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Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.

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Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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New York Times Plans to Implement Permanent Redirects on IHT.com urls

Adam Sherk

But there is usually more to the story, and for a number of reasons companies aren’t always at liberty to share all the information. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. This situation also illustrates a key component of managing enterprise SEO initiatives.

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Newsweek on Tumblr: Good Effort, Needs More Engagement

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly I like it. Fox News Not so Much.

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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and inbound links to a particular piece of content across multiple URLs. Appending tracking codes to URLs (e.g. ?xid=rss Syndication. xid=rss or ?cid=top-stories)

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Publishers: Solve Tracking Code, Duplicate Content Issues with the.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. Do you recommend inserting the canonical URL tag on every page of a site, or only those that exhibit tracking codes?

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Make the Most of Your Retweet Buttons

Adam Sherk

When users click a retweet button, they expect to see something along the lines of: RT @[brand] [headline] [URL] That exact format does not need to be followed, but you want to minimize the work that users need to do before sending out the tweet. Related posts: Google News Wants Title Tags to Match Headlines? Thanks for sharing.