Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Media snackers simply download them from the web and carry their whole music collection with them. Previously, to have a mobile phone, you needed a large bank account.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. It’s why she is now famous.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JUNE 18, 2008

Brightkite: Email and SMS – mobile web is definitely the wave of the future. Making sure your site is not only accessible on mobile phones but can interact with them is extremely important. Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite.

Microblogging 102

Microblogging API MySpace Yahoo 102

Social Media Strategery

OCTOBER 19, 2008

Start by understanding what social media/new media/Web 2.0 Maybe it falls into the “integrate&# step, but I think it’s pretty critical to establish the reasons why you want the company to embark on specific social media paths (i.e. why a blog might be more effective than facebook for some companies).

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). That person would ideally knows all the ins and outs of these systems and their various differences.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Tim is the author of The Four Hour Workweek , a bestseller about the mobile lifestyle. Personally I am much more likely to further investigate a product/company/service that was brought to my attention indirectly than say, on a billboard or full-page magazine ad.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Quite frankly, I don’t think there’s really a good person running the company. A good company leader would actually recognize that a social news network implies that there are participants involved and that the users are the most important part of the service. Duymadim.com: Bunudam? Ara Bilgisayar Bilim Donan?m

Digg 104

Digg Buy StumbleUpon Social News 104

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How to Get New Web Sites to Rank Quickly : Aaron Wall discusses some strategies to get high rankings with a brand new site — and we know those are sites that often need to take time to build trust. Is your company on the list?

SEO 162

SEO Social Media Marketing Reputation 162