Build Your PR Content Strategy with This Targeted Toolbox
FEBRUARY 8, 2017
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! Communication Content 30-day communications challenge akoonu bit.ly
Determine the Right Metrics for Your Content Marketing
JUNE 16, 2016
The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar. Part of the reason people claim blogging is dead is because they're not tracking effectiveness.
Where Earned Media Belongs in the Content Marketing Mix
FEBRUARY 28, 2017
In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing. The post Where Earned Media Belongs in the Content Marketing Mix appeared first on Spin Sucks.
Guide to URL Shortening and Tracking for Social Media
MAY 17, 2016
You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. Everything from your headline and keywords to featured image and URL should be optimized. Bitly.
How To Add Custom URL to Google Plus G+
AUGUST 27, 2012
How to get a custom URL for Google Plus. Anywho, How to add a Google Plus custom URL. I am on my PROFILE menu (right errr left hand side), and the “Your profile is preapproved for the custom URL: google.com/+LaurelPapworth” pops up. Feel free to request a different one but it will take a while… More information on Google Plus Custom URL’s. A: No.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. I’ll say it again: Repurpose content. Repurpose Content the eBook Way.
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”
Search Engine Optimization Tip: Include Keywords in URLs
DECEMBER 7, 2011
They should also be found in your URLs. Here is what Matt Cutts says about Keywords in URLs: Your domain name is a big place to start. If you don’t think that keywords in your URLs are important, you need to find out some history about all of it. If your website has enough content to offer a separate segment for sub domains though then you should use them.
9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Content marketing isn’t easy. 5 Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Enter a keyword or phrase and it will generate a title and also offer tips for improving the content itself: 2. Content Marketing Ideas Generator. Lack inspiration? Soovle.
Repurpose Content: A Test and the Results
AUGUST 5, 2015
I’m finished with my experiment to repurpose content. Everyone talks about repurposing content. Some people just re-share their content on the social networks, with no updates, while others give it additional legs through eBooks, Slideshare presentations, and more. The Results of the Repurpose Content Test. Four Ways to Keep Content Fresh. By Gini Dietrich.
Boost Content with Science and Art
APRIL 27, 2015
By Gini Dietrich Last week, Paul Sutton had a question about when to boost content. ” The conversation went on to include Daria Taylor and we debated for a few minutes the differences between paid and organic and whether you should boost content. For instance, we always pay to boost content for our monthly webinar series on Facebook. Communication Content
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. I mean, it’s time consuming to pump out all of that content on a regular basis, right? Your content will be more useful to visitors. Meta description.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? ” Go back to English 101, and make sure you have a thesis for your content. Is my content useful? Is my content error-free? Your URL matters too!
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. That was a real eye-opener for me.
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing.
The Giant Robot Guide to Combining Marketing Tactics
OCTOBER 9, 2012
Here’s a guide to combining marketing tactics with a single piece of content. The link to the article should include tracking code generated by Google’s URL Builder. Sharing the content inside and outside your network is a powerful traffic driver. Also post the content on sites where your audience is likely to spend time. Today’s guest post is by Andy Crestodina.
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Luckily there are some great tools and strategies that will put you in a much better “place” as you focus on engaging, unique, entertaining, and educational content marketing. .
Writing tricks for content marketers
AUGUST 19, 2014
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Copy length continues to be a point of discussion among content marketers. Should writers keep copy short?
Social Fakers: What Do Numbers Mean these Days?
OCTOBER 18, 2012
We were always led to believe social media success rests on the number of fans/followers; the number of views/impressions a piece of content generates as it carries across an ecosystem; and the number of positive mentions, ratings, and reviews. Today’s guest post is by Hessie Jones. All hail Facebook. ONE BILLION USERS! Quite a feat…or is it really? Wise words, Zuck! IMPORTANT!
10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared
FEBRUARY 1, 2017
76% of people use their Facebook feed to find interesting content. In the past two years, content consumption on LinkedIn has increased 21%. Now that you have access to this information, what can you learn about your content marketing efforts, and how can you use this information to plan better in the future ? Owned Social Content Is Our Engine. Probably. Click to zoom.
6 Chrome Extensions That Are Perfect for Content Marketers
NOVEMBER 12, 2015
Content marketers usually have a lot on their hands. They are responsible for content discovery, content curation and audience engagement for multiple accounts. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. They make life as a content marketer, easier and less stressful. Pocket. Snip.ly. Nimbus Screenshot.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Check ‘em out!
7 Content Marketing Secrets to Increase Organic Traffic
Convince & Convert
APRIL 14, 2016
Here’s a question for you: How effective is your content at driving traffic to your website ? Even if your content is performing well, there’s always room for improvement. Build Epic Cornerstone Content. But you can’t build long lasting links without quality content to link to. When we say quality content, we aren’t talking hastily-written, 100-word blog posts, either.
Get More Shares on Your Content with these Five Tips
SEPTEMBER 25, 2012
If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. This is evidence of a change in content consumption behavior. It’s now less about email and RSS subscriptions and more about people finding your content through social media. Enable Content Discovery.
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. You can squeeze links for any of your content, as well as forms. It’s not an aggregation of content across the web. I have something new for you to try! 9 a.m.
How To Simplify Content Promotion with the Twitter Leapfrog Method
JANUARY 30, 2017
We won’t get too deep into content ideation, but here are a few suggestions for finding a topic to write about: Review industry-leading blogs to see what topics influencers are frequently writing about. Blogging Tips, Business Strategy, and Content Marketing). Identify People Who Have Shared Similar Content on Social Media. Want more examples of badass content?
How to Create a Content Library in 5 Easy Steps
Convince & Convert
AUGUST 10, 2015
According to a January 2015 study by Regalix , 83% of marketers cite “generating leads” as their number one content marketing objective—but a study by IDC states that as much as 80% of the content created by marketers is never even used by sales. Can content really reach its full potential if sales isn’t leveraging it to better connect with their buyers? Start Building.
Duplicate Content: Two Ways to Avoid SEO Problems
JULY 23, 2012
Today: Duplicate content by Derek Mabie. . Duplicate content is every webmaster’s nightmare. It’s exactly what it sounds like: A portion of text that exists on multiple URLs, making it difficult for search engines to determine how to rank them in order of importance. How Does Content Get Duplicated? For example, printer-friendly versions of pages are duplicate content.
Eleven Ways Facebook Page Timelines Change Your Content Strategy
MARCH 20, 2012
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Content Strategy Implementation
Supercharge your content
JULY 18, 2011
I wanted to point out two tools I’ve been experimenting with a lot for what I call “supercharging your content. Nobody reading your content cares whether they are reading it on your.org website, or somewhere else. precisely to interest people in YOUR content WHEREVER it is on the internet – if it has a url, and is public, you can include it.
Backlinks Matter: Take Control of Them
JANUARY 28, 2015
In other words, once you’ve built a backlink , you have no power over its appearance or the URL on your site that it points to. What you want to do is include a kind of “middle-man” URL right in between the page that’s linking to you and your end landing page. However, instead of doing this, you can create a new URL through the Pretty Link plugin.
Should Browsers Display Only Canonical URLs to Users?
NOVEMBER 23, 2010
Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, source=rss, ?xid=newsletter, xid=newsletter, ?nav=home).
How to Build Valuable Links with Your Content
Convince & Convert
OCTOBER 9, 2015
You hear about creating content like it’s the Mother Teresa of marketing, but when you focus your efforts on it, you just can’t seem to get the results you’ve been promised. And we know that content marketing can help you do that. But the big misconception here is that all you have to do is create content on a whim, and those links will roll in. Fear not!
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Make sure you apply the username to your Facebook Page, not your personal profile, and be sure to use something memorable that people can find by plugging in the URL. You forgot your URL. Want one?
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. It also gives you valuable crawling, indexing, and content optimization insights that can affect your Google rankings. nTopic.
The Ultimate Toolkit for the Professional Content Marketer
APRIL 19, 2016
Content marketers have to wear many “hats.” This is a huge job, and it is no wonder that many businesses are abandoning their content marketing programs in favor of just plain old web-based advertising, if they can sustain it on their budgets. It may be that you just don’t have the tools that can make the job of content marketing so much easier. Identifying Your Audience.
The Ultimate Editing Checklist for Content Marketers
NOVEMBER 2, 2016
Instead of your slug (everything after your domain.com in the article URL) looking like this: example.com/blog/catgories/editing/checklists/2016/01/editing-checklist-for-content-marketers-and-their-mothers. A reader scrolling further down the page is another signal to Google of quality content. Visuals increase people’s willingness to read your content by 80%. on a roll.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above. Who is in charge of planning and creating the content (visual, video, ads, copy) according to business objectives?
11 Big Myths About Social Media and Content Marketing
Convince & Convert
OCTOBER 12, 2013
Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Tracking URLs, visibility into your purchase funnel, unified customer databases. Myth 7: Content creates thought leadership. Content is fire.
Facebook Begins Prefetching to Improve Mobile Site Speed
AUGUST 31, 2016
Today, we’re introducing prefetching—preloading mobile content in the Facebook in-app browser before a link is tapped. In this way, we can better match ads to the moments when people can best engage with content. Facebook pointed out that up to 40 percent of website visitors abandon those sites after delays of three seconds: People are spending more and more time on mobile—consuming content, interacting with businesses and making purchases. Use a high-quality content delivery network to reach audiences quickly. Nobody wants to wait ages for a website to load.