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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281
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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Let’s kick things off with Harvard College , which has the best reputation of any university on the planet, according to the Times Higher Education World Reputation Rankings. Giving leaders a voice on social media can help you build a community. That’s the sort of content that will help you stand out and build a community.

Education 162
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Social media management services: 9 agencies your brand should check out

Sprout Social

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. But more importantly, we’re good listeners.

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In Memoriam: Don Bartholomew, Godfather of the Measurati

Waxing UnLyrical

When I was looking for old posts on WUL that reference him, I got 13 pages of results. It’s one of my favorite memories of all of us, and of Don; he’s second from right, in the sport coat over the dark blue shirt. I last saw Don when we were both speaking at a Ragan Communications-hosted event, right here in DC, in 2013.

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14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme.

Trends 142
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Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

HP Communities. Search: HP Communities. Use email, threaded discussions, blogs, and wikis to share what you know and think, ask questions and solicit help, and build credibility and a good reputation. Communities of Practice. Cultivating Communities of Practice. Thanks for this reference Stan. Deep Smarts.

Wiki 100
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Affiliate Marketing: Cult or Cash Cow?

ProBlogger

All the video tutorials on the web cannot add up to the loving support of a well-informed, well-connected community eager to help a member out. Apart from my brief cult phrase, I struggle to fit in with a sports team or mother’s group, a church group or political affiliation. Hitching your reputation. Digital kinship.