Laurel Papworth

JULY 3, 2010

AND gives you a bunch of Online Community books you may enjoy… I’ve added an Online Communities Books bookshop to this here blog. You can see it – Online Community BookStore. Online Community Books – Amazon Bookshop on WordPress is a post from: Laurel Papworth- Social Network Strategy.

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WordPress Communities Widget Technorati 61

Laurel Papworth

JUNE 27, 2010

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle.

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Communities Social Networking FAQ Technorati 76

Laurel Papworth

JUNE 22, 2010

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. As a community manager you ARE the public relations manager. How does it work?

Communities 78

Communities Social Media Web 2.0 Social Networking 78

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Talk Like A Pirate Day and Online Community.

Communities 103

Communities Facebook Avatar Social Networking 103

Mindjumpers

NOVEMBER 18, 2010

Oxfam has made the use of social media an integrated part of their digital strategy based on the opportunities they present in terms of: immediacy, talking with a number of voices, content and community. Technorati Tags: charity , digital strategy , Facebook , Haiti case , J. The Haiti Case.

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Social Media Conference Technorati Case Study 244

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Facebook / LinkedIn / Google Plus metrics (i.e.

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Vocus Alltop Message Boards Klout 185

Mindjumpers

JANUARY 5, 2011

2) When having established a plan or strategy of activities on social media, it’s a very good idea to produce a social media policy for internal use in your business. Similar Posts: Making an Integrated Marketing Communication Effort. Social Media Marketing Policies and Education: The Employee Perspective.

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Social Media Marketing Policies Technorati 226

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process. Share This.

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Communities Groups Groups Social Media 117

Mindjumpers

NOVEMBER 26, 2010

A campaign that built up a large community which give this year’s campaign a lot of audience from start. there were loads of discussions regarding the different pralines and some even started small praline communities through Facebook pages. When you do your social media strategies remember to put effort into the human aspects.

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Engagement Social Media Technorati Campaign 226

Laurel Papworth

AUGUST 16, 2010

Ok ok, maybe I should stop chortling like a naughty schoolgirl – there’s probably an online community for those too, and if there isn’t let’s start one ? Skinbook proves that there is a community for everyone. But they are on Twitter as @Skinbook: online community skinbook on Twitter. Sure they do.

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Facebook Technorati Social Networking Communities 105

Techipedia: Tamar Weinberg

JULY 21, 2009

Lewis July 20, 2010 at 1:29 pm Customer Service is often the last thing considered in any strategy when it should be the first. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

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Social Media Strategy Marketing Vimeo 153

Laurel Papworth

JANUARY 31, 2010

Australia: Number of Australians on Facebook 2010 is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Australia , Australians , Facebook , Online Communities , social media , social networks , statistics. Twitter: Reputation Management in Social Networks (18). Twitter Lists I Am On (24).

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Web 2.0 Statistics Facebook Technorati 107

Laurel Papworth

FEBRUARY 14, 2010

Where ever people congregate together, yes even in social networks and online communities, there will be scammers and unethical marketers. By the time Facebook deletes the page, the community will have warned each other. Open communication triumphs private shame. I guess there are a number of differences today.

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iPad Facebook Web 2.0 Technorati 108

Laurel Papworth

JANUARY 18, 2010

Facebook: Reputation and friends or family is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Facebook , photos , reputation , social media. Tags: Facebook Online Communities reputation social media social networks photos. (But do learn privacy settings on Facebook ). Related posts.

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Reputation Web 2.0 Facebook Technorati 106

Laurel Papworth

APRIL 21, 2010

Facebook Page – get your own Facebook URL name is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Domain , Facebook , name , page , url , username. Community Pages. (40). Tags: Facebook Online Communities howto social media social networks Domain name page url username. Related posts.

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URL Domain Name Facebook Technorati 104

Laurel Papworth

OCTOBER 20, 2010

Especially if they have no strategy behind them. Social Media Campaign: Saw7 and Hoyts is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Australia , hoyts , Online Communities , punk'd , saw7 , social media. Ok I admit, I’m a bit down on social media campaigns. Related posts.

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Campaign Social Media Web 2.0 Technorati 98

Laurel Papworth

OCTOBER 20, 2009

I just thought that was interesting… Gary Hayes Social Media Count is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: counter , Facebook , Gary Hayes , numbers , Online Communities , social media , social networks , statistics , Twitter , youtube.

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Social Media Embedding Statistics SMS 104

Laurel Papworth

JUNE 5, 2010

Saturday: The collective Rainbow is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Australia , rainbow , Sydney , twitpic , Twitter. Tags: Online Communities Twitter social networks Australia rainbow Sydney twitpic. … quite a lot for this couple I suspect. Rituals #Rainbows. Related posts.

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Technorati Aggregator Social Networking Communities 77

Webbiquity SMM

FEBRUARY 28, 2011

. • Jodi Gersh – Manager, Social Media, Gannett. • Stephanie Gaspary – Director, Social Strategy and Creative Services, CareerBuilder.com. • Niall Cook – Worldwide Director of Marketing Technology at Hill & Knowlton. • Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies.

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List Twitter Brands Microsoft 156

Laurel Papworth

JUNE 1, 2010

Ah well at least we weren’t spammed to join a period pain community. Poor ol’ thing… Do your campaigns fit in with your marketing strategy? Ford Australia and spam is a post from: Laurel Papworth- Social Network Strategy. I think we need to get our stories straight. Related posts. Twitter Lists I Am On (24).

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. “Diving into social media without a strategy in place is the best way to set your company’s efforts up for failure.&#.

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Review Social Media Marketing Handbook 153

Laurel Papworth

FEBRUARY 21, 2011

Huffington Post Sells for $315m Social Media Revenue is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: AOL , blog , huffington post , Monetization , Money , revenue , social media , social media revenue , social networks , sold. Monetizing Online Communities (13). Related posts.

Social Media 82

Social Media API Technorati Widget 82

Idaconcpts

MARCH 29, 2011

Business should remember that community outreach can be a great way to increase visibility. Maybe it’s time to change your site strategy a little. Share this on Technorati. How effective are the plugins you’ve chosen for your site? Are they crowd pleasers? Share this on Facebook. Tweet This! Share this on LinkedIn.

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Sites Widget Tools Adsense 139

Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline. Government 2.0 is such a hot topic. Public Sector web 3.0 Learn here!

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Gov 2.0 Conference Social Media Press Release 75

Laurel Papworth

FEBRUARY 11, 2010

BBC says Use Social Media – or Leave is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Australia , BBC , fairfax , mercedes bunz , news australia , the guardian. Tags: Australia Media Online Communities social media social networks BBC fairfax mercedes bunz news australia the guardian.

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Social Media Wikipedia Technorati Social Networking 98

Laurel Papworth

OCTOBER 30, 2009

As such, we offer a broad range of opportunities for our employees to continue to build on their skills and develop their careers in new and interesting directions.This position will be responsible for helping to drive, implement and manage the Group’s social media strategy in the digital environment.

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Banking Social Media Insurance Technorati 79

Laurel Papworth

APRIL 19, 2010

Speakers: Laurel Papworth, Online Community Strategist, World Communities. Event: Australian Institute of Company Directors AICD social media is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: aicd , Australia , australian institute of company directors , conference , laurel papworth , social media.

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Eventful Company Social Media Conference 80

Laurel Papworth

OCTOBER 30, 2009

I think UnTied the anti- United community is an interesting development (was around before this incident though). COI: Cost of Inaction United Breaks Guitars is a post from: Laurel Papworth- Social Network Strategy. 180 million dollars lost in share price. see later).

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Cost Airlines Apple Price 99

Bill Hartzer

OCTOBER 12, 2009

Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612. MH Group Communications says that “Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612. Tweet This!

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Social Media Brands Digg Forums 104

Laurel Papworth

APRIL 13, 2010

Event: Media140 Foodies with Bridget _Cooks is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: bridget_cooks , foodies , Julie Posetti , media140 , social media. Tags: Event Online Communities blogs social media social networks bridget_cooks foodies Julie Posetti media140. Related posts.

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Eventful Virtual World Technorati Social Networking 65

Laurel Papworth

OCTOBER 5, 2010

Want to find and follow social media lists that influencers in the online community have curated? And note: @winewipesoz is no more, but the list is kept here, in the secondary (ecosystem) online community, which is awesome. Twitter: how to find lists and followers based on bio is a post from: Laurel Papworth- Social Network Strategy.

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List Twitter Web 2.0 How To 73

Bill Hartzer

AUGUST 24, 2010

Success Secrets of the Social Media Advertising Superstars by Mitch Meyerson presents the priceless secrets, strategies, tactics and insights of much more than 20 of today’s social media elite. Chris Brogan: Building Communities. Keith Ferrazi & Tahl Raz: Relationship Strategy. Dan Janal: PR Strategies.

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Social Media Social Bookmarking Construction Technorati 128

Laurel Papworth

JUNE 8, 2010

Mashable Summit and Foursquare Dennis Crowley is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: dennis crowley , facebook credits , foursquare , mashable , mashable summit , summit. Related posts. Social Media Monetization: Leo Laporte TWiT (14). Hitler Downfall: Constantine Film vs The World (9).

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Foursquare Badge Technorati Film 65

Laurel Papworth

JULY 11, 2010

EVENT: Social Media World Forum in Singapore is a post from: Laurel Papworth- Social Network Strategy. @SocialMediaWF is the official Twitter account and I don’t know the #tag – something short like #SMWFSing probably. Will I see you there? Related posts. Social Media Courses: Sydney, Brisbane, Hong Kong, Singapore (0).

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Forums Eventful Social Media Transportation 79

Mindjumpers

NOVEMBER 3, 2010

Setting up communication strategies whereby the natural word-of-mouth phenomenon is being “used” and “enhanced”. They see communities, people like you and me, influencers, loyal customers and social network users as extensions of their sales and marketing force. Engaging in brand- and product-related discussions.

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Social Media Marketing Influencer Technorati 216

Buzz Marketing for Technology

JULY 2, 2008

Communities of practice. And if you are interested in how to use mystery story format to write scientific papers (or any persuasive communication) then check out this post. View the Technorati Link Cosmos for this entry. Change management. Collaboration. Complexity. Expertise location. Facilitation. Intervention design.

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Technorati URL Digg Collaboration 100

Laurel Papworth

DECEMBER 10, 2009

ASIA: Malaysia MOL buys Friendster is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: friendster , Ganesh Kumar Bangah , Malaysia , MOL , revenue. Tags: Online Communities asia social media social networks friendster Ganesh Kumar Bangah Malaysia MOL revenue. From softpedia. Related posts.

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Buy Social Networking Technorati Communities 83