article thumbnail

How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years. Atlassian started using Sprout Listening in 2019.

Atlassian 101
article thumbnail

The Future of Community Management

Ignite Social Media

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. You’re not alone.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Getting Your Core Skill Set Ready For Social Media

Mindjumpers

Calling all newbie PR’s – there really is no reason why social media skills are not integrated into your day job. The truth is, good PR’s already have the foundations to deal with online communities and media – it’s just about tailoring those skills in the right way: - Blogger relations – make it part of your wider media relations plan.

Skills 215
article thumbnail

Social Media: The ROI of Marketing Engagement

Koka Sexton

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. Fans Followers and Subscribers.

ROI 102
article thumbnail

Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Some are analytical thinkers and know how to extract ROI from a stone.

article thumbnail

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They are highly-qualified professionals with specific digital marketing and communications skills and experience. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Listening to stakeholder communities is an important piece too. They are skilled storytellers.

article thumbnail

7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. If you’re growing your business and footprint online, this is the best time to understand social media SEO.

SEO 154