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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. I like this kind of content best, because it tells the entire story. Basically anything you can read.

Picasa 177
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The Drug Of Content

Twist Image

Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. Content needs to be created for a captive audience and we may - very well - be selling a bill of goods here. We're telling brands to create content. Short content (be on Twitter !) and long content (blog!

Content 111
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Six Links Worthy Of Your Attention #357

Twist Image

Leningrad - Kolshik - Vimeo. It seems like mobile screens are getting bigger and bigger while costing less and less. Is it phones or - gasp - is it that people are reacting to the idea of reading extra longform content on their smartphones? Leningrad - Kolshik from FancyShot on Vimeo. longform content. automation.

Vimeo 58
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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “It’s about content that is perfect for the context.”

Curation 131
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Video Marketing For Your Business

yMarketingMatters

Why the explosion of video content? It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value.

Video 100
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Should You Care About Instagram Video?

Convince & Convert

Youtube and Vimeo (and Wistia) co-exist. The issue isn’t Instagram video vs. Vine , it’s the fact that the trend toward content brevity continues its inevitable and unvarying march: Papyrus scrolls. >Illustrated Like a goldfish in a bowl content evolves based on the size of its consumption environment.

Instagram 142
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Video Marketing For Your Business

yMarketingMatters

Why the explosion of video content? It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value.

Video 133