The Executive Series: High Level Strategy, Value Propositions and Social


Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. However, I started getting interested in how and why some companies succeeded while the others did not.

The Digital Agency of the Future [Report]


Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). Companies Are Data-Rich and Insight-Poor [Report].

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For Companies: 10 Questions to ask yourself before entering social.


Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. like all other initiatives that are successful in a company is successful, it’s a team effort.

Get Executive Buy-In on Your Social Business Program


This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. One of those was, “from your perspective – what would you like us (a company) to focus on, in our work with you (the agency)”. Tweet.

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New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!


Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. 1 This comparison indicates that many companies think they are achieving goals, often without having defined goals or determining how they will be achieved.

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For Companies: 10 Questions to ask yourself before entering social.


Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. like all other initiatives that are successful in a company is successful, it’s a team effort.

Are You Transforming Your Business or Creating Creative Noise on Social Media? [Model]


Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Innovative – a new way to go about it for the company.

How to Kick-Start Your Content Marketing [Report]


In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing.

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. For example, if your company sells fruit, categorize your posts based on the type (i.e.

Executive Series: Listening on Social Media is about Insight Management and Analyzing Data


Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Listen to the right conversation, gather data, analyze the data and get insights of high value for your company.

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The Top 3 ‘Big Ones’ in Social Media 2011


It has become big enough to support the overall Google mission of being the strongest search company in the world. You can follow @klit_nielsen to get insights and thoughts on social media from his extensive work with large international companies.

The Shocking ROI of Influencer Marketing

Convince & Convert

But the ability to calculate true ROI – to assign actual dollars to those clicks and shares – has mostly been limited to e-commerce companies who can successfully close the attribution loop. The company has seen more than 1.2

Executive Series: Social Data Is An Important Key


Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. It is becoming clear that to be an innovative company today, the key is to leverage social data and to be able to use the data.

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23 Outstanding Social PR Guides

Webbiquity SMM

Authoritative blogs want to see that you have made connections to other important figures in the industry (or even in their specific company). As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies.

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Why Your CEO Should Be Active On Social Media [Study]


Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The study reveals that consumers and employees regard company leaders who engage on social media positively. . Tweet.

2012 Social Marketing & New Media Predictions [White Paper]


Our CEO Jonas Klit Nielsen, has also contributed his predictions as a consultant within social media to give his input on what to expect of 2012, where he talks about the expected growth of social media channels, role of social data and social mobile among other things.

Third Year of Bees Awards


Many companies have misunderstood how to handle and use social media to their advantage and I think it’s great that more people can be inspired with great work that has been done within the field.

Memolane’s Success at SXSW


A new Danish start-up company called Memolane did very well at SXSW. I met the two founders, Nikolaj Hald Nielsen and Eric Lagier at the Hilton here in Austin on a warm and very busy day to see how things were going, since Mindjumpers wrote about their platform a few weeks ago. Tweet.

The Tune-Up Of TV

Twist Image

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. Three-quarters of the estimated five million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. media company. nielsen.

When TV Becomes An Accessory To YouTube

Twist Image

And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. nielsen. Everyone is talking about video. Have you noticed how on Facebook , some videos in your newsfeed start on their own now? You don''t have to click on them. They just start.

New Platforms + Meager Results = Same Old Song And Dance

Twist Image

Media companies are frustrated that Facebook restricts the number and type of ads in Instant Articles, making it harder for them to make as much money as they can selling ads on their own websites, where they can better target readers. Some publishers have also started to put less emphasis on Facebook Live, in which media companies create live video that's hosted on the social media platform. media company. nielsen. nielsen ratings.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)


From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer.

The Social Marketing Roadmap [Infographic]


The infographic called The Social Marketing Roadmap is compiled by Awareness Inc , one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities.

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. So, out of 13 companies ever featured in a Forrester Wave in this space, four are specialist firms that are still independent. Companies

Do You Fear Internet Marketing & Social Media

The Social Media Incubator

That fear could be keeping your company from using one of the best marketing tools out there; the internet. If you don’t have time to do it, consider working with a company that can do it for you.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000).

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Coming to your Twitter feed: 15 new types of ads – Twitter is debuting 15 new types of ad products, including ‘app install’ ads, which have proven successful for Facebook; the ads are designed to appeal to e-commerce companies and mobile-game developers (WSJ, re/code ).

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Data science and digital media are transforming the way companies tell stories and how they can measure success. Dan Beltramo is the CEO of AirPR, a data science company for communications and PR. Guest Post by Dan Beltramo.

What Pinterest’s E-Commerce Push Means for Brands


In fact, the company’s co-founder and CEO is adamant that Pinterest is not a social network , but in fact “a catalog of ideas.” According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Most companies are blind to the massive PR resource that is their workforce. Source: Nielsen Global Trust in Advertising Survey. You may want to run a pilot with a few employees before implementing the program company wide. Guest Post by Jessica Davis.

Study: Hispanic Consumers 21% More Likely to Use Social Media for Customer Service

Bill Hartzer

Also as a result of this same study, they found that over 57% of active Hispanic social media users have asked a question or voiced a complaint/issue to a brand or company using social media (e.g.

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5 Ways to Get More Instagram Followers

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

What Does 2013 Hold for Social Media?


As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers.

Why Twitter Killed the Twitter Share Button

Convince & Convert

Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay. If they own all the data, every developer and enterprise company that wants full-scale access now has to buy it from Twitter directly.

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Social Media Facts for Business Owners

The Social Media Incubator

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ Social media accounts for 25% of all time spent online - over 35 minutes per hour – Nielsen.

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Nielsen reported that in January, U.S. Many companies are allowing consumers to browse and purchase directly from their Fan-page (ex: 1800-Flowers). Unless there is a drastic shift in the marketing mindset and companies react quickly there will be many missed opportunities.

Embrace The Shift Away From Stuff - Strategy Magazine Column

Twist Image

Perhaps the best question marketers can ask themselves when facing a future free of stuff is this: If you had to quit your current company and build a startup in the same vertical, how would you build it? nielsen. Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed.

Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy


Companies like Amazon were at the forefront of understanding the value of the customer experience and humanizing technology. Join us for this free ICF webinar! Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy. Event Date: June 25, 2014 at 2:00 PM ET.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Want to know how 11 million Australians will vote?

3 Really Difficult Ways to Create Great Customer Experience

Convince & Convert

” Customer experience is how your company makes its customers feel. Discover Financial Services (makers of the Discover Card) routinely do this, and many other companies do the same. 47% of Americans trust advertising, according to Nielsen. Image via