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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Community management. Community Management. Public relations.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Social Data Analysis Cons Data privacy Data security can be a challenge when collecting and analyzing social data. Therefore, recognizing the significance of individual privacy rights and the responsible processing of personal data is crucial.

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How to Find and Ban Members in Facebook Groups

Almost Savvy

I belong to many, including some business, community or family related. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups. Image courtesy of elycefeliz.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

2 Growth of private communities and tight-knit tribes. This trend data emerged as concerns about privacy grow and users start gravitating towards making more individualized and personal connections using messaging. Source: Facebook Groups. According to data from Pew Research , messaging apps dominated social networks in 2019.

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Social Media Data Collection: Why and How You Should Do It

Hootsuite

This helps you refine your marketing message element by element so you can increase your ROI. Social listening provides valuable social data about existing communities online. If you work in a regulated industry, there are specific data privacy and compliance concerns you need to manage.

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