Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. Nielsen Visual IQ. It’s a great choice for companies pursuing leads outside of strictly the web and social media. Attribution. It’s hard to deny that it is the biggest marketing concern in 2019.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. When executed incorrectly, however, certain mistakes can prevent your company from maximizing the potential of this strategy.

Influencer 60

Influencer Brands Marketing Authentication 60

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. Reputation plays such a key role in buyer decisions. Why You Need Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Technology: Software, Internet. • Diane Davidson – Sr.

List 155

List Twitter Brands Microsoft 155

Proactive Report

OCTOBER 26, 2011

More and more people are using online news sources to find information on products, services, companies and ideas. There are many choices for news online – according to Nielsen ratings the top ten online news websites are: Yahoo! A ‘good reputation’ for having quality content on this subject. NYTimes.com. Google News.

News 56

News Press Release Yahoo Nielsen 56

Razor Social

MAY 15, 2019

Brands typically tie influencer events to a product launch or some important company milestone. Well, first check if your brand reputation has improved. If you see a trend of increase in positive mentions during your influencer campaign, this is a good indicator that it’s helping improve your brand reputation.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

FEBRUARY 22, 2009

The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward. Some of which will come from companies you haven’t heard of and some from the big guys.

Research 40

Research Social Media Nielsen Microsoft 40

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

JULY 22, 2014

Steve Goldner explores why many PR professionals and agencies struggle to get results with social media, despite the fact that “PR companies are very well suited for driving social marketing success because their entire success is based upon relationships (and) relationships are what drive social success.”

Press Release 217

Press Release Nielsen Blogger SEO 217

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# link] Top ?

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

NOVEMBER 20, 2013

In my role, I applauded forward-thinking companies that set up and staffed “command centers” so they could monitor and respond to comments they spotted about their brands. That’s because social media is best used as a conduit for information, sentiment, support and insight from anywhere within a company out to its customers?—?practically

Social Media 152

Social Media Sentiment Nielsen Reputation 152

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. Joseph | RepuMetrix Inc.

Social Media 157

Social Media Radian6 Strategy SM2 157

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Bill Hartzer

DECEMBER 14, 2009

But many have criticized Goldman Sachs CEO and spokesperson Lloyd Blankfein for statements published in the November 8 edition of the UK’s Sunday Times in which Blankfein claimed the company was “doing God’s work.” According to BusinessWeek, Domino’s had become “the latest company to learn how quickly a brand can be tainted in a Web 2.0

comScore 151

comScore Real Estate Banking Handbook 151

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Less than 30% of respondents in either group said their company maintains a blog.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Which sounded like Social CRM meets Systems Integration company to me. They don’t take a “credit card approach to monitoring”.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 147

Social CRM Twitter B2B CoTweet 147