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Establishing and protecting your brand’s reputation online

Sprout Social

Now you have to maintain the momentum and manage your brand reputation. According to Nielsen Media, as of 2022 there are over half a million brands globally. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance.

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Best Social Media Monitoring Tools

Bill Hartzer

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152
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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Most companies are blind to the massive PR resource that is their workforce. Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. Source: Nielsen Global Trust in Advertising Survey. How does it figure in PR? Document your plan.

Nielsen 100
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155
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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. When executed incorrectly, however, certain mistakes can prevent your company from maximizing the potential of this strategy.

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Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward. Some of which will come from companies you haven’t heard of and some from the big guys.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.