Sprout Social

OCTOBER 18, 2018

Unfortunately, in a world where everyone is connected, one poorly timed, or poorly worded message could destroy your brand reputation. Giving your staff free reign over their social media presence puts your entire company at risk. What is a company social media policy? PR management.

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Policies Social Media Guidelines Privacy 111

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. The most important tactic: do not ignore negative comments.

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Eventful Social Media How To Sports 115

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. This can help boost brand reputation and make recruitment easier. Employee advocacy can take many forms, but the most common and effective channel is social media. An employee advocacy program provides guidelines, resources, and rewards.

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Social Media Guidelines HootSuite How To 111

Keyhole.co

OCTOBER 20, 2023

Earlier, this blue badge was reserved for celebrities, public figures, or global companies. Consider investing in a social media management tool that offers posting and scheduling. Working with a reputed name in your niche will add credibility to your Instagram presence. However, it’s not the case anymore.

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Instagram Badge Authentication How To 59

Keyhole.co

OCTOBER 16, 2023

After all, not every company that works in social media is an agency, per se. Agencies are defined by two basic activities: They provide their corporate clients with a high volume of content that can be published to social media, and they offer a big-picture strategy to guide that content development.

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Social Media Marketing How To Cost 52

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation?

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Reputation Strategy Brands HootSuite 106

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

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Analysis Data Sentiment Metrics 69

Sprout Social

MARCH 19, 2020

A brand’s reputation oftentimes stems from the reputation of its social media, so a sparse profile doesn’t inspire a lot of confidence. Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. .

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Social Media Strategy Case Study RFP 112

Lucy Hall

SEPTEMBER 29, 2016

Honesty and a timely response are crucial when dealing with negative comments on social media. It’s easy to suffer from ‘brand bias’ and try to defend your company by covering it up or appropriating blame elsewhere. The role of professional social media management agencies.

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Social Media Content Social Media Management Guidelines 60

Hootsuite

MAY 13, 2020

They’re made almost entirely from recycled materials, and even better, the company has partnered up with @sea.trees. Companies can face backlash for partnering with people who have problematic values, and questionable influencer decisions can jeopardize brand reputations. Stricter guidelines for advertisers are coming.

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Influencer Trends Marketing Guidelines 145

Hootsuite

FEBRUARY 3, 2020

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules. Reason number one? Want to learn more?

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Guidelines Social Media Policies How To 143

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

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Social Media Management Skills Social Media Banking 155

Webbiquity SMM

APRIL 12, 2022

The dynamics of a social media crisis are similar to social proof. On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. That will help protect your brand image and preserve your corporate reputation.

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Social Media Policies How To Guidelines 189

Sprout Social

JUNE 27, 2016

Every company’s worst nightmare is experiencing a social media fail. In some cases, companies never recover from their setbacks. This article isn’t about the biggest social media fails of 2016. Social media fails can happen in an instant if no one is paying attention.

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Social Media How To Policies Hashtag 64

Hootsuite

MAY 1, 2023

Keep reading to find out how to build a strategy that will help protect your brand, improve your social results, and make life easier for your overworked social team. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 104

Social Media Guidelines HootSuite Policies 104

Buffer Social

JULY 28, 2016

Sometimes, when talking to different people about social media jobs, it can feel a little like the “What People Think I Do/What I Really Do” meme: These general guidelines can help. 3 Guidelines for Talking to Anyone About Social Media. Help your CTO evangelize on social media for your company.

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Social Media Marketing Team Guidelines 76

Oktopost

FEBRUARY 1, 2024

Brand marketing solutions can help you develop brand consistency by providing an easily accessible centralized hub for all brand assets and guidelines. They may also offer automated management of activities, such as email and social media post scheduling, which can be a time savior for busy marketing teams.

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Brands Hubspot Marketing B2B 62

Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media. Why create a social media policy for banking employees?

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Banking Policies Template Templates 95

Hootsuite

MAY 31, 2023

That’s because social media threats don’t just impact your brand’s social accounts. They can even threaten the safety of your company and customers. To protect your brand while maintaining your audience’s trust, you need to raise social media security awareness.

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Social Media Policies Guidelines Reputation 75

Later

MAY 13, 2020

They’re a strong asset for audience engagement and building brand reputation on the app — mainly because they get prime real estate in your TikTok feed (a small “skip ad” button appear in the top right corner of the otherwise unrecognizable ad format!). Plus, there’s the option to take your challenge to the next level with TikTok ads.

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Campaign Hashtag Brands Trends 95

Sprout Social

APRIL 3, 2020

Social media security risks for businesses and organizations can’t be taken lightly. A brand’s online presence is deeply connected to its reputation—a breach can damage customers’ confidence and put company information at risk. Cybersecurity threats are constantly evolving, forcing companies to evaluate and adjust.

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Hootsuite

JUNE 21, 2023

Before working with an influencer, review their existing social content. Check for anything that violates compliance requirements or creates reputational risk. If they’re not willing to work with you to follow FINRA guidelines, they are not a good fit for your business. Put supervisory procedures in place.

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Social Media Guidelines Tips HootSuite 100

Sprout Social

OCTOBER 19, 2016

In this post, we’re going to detail everything you need to know about running a social media contest like setting goals, choosing the right platform, how to promote it and everything in between. Why Create Social Media Contests? Increase Social Engagement. Submit to Contest Directories.

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Social Media How To Directory UGC 40

Hootsuite

JANUARY 10, 2024

With the right software, companies with minimal resources can compete with the big boys. AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. It serves as a brand watchdog, ensuring content aligns with brand guidelines.

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Tools HootSuite Price Marketing 99

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Reply kga February 4, 2010 at 1:29 pm The social media infection spreads very quickly and reached also our region.

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Oktopost

FEBRUARY 1, 2023

With 75% of B2B buyers using social media to make purchase decisions, it has become an essential tool for every business. This post will examine social media compliance for B2B finance, key regulations, and compliance challenges. Then, we will provide seven steps to establish social media compliance for B2B finance.

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B2B Social Media Privacy Policies 62

Sprout Social

JULY 17, 2023

They lack an organizational framework that connects social efforts to their wider company goals. A social media center of excellence model can unlock the full power of social—including increasing brand awareness, supporting recruitment efforts, refining product development and driving revenue growth. “If

Social Media 79

Social Media Collaboration Team Metrics 79

Sprout Social

OCTOBER 5, 2021

Reputation management. Reputation is everything for universities and colleges. My role is to look after the university’s brand and reputation on social media,” says Hannah Keep, Head of Social Media at Cranfield University. “We Positioning social media as a customer service tool.

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Education Social Media Communities Reputation 123

Mindjumpers

SEPTEMBER 6, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client.

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client.

Policies 230

Policies Social Media Guidelines Privacy 230

Hootsuite

JULY 17, 2023

Since you already juggle so many roles and tasks in one day, your social media tools need to be multifunctional and help make content creation easy and fast. Or, let’s say you’re a freelance social media manager who works with multiple clients. Plus, the NetBase Quid app can be integrated with Hootsuite Streams.

Social Media 70

Social Media Tools HootSuite Price 70

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. Use social listening tools. So here goes. Basics of Lead Generation.

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How To Hashtag LinkedIn Newsletter 174

Mindjumpers

JANUARY 25, 2013

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? That is one of the greatest opportunities of social media – marketers can obtain “first hand” information if customers are talking about the brand in an either positive or negative way.

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ROI Metrics Crowdsourcing Sentiment 245

agora pulse

OCTOBER 27, 2020

Events that had virtual back-ups were also able to quickly pivot during lockdown periods with software company Salesforce shifting all their events online. Microsoft’s Build developer event also followed suit, with digitally-savvy companies working hard to maintain their revenue. Eagerly anticipated events have gone digital.

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Eventful How To Conference Hosting 153

Hootsuite

MARCH 27, 2020

Make sure your social media policy includes the following: An up-to-date emergency contact list: not just your social media team, but legal advisors and executive decision-makers, too. Guidance on accessing social account credentials (i.e., Guidelines for identifying the scope of the crisis (i.e.,

Social Media 145

Social Media How To Policies Team 145

Hootsuite

AUGUST 1, 2019

The American Federal Trade Commission’s guidelines require your disclosure to be obvious and easy to understand. Also, the term ‘affiliate marketing’ has a bad reputation. Clickbank , Rakuten , and CJ Affiliates are also reputable affiliate networks to consider. Step 4: Post transparently. View this post on Instagram.

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Instagram Strategy Affiliate marketing How To 111