that we OWN, that resides on web properties we control. direct URL entry. How are you decentralizing your content marketing?

URL Be Sorry! Google Cuts Back on Top-ranking Exact-match Domains

ProBlogger

Poor quality content is already a no-no, as are paid links or those created by spamming blog comments and discussion forums. URL Be Sorry! This guest post is by Rob Henry of K2L Marketing.

One More Reason Why Content Is All Important Factor!

Social Media Network Marketing

One More Reason Why Content Is All Important Factor! Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More!

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7 Things You Need to Know From My Content Amplification Test

Convince & Convert

This is part of the company’s bigger initiative to play both sides of the content and search game, evidence of which can be found in its purchase of Zagat , among other moves. 7 lessons I’ve learned: The Cision content amplification dashboard. Content Amplification report.

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