Social Media Strategery

MAY 12, 2010

Image courtesy of Flickr user remography When I first started my foray into Social Media there were two kinds of people—those who proselytized Web 2.0 Turns out, Web 2.0 Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 The Whole. :

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Justin Levy

OCTOBER 11, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Chasing the Human Web Written on October 11, 2009 by Justin Levy in chrisbrogan , community , guest post , human web , social media , web 2.0 Our company has not even reached it’s first birthday, dammit.

Web 2.0 113

Web 2.0 Project NGO Repository 113

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Note how I bolded a specific term: web hosting. The issue at hand is not the fact that the company was virtually unknown.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. It’s rubbish traffic.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. It doesn’t end there, though.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales).

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Building relationships takes time, energy and effort. Most business owners want quick success.

Brands 236

Brands Handbook MySpace Construction 236

Social Media Strategery

JANUARY 26, 2009

I took every opportunity I could to get my name out there associated with social media, Web 2.0, Now, anytime anyone in my company searches the terms “social media&# or “Web 2.0″ ’ My interest (more like love affair) in SM and Web 2.0 After attending a Web 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

MAY 6, 2010

&# Granted, the discussion doesn’t usually devolve to that level (but imagine how much more fun meetings would be if they did), but I’ve spoken to a number of people in the Gov 2.0 Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 htttp://www.scarf8.net

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Social Media Network Marketing

MAY 30, 2010

Sunday, May 30, 2010 The Social Media Challenge Many companies think of the internet like television: consumers are expected to sit patiently and absorb the branded message, and then act accordingly. Now, with the rise of a combination of technologies called Web 2.0, What People Have To Say About Pervara - Social Med.

Social Media 62

Social Media Reputation Widget Disqus 62

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Social Media Strategery

OCTOBER 6, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 I’ve got the Web 2.0 I’ve got the Web 2.0 is, But They Do Need to Experience It Six Villains of Gov 2.0

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. They prefer static Web sites that people must visit.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

NOVEMBER 13, 2009

DO be ready to walk me through the steps you might take if I told you that I the CEO of a company and I wanted to start a blog. Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0” Just be you and be authentic.

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Moreover, whatever your brand is, it is very likely that there is chatter going on about it.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Social Media Strategery

MAY 26, 2010

Barcode Software Gov 2.0 Expo will be the gathering place for government related IT professionals looking to make their purchasing decisions on the best Web 2.0 Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0”

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Social Media Strategery

OCTOBER 8, 2009

So, in your mind, the stock exchanges should be eliminated because every company should be public? So, in your mind, the stock exchanges should be eliminated because every company should be public? As evidence, I commend Steve Radick, who did just that when he recently posted about the crossings between government 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Tagged as: media snackers , social media , web 2.0 { 6 trackbacks } Media, Mm Mm Good! I guess I shouldn’t be surprised though, misery loves company right? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca My friends, do you respect media snackers?

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

FEBRUARY 1, 2009

The executive has to realize that to effectively use social media, you can’t designate somebody or some group as “the Web 2.0 Imagine what their fears will be and address those, but most importantly show how the company’s (or in my case, the association’s) work can be enhanced by that new tool/platform/effort.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

The Way of the Web

SEPTEMBER 6, 2010

It’s a generation which contains a large proportion of people who grew up alongside gaming, and are now reaching the stages of their lives and careers where they’re adapting those values and outlooks to their business, much as the elements of Web 2.0, blog comments powered by Disqus Blog Partners:

Web 2.0 50

Web 2.0 Wikipedia Blogroll Disqus 50

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Social Media Strategery

JANUARY 27, 2010

Maybe Coach Wristlet is the style, quality of stitching, or the softness of the leather that the company is renown for. Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0” Facebook firewall gov20 government government 2.0

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

JANUARY 10, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Image Courtesy of Flickr user Ack Ook* buy-in , leadership , scary , social media , web 2.0 Miscellaneous Personal Prof.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

MAY 19, 2010

I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0”

Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca I started a blog about my schwag addiction (okay, this was just a fun tidbit I couldn’t pass up!)

Meme 100

Meme Blogger StumbleUpon MySpace 100

Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&# The Whole. :

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0”

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117