Convince & Convert

NOVEMBER 17, 2015

Reputation? 47% of Americans trust advertising, according to Nielsen. Image via BigStockPhoto.com. How do you make purchase decisions today? Availability? Before long, it will be Customer Experience. According to Walker, by 2020 customer experience will be more important than even price for B2B buyers.

Nielsen 60

Nielsen Authentication Price B2B 60

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. Screen for online reputation. So how do you engage with the right influencers as opposed to the wrong ones? Do background research.

Influencer 60

Influencer Brands Marketing Authentication 60

Oktopost

APRIL 22, 2019

Nielsen Visual IQ. It offers a wide array of features, high level support, fraud detection tools, and a reputation for outstanding accuracy. Visual IQ offers holistic measurement solutions intended to help businesses maximize the efficacy of their marketing efforts. We have had many other software vendors and none come close.”.

Software 101

Software Marketing Analytics B2B 101

Proactive Report

OCTOBER 26, 2011

There are many choices for news online – according to Nielsen ratings the top ten online news websites are: Yahoo! A ‘good reputation’ for having quality content on this subject. How do search engines gauge this concept of reputation online? Where should you aim to have your release indexed? NYTimes.com. Google News.

News 56

News Press Release Yahoo Nielsen 56

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Reputation plays such a key role in buyer decisions. The best way to find your social media influencers is by thinking about whose voice you trust.

Influencer 111

Influencer Social Media How To SEO 111

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Technology: Software, Internet. • Diane Davidson – Sr.

List 155

List Twitter Brands Microsoft 155

Razor Social

MAY 15, 2019

Funnel Stage Measurement Awareness Impressions – positive mentions of your product/service Engagement – likes, shares, comments Increase in website traffic Increase in the number of online conversations about the brand Increase in the number of fans/followers Consideration Improved brand reputation (e.g.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

FEBRUARY 22, 2009

The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward. Then we will have a panel of scientists (anthropology, behavioral economics, cognitive science) advise us.

Research 40

Research Social Media Nielsen Microsoft 40

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

JULY 22, 2014

Guides to Influencer and Blogger Outreach. Building a brand newsroom gives the business control over its messaging and content — and the ability to create and distribute content quickly”), how it should be staffed, common pitfalls to avoid, and more. The Social Newsroom – How To Make It Happen by MindJumpers.

Press Release 217

Press Release Nielsen Blogger SEO 217

Convince & Convert

NOVEMBER 20, 2013

Consider: When Nielsen asked consumers which form of advertising they trust, 84 percent said they trust recommendations from people they know, and 68 percent said they believed opinions posted online. Forget about hammering customers with corporate messages and ads. People would behave differently. And that’s why I founded Addvocate.

Social Media 150

Social Media Sentiment Nielsen Reputation 150

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? We examined what an operator really needed to manage their online reputation, simplified it and make it work, just for one industry. Joseph | RepuMetrix Inc.

Social Media 155

Social Media Radian6 Strategy SM2 155

Bill Hartzer

DECEMBER 14, 2009

In what Nielsen Online’s Joshua Hammond termed “a true ‘David vs. Goliath’ moment,” Carroll vowed that he would write and record songs about the experience – complete with music videos – and publish them online. Disconnect. Subscribe to the comments for this post? Share this on del.icio.us. Post this on Diigo. Post on Google Buzz.

comScore 151

comScore Real Estate Banking Handbook 151

Convince & Convert

APRIL 6, 2010

Sharing this with my readers, very well laid out! link] Top ?

Brands 143

Brands Content Social Media Consultant 143

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. On the flip side, this knowledge will also benefit the company and help protect its reputation. Building Trust. Run a Pilot.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

FEBRUARY 7, 2011

Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. However, only about one out of five marketers in a recent MarketingSherpa survey said that PPC was helpful in generating offline sales, and even fewer believe it improves product reputation. And much more. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Buzz Marketing for Technology

FEBRUARY 9, 2011

NMincite – This is the artist formerly known as BuzzMetrics, which is owned by Nielsen who is now in partnership with McKinsey. So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

APRIL 22, 2010

– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. [link] A must read for marketing executives. link] Jennifer Nausin Will use this in conversation today! Thanks @jaybaer! | Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 20, 2010

link] Mark Nielsen Is Twitter for Business Even Worth the Trouble? To answer your question directly, for me it is Scott. But, I'm thinking hard about buying a Ford, and that's 65% Scott, 15% the fact that they are not going out of business, and 20% the actual vehicle.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Later

APRIL 14, 2019

And with a reputation of being ‘the place to be seen’ as the festival season kicks off, Coachella ticket holders are more than happy to share their experience online — at the time of publishing this post, there are 4.4 million posts on Instagram tagged with #coachella. Coachella Trends #5: Brands Collaborate to Host Stellar Events.

Trends 58

Trends Instagram Collaboration Hosting 58