Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Mindjumpers

JANUARY 4, 2012

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Social Media 228

Social Media Nielsen Campaign Strategy 228

Mindjumpers

NOVEMBER 16, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Strategy 239

Strategy Nielsen Loyalty Cost 239

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Dan Beltramo is the CEO of AirPR, a data science company for communications and PR. Enter the era of Growth PR. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

NOVEMBER 8, 2011

This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Organization. ·

Buy 172

Buy Nielsen ROI Organization 172

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Next, list out the main customer touchpoints that exist for your company. Take a look at this simplified current state customer journey map from Nielsen-Norman. What is customer journey mapping?

Examples 103

Examples Template Templates How To 103

Harp Interactive

APRIL 27, 2010

Nielsen reported that in January, U.S. Many companies are allowing consumers to browse and purchase directly from their Fan-page (ex: 1800-Flowers). Unless there is a drastic shift in the marketing mindset and companies react quickly there will be many missed opportunities. FB is planning on making its core apps (email etc.)

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. For example, if your company sells fruit, categorize your posts based on the type (i.e. Established marketing platforms like TV, print, email, and digital have a standard way of measuring success.

Nielsen 120

Nielsen Content Comparison CPM 120

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. Three-quarters of the estimated five million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway. " Nielsen is evolving its definition of TV.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Mindjumpers

SEPTEMBER 12, 2012

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Businesses need to transform themselves into publishers and develop the processes, technology and employees to deliver highly relevant content at scale in order to obtain success.

Report 242

Report Content Nielsen How To 242

Mindjumpers

NOVEMBER 30, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 239

Data Social Media CSR Nielsen 239

Ignite Social Media

JULY 15, 2021

Snap’s partnerships with Oracle and Nielsen provide access to an expansive data marketplace to help you create a specific campaign for a specific audience. When advertising on Snapchat, you can create custom audiences based on third-party data. You’ll also be able to optimize for specific conversion events and re-target audiences.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 182

Data Nielsen Buy Loyalty 182

Social Media Strategies Summit

JUNE 8, 2023

RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years. Instead, the ad prompted viewers to “learn more” about RXBAR’s products by visiting the company’s website. First, they voluntarily recalled 12 flavors of RXBARs due to the possible presence of an undeclared peanut allergen.

Brands 130

Brands Facebook Influencer Campaign 130

The Social Media Incubator

JUNE 22, 2011

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ Social media accounts for 25% of all time spent online - over 35 minutes per hour – Nielsen.

Social Media 191

Social Media Nielsen Study Activities 191

Mindjumpers

JULY 16, 2010

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. No doubt Facebook is one of the most important platforms for all companies to decide upon using or not.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Convince & Convert

APRIL 19, 2016

But the ability to calculate true ROI – to assign actual dollars to those clicks and shares – has mostly been limited to e-commerce companies who can successfully close the attribution loop. The company has seen more than 1.2 Not anymore. Influencer Marketing ROI Blows Online Advertising Out of the Water.

ROI 60

ROI Influencer Nielsen Marketing 60

Convince & Convert

SEPTEMBER 11, 2011

“How dare a company try to put a number on influence!&# While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? they shout. An impossibility!

Klout 159

Klout Nielsen Influencer Social CRM 159

Bill Hartzer

JANUARY 27, 2013

Also as a result of this same study, they found that over 57% of active Hispanic social media users have asked a question or voiced a complaint/issue to a brand or company using social media (e.g. NM Incite is a leading social media consumer insights provider and joint venture between Nielsen and McKinsey.

Study 122

Study Social Media Nielsen Issues 122

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Twist Image

SEPTEMBER 11, 2014

And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. " YouTube Revenue To Hit $1.13

YouTube 80

YouTube Nielsen Mobile Advertising 80

Social Media Marketing

AUGUST 8, 2013

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. Facebook has its first CMO : Gary Briggs, formerly of Google''s Motorola Mobility group, has joined the company. A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI.

Social Media 167

Social Media Nielsen Press Release News 167

Direct Marketing Observations

JULY 2, 2010

If I’m a disgruntled customer, or just someone that is trying to get something resolved with a company I’m doing business with, chances are I’m going to go the traditional route; Phone, email, live chat, trouble ticket, phone again.It’s what I know-it’s how I am conditioned. What if I’m getting nowhere?

Social Media 159

Social Media Nielsen Company Issues 159

Mindjumpers

NOVEMBER 16, 2012

In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before.

Report 216

Report Content Marketing Nielsen 216

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) Almost 60% of people admitted to using Instagram for discovering new products, whereas, 75% visited a brand’s website after seeing their post on the photo/video-sharing platform.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen.

Report 274

Report Brands Facebook Nielsen 274

Likeable

MARCH 12, 2019

According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users. And according to a Nielsen study, 98 percent of Pinners go out and try the ideas they find on Pinterest—surpassing the 71 percent average across all social media platforms.

Brands 81

Brands Nielsen Compete Retail 81

Twist Image

JANUARY 26, 2017

Media companies are frustrated that Facebook restricts the number and type of ads in Instant Articles, making it harder for them to make as much money as they can selling ads on their own websites, where they can better target readers. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ).

Platform 40

Platform Nielsen Publishing Advertising 40

The Realtime Report

MARCH 7, 2017

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. If you aren’t the best wordsmith or simply don’t have time to produce high quality content while running a business, it may be time to interview a few digital marketing companies.

Content 121

Content Patterns Nielsen Mobile 121

Sprout Social

AUGUST 25, 2022

Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. The Mom Project’s Maternityship® program provides companies with coverage for resource gaps created by parental leave. If your team opts to work with freelancers, we recommend starting with smaller tasks.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. And how totally outdated, outmoded and antique they seem compared to Big Data of social media.

Research 107

Research Nielsen Sentiment Facebook 107

Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Kik also allows users to engage with companies through opportunities to earn Kin in exchange for taking a brand’s desired action.

Platform 272

Platform Social Media Influencer Trends 272

Mindjumpers

AUGUST 5, 2010

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. This is understandable.

CSR 249

CSR Meeting Social Media Energy 249

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. Source: Nielsen Global Trust in Advertising Survey. You may want to run a pilot with a few employees before implementing the program company wide. Also, did you know that recommendations from social connections are the most trusted on the internet?

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. In 2012, I wrote about a supply-chain management software company called Kinaxis. Here are seven ways to add humor and get results.

Conversation 167

Conversation B2B Marketing GPS 167