Social Media Strategies Summit

APRIL 21, 2023

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong).

Conversation 130

Conversation Brands Authentication Trends 130

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Eventful 100

Eventful UGC Marketing B2B 100

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Pinterest for Content Marketing.

Engagement 138

Engagement Retail Case Study How To 138

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. Respond to comments in real time.

Engagement 156

Engagement Social Media How To Hubspot 156

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

agora pulse

JUNE 4, 2020

Prospective students are just as likely to check out a university’s social media channels as its website and marketing materials. Some important questions to ask: Does the university’s social media channels give prospective students an idea of what life will be like at the university?

Social Media 112

Social Media Committee How To Guidelines 112

Oktopost

FEBRUARY 19, 2019

Military service was optional, Athenian culture was based on its rich philosophy, arts, literature, architecture and sports. What does this have to do with marketing automation software? Both companies have different strategic paradigms. Marketo: which is the marketing automation platform to rule them all? contacts: $895.

Hubspot 110

Hubspot API Metadata B2B 110

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. Eighty marketers came together to network and share insights about the evolution of people’s expectations for today’s brand/consumer relationships.

Sports 107

Sports Communities Sentiment Team 107

Buzzlogix

OCTOBER 5, 2017

This month, we are excited to announce the addition of BuzzRespond Technology to the Buzzlogix social media management and monitoring tool. We are continuously updating our features to help save social media specialists time and keep social media management stress-free.

Features 49

Features Social Media Management Sports Notification 49

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Hootsuite

OCTOBER 8, 2019

Free #unswoweek Night Markets film screening tonight @ 7pm. Innovation Snapshot: #UBC spinoff company recovers polluting nutrients from wastewater, turning them into fertilizer [link] pic.twitter.com/100iC9dDqf. However, a social media policy goes deeper on how you should treat things like: Legal and compliance issues.

Education 111

Education Social Media Tips Policies 111

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. And with infinite ways to use them, they always feel fresh.

Instagram 126

Instagram Engagement Brands Avatar 126

Diva Marketing Blog

JULY 28, 2014

The Waffle House , an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House''s followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . not really.

Social Media 87

Social Media Hashtag Committee Sports 87

Buffer Social

SEPTEMBER 28, 2016

There are so many of these voices in the marketing space that have been influential for me and the team! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! 3 Paid Social Media Marketing podcasts.

Skills 40

Skills Social Media Hosting Marketing 40

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. With a growing user base and consistent trends brands can capitalize on, this app is already a hot topic for marketing in a variety of industries.

Campaign 52

Campaign UGC Hashtag Influencer 52

Buffer Social

DECEMBER 4, 2016

In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Sprout Social

SEPTEMBER 30, 2021

Social commerce is on the rise too, with 63% buying from social in the last year. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. In fact, if you’re a local or small business, you can no longer afford to avoid social media. What results are you hoping to achieve?

Small Business 132

Small Business Social Media Strategy Hashtag 132

agora pulse

JUNE 20, 2018

What is your favorite hobby, type of sport, sports team? ” Not everyone will have a favorite sports team (me for example). Some companies use this in the product development phase to decide which products to invest in making in the first place. Date oriented. Activity related. The list goes on.

Types 98

Types Questions Instagram Sports 98

Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. They’re a creative way to express yourself, show off your products, drive traffic, or market your business! . You can think of them as a movie trailer for your Instagram feed.

Instagram 75

Instagram How To Curation Fashion 75

Buffer Social

JANUARY 23, 2017

Head of Content Marketing at First Round, Camille Ricketts , and editor, Shaun Young , share their specific content creation and promotion strategies in this episode of The Science of Social Media. Camille and Shaun also share insights into: Utilizing your greatest content marketing and social media assets.

Review 40

Review Social Media Content How To 40

Diva Marketing Blog

JULY 28, 2014

The Waffle House , an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House's followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . not really.

Social Media 40

Social Media Hashtag Committee Sports 40

Later

JULY 10, 2019

Plus, according to Later’s social media manager, Melanie Brittner , these posts can often outperform high-quality photography! Unfortunately, this is also what made IGTV difficult to use for creators and social media managers. This isn’t to say that curated feeds are no longer “in.”

Trends 85

Trends Instagram Feed Feedly 85

Oktopost

APRIL 15, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Employee advocacy is a strategy that every company should deploy. They delved into how their content and social media teams work together for success and how marketing processes work at Similarweb.

Engagement 96

Engagement Strategy B2B Social Media Management 96

Sprout Social

NOVEMBER 4, 2016

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.

Geotagging 40

Geotagging Instagram Twitter Hashtag 40

Laurel Papworth

AUGUST 28, 2011

My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Staff should be backed on social media and the Community is NOT always right! Social networks are about people coming together around a shared purpose AND a shared Value system.

Twitter 102

Twitter System Airlines Social Networking 102

Social Media Strategery

AUGUST 8, 2010

We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

agora pulse

MARCH 5, 2019

At Contentworks Agency , we dedicate our Instagram feed to “behind-the-scenes” footage capturing the real and funny moments of working in digital marketing. There’s a huge market for humor. ). The company has a team-centric Instagram account that makes the company appear open, caring, and honest. How to Ace an AMA Post.

Social Media Management 119

Social Media Management Instagram Social Media Content 119

Hootsuite

NOVEMBER 3, 2022

Read on to find out how to effectively market to this unique demographic with ever growing buying power. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Marketing to Gen Z vs. Millennials. Put values first.

Airlines 109

Airlines Marketing How To Influencer 109

Sprout Social

JUNE 7, 2016

According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. The Events tab is a great resource for social media managers and content creators. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres.

Metrics 40

Metrics Twitter Comparison Report 40

Later

JULY 24, 2019

This is big news for creators and social media managers alike. Vertical videos work great for creators who want to be up-close and personal with their audience; but landscape also has its strengths, especially when it comes to formats like dance and sports which are high motion and often feature a handful of people in frame.”.

Platform 79

Platform Video Instagram Press Release 79

agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. You’ll be able to drop terms like a pro.). Business objective.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Sprout Social

JUNE 22, 2020

If you answered yes to any of the above, then you might be in the market for another Twitter account. This is The Huddle, a series that brings faces in sport and culture together through conversation every week. Adidas created accounts for each of the sports that they participate in. Choose your social media management software.

Twitter 115

Twitter How To Sports Team 115

Sprout Social

OCTOBER 19, 2016

In this post, we’re going to detail everything you need to know about running a social media contest like setting goals, choosing the right platform, how to promote it and everything in between. Why Create Social Media Contests? Here are some of the top benefits of social media contests.

Social Media 40

Social Media How To Directory UGC 40

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. This gave us multiple perspectives on the social trends that matter most in the year ahead.

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. When searching for your company’s missing piece, an informed decision is the best decision. 3 things you need to know before choosing enterprise social media management software.

Organization 78

Organization Social Media Tools Hubspot 78