Social Media Strategery

FEBRUARY 18, 2010

Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0 Open Government/Government 2.0 is about more than wikis, open data , Twitter , Web 2.0, I’m one of the leads for our social media/Government 2.0 groceries, walmart, banks) etc.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

MAY 12, 2010

Image courtesy of Flickr user remography When I first started my foray into Social Media there were two kinds of people—those who proselytized Web 2.0 Turns out, Web 2.0 Unsurprisingly, their conversations started out with questions about how to create a user name and click through each site. The Whole. :

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I just wish we could cookie users on Facebook and Twitter so I could track their conversions… maybe one day!

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media is all about how effectively you build conversation and become part of an ongoing conversation. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Trust builds with strong relationship. That is not realistic.

Brands 236

Brands Handbook MySpace Construction 236

Social Media Network Marketing

MAY 30, 2010

Sunday, May 30, 2010 The Social Media Challenge Many companies think of the internet like television: consumers are expected to sit patiently and absorb the branded message, and then act accordingly. Now, with the rise of a combination of technologies called Web 2.0, What People Have To Say About Pervara - Social Med.

Social Media 62

Social Media Reputation Widget Disqus 62

Social Media Strategery

MAY 6, 2010

&# Granted, the discussion doesn’t usually devolve to that level (but imagine how much more fun meetings would be if they did), but I’ve spoken to a number of people in the Gov 2.0 ’&# So, are government agencies getting what they want out of the conversations? Facebook firewall gov20 government government 2.0

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Social Media Strategery

OCTOBER 6, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 JE I hope this post was in direct relation to our conversation on friday, punk. I’ve got the Web 2.0 Is that a problem?

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. They prefer static Web sites that people must visit.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

NOVEMBER 13, 2009

However, the second question has been much more popular and has led to the most interesting conversations. DO be ready to walk me through the steps you might take if I told you that I the CEO of a company and I wanted to start a blog. is, But They Do Need to Experience It Six Villains of Gov 2.0 Just be you and be authentic.

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Social Media Strategery

MAY 26, 2010

To learn more about the failures in Gov 2.0. I think we started to accomplish that this year – the many panel presentations and workshops seemed more conversational and attendees seemed more willing to ask questions. Barcode Software Gov 2.0 is, But They Do Need to Experience It Six Villains of Gov 2.0

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

OCTOBER 8, 2009

Players like Chris Cooley and Chad Ochocinco and league officials like Brian McCarthy and Mike DiLorenzo have done a tremendous job of using social media to reach out to their fans and engage in real conversations, creating fan loyalty and ownership in the player, league, and/or franchise. and sports 2.0. [.] link] sradick Why not?

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Everything is multi: multi-screens, multi-channeled, multi-conversations, and multitasking. Tagged as: media snackers , social media , web 2.0 { 6 trackbacks } Media, Mm Mm Good! I guess I shouldn’t be surprised though, misery loves company right? Crucially, their expectations have changed.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Social Media Strategery

MAY 19, 2010

I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. Sradick Thanks Andrew – great point about bringing solutions to the conversation too. is, But They Do Need to Experience It Six Villains of Gov 2.0

Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Convince & Convert

FEBRUARY 11, 2010

I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. Pissing off Google.)

Social Media 113

Social Media Strategy Apple iPhone 113

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca I started a blog about my schwag addiction (okay, this was just a fun tidbit I couldn’t pass up!)

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JUNE 18, 2008

Plurk introduced a comment system which helps create a conversational feel. So marking a conversation or message, to be found easily later, should be one of the first features implemented. Brightkite: Email and SMS – mobile web is definitely the wave of the future. So there you go.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Shaw, 1856-1950 Jose G.

Social Media 229

Social Media Influencer MySpace Consultant 229

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0”

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

FEBRUARY 25, 2008

However, this has led to an almost stale conversation in the social media blogosphere where we’re preaching to the choir. Two months ago, my company officially deployed a platform of social media applications behind our firewall, including tools like blogs, forums, a wiki, social bookmarking, and social networking. The Whole. :

Gov 2.0 50

Gov 2.0 WordPress Resources Wiki 50

Social Media Strategery

OCTOBER 27, 2009

If you comment on someone else’s blog and they reply to you, continue in the conversation. You have to take part in the conversation if you ever hope to influence it. Be able to have an entire conversation with someone and connect with them as a person. After all, government gets to have its own “2.0” and Gov 2.0,

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&# The Whole. :

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

JANUARY 10, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Image Courtesy of Flickr user Ack Ook* buy-in , leadership , scary , social media , web 2.0 Miscellaneous Personal Prof.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Techipedia: Tamar Weinberg

JULY 15, 2010

They’re designed to be chatty – as if you were having a conversation with a friend. As my company builds out our first blog- there are great tips in here, thank you. In the long run, you can achieve phenomenal readership and conversion. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Blogger 250

Blogger Engineering Flickr SEO 250

Social Media Strategery

DECEMBER 22, 2008

I love logging into Twitter and seeing so many different conversations centered around Government 2.0. best practices , government , government 2.0 , public sector , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 tools) and with their customers (using Web 2.0

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

FEBRUARY 9, 2010

&# Hmmmm…sounds like his perspective, experience, and business acumen would be a valuable addition to the Gov 2.0 conversation, don’t you think? I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# The Whole. :

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Then, go see the program/department chair and have the same conversation. The Whole. :

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

APRIL 26, 2009

Reminds us why folks with a history, like Michael Russell, are so important to this ongoing conversation. Reminds us why folks with a history, like Michael Russell, are so important to this ongoing conversation. Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0

Gov 2.0 93

Gov 2.0 Social Media Conference Social Networking 93

Techipedia: Tamar Weinberg

JUNE 3, 2010

If you’re not following the conversation regularly, your customers might just flock to your competitors instead. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company.

Social Media 221

Social Media Marketing Digg Consultant 221