Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. Or you might notice that a certain topic, such as a product launch or industry conference, is getting more traction than others, and you can adjust your content strategy accordingly. Learn how your audience feels about your brand using sentiment analysis.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. These are loyal brand followers who can sing your praises.

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Olivia Jepson Sprout Social Media Strategist. Improve sentiment around customer service. Improve products.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

agora pulse

JANUARY 3, 2020

But these tips can help you expand your Twitter follower count and boost positive social interactions. But, as with all the social media networks, competition is fierce. So, Twitter is alive and kicking, but how can you grow your Twitter profile without racking up an unsightly social media budget?

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Location-based social media data is powerful.

Data 60

Data Conversation Case Study How To 60

Sprout Social

FEBRUARY 21, 2019

If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of the channel. Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Chi-town pizza.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Through strategic social listening, brands can analyze customer conversations at scale. The value of social listening.

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Proactive Report

JULY 2, 2012

Media is all about attracting more people to their content. I was recently at the PR News Taste of Tech Social Media Summit in New York City. My tweeting and networking at the conference led to this earned media article in CommPro.biz. Offline events can be an excellent way to generate good content.

Eventful 64

Eventful Tips Content Sentiment 64

Social Media Strategery

APRIL 1, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government 2.0 People were just happy to be discussing how social media is changing the way our government operates. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Sprout Social

JUNE 7, 2016

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. The Events tab is a great resource for social media managers and content creators.

Metrics 40

Metrics Twitter Comparison Report 40

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

Campaign 145

Campaign Social Media Travel Hashtag 145

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Laurel Papworth

SEPTEMBER 18, 2014

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. 16 Tips for Using Hashtags.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Get Shareaholic test Filed under Philanthropy , Public Relations , Social Media | Tags: digital death , fundraising , nonprofits , Philanthropy | Comments (34) Site settings comment help?

Class 233

Class Campaign Klout Influencer 233

agora pulse

SEPTEMBER 12, 2017

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Use Event Hashtags on Instagram & Twitter. And when it comes to Twitter and Instagram, hashtags are key. Final Thoughts.

Eventful 140

Eventful Strategy Facebook Hashtag 140

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. But social media in healthcare is not uncharted territory. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

Social Media 82

Social Media HootSuite Marketing Health Care 82

Sprout Social

FEBRUARY 28, 2022

Understanding your brand’s role in these high-value occasions can make or break your social media presence. To better understand how a social media movement aligns with your values, you’ll need to put your research cap on. If you want quick, comprehensive results, try social listening. Calm + Naomi Osaka.

Brands 115

Brands Meme How To Advertising 115

Hootsuite

JULY 15, 2020

Gather this information from: Social media analytics , especially Facebook Audience Insights. Learn which social channels your audience uses. Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Active on social media. Challenges.

Template 145

Template Templates How To Tourism 145

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Jay’s Thought of the Week. Jay: Absolutely.

Social Media 117

Social Media Committee Team Questions 117

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Social Media Strategies Summit

AUGUST 1, 2019

Founder Emily Weiss believes that everyone, no matter how many followers they have on social media, has the ability to be a walking, talking ambassador for a product or idea. Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. Source: Glossier. Source: The Sorry Girls.

Influencer 114

Influencer Examples Brands Fashion 114

Sprout Social

NOVEMBER 29, 2018

A simple blog post includes brainstorming, drafting, editing, minimal graphic design work (at the very least for a featured image) and then of course social media promotion. Sentiment (if those are branded searches ). Schedule a lot of social media promotion in advance. Old vs. new content. Seasonality.

Content 111

Content How To Upcoming Campaign 111

Convince & Convert

JULY 1, 2016

Zignal provides an incredibly powerful suite of social listening tools to social media marketers. Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids. I think anybody who’s listening to Marketing Marvels either live or recorded has a sense for what social media listening is.

How To 113

How To Widget Trends Report 113

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 131

Campaign Social Media UGC Metrics 131

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area.

Insurance 115

Insurance Journal Research Hashtag 115

Social Media Strategies Summit

SEPTEMBER 22, 2021

Social media listening tools give you the power to discover what your (current and future) customers really think about you. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service. That’s something we’d all like to know, right?

Social Media 176

Social Media Tools Sentiment Price 176

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Sprout Social

OCTOBER 31, 2018

Or if you’re just looking for a refresher, click to jump to the Twitter or Sprout Social search operators cheatsheet. Jump to the Twitter or Sprout Social Search Operators Cheatsheet. On the flip side, Twitter advanced search makes the platform more akin to a social search engine. What is Twitter advanced search, anyway?

Twitter 97

Twitter Brands Hashtag Industry 97

Social Media Strategies Summit

MARCH 18, 2021

If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Or maybe a B2B company using social platforms to generate leads. But those aren’t the only use cases for social – far from it. Department of Defense. Federal Emergency Management Agency.

Social Media 279

Social Media Transportation Feed Feedly 279

Hootsuite

MAY 25, 2020

If your social media strategy involves multiple Twitter accounts, you need a simple process for keeping your content organized. You can also use Hootsuite, our social media management platform , to manage multiple Twitter accounts (as well as accounts on more than 35 other social networks) in one dashboard.

HootSuite 119

HootSuite Twitter How To Hashtag 119