Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Moms are a key target market for many retail brands. Fear is getting in the way of great content. We’re stuck in our own bubble.

Retail 87

Retail Brands Authentication Loyalty 87

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

MAY 2, 2022

When you think about social commerce trends, what comes to mind? We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers. Reframe the context around social commerce trends. First, you have to recognize the difference between social marketing and social commerce.

Trends 94

Trends Buy Cost Team 94

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. This trend is also good news for video content!

Trends 87

Trends Instagram Marketing Influencer 87

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Case Study 114

Case Study Marketing Directory Retail 114

Bill Hartzer

NOVEMBER 6, 2023

” This trend speaks to the profound influence of the digital age, where social media and content creation have become powerful platforms for self-expression and entrepreneurship. 14 percent of respondents had a more traditional vision, aspiring to establish “a retail shop or store.”

Influencer 95

Influencer Social Media Survey Construction 95

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. But first, why you need to try B2B marketing on TikTok. Keeping up with these social trends isn’t just a B2C priority.

B2B 136

B2B Brands Marketing How To 136

Pixlee

APRIL 25, 2019

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Brands who make the news for their marketing at the festivals get that Millennials relate to this sort of experience, but for many brands, the value hasn’t extended past Coachella. When FOMO Died.

Communities 75

Communities Geotagging Brands UGC 75

Pixlee

OCTOBER 27, 2021

2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. From the top trends in 2021 to our predictions for 2022, read on to polish your ecommerce influencer strategy in the coming year. for every dollar spent on influencer marketing.

Influencer 75

Influencer Marketing Discount Retail 75

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 121

Video Retail Hosting Fashion 121

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Waxing UnLyrical

MAY 13, 2019

You could be trending without ending, and for the wrong reasons. Fast Retailing. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. IHS Markit.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Ignite Social Media

JULY 13, 2021

This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year. Your Budget – Every Marketers Nightmare. First, we need to determine if your brand falls into an industry where offering customer service even makes sense.

Social Media 210

Social Media Brands Startup Loyalty 210

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. It pairs perfectly with a TikTok trend that’s inspiring users to ponder personal truths sandwiched between two unrelated sentences. Maas , don’t worry. Published on Categories.

Brands 110

Brands Retail Meme Trends 110

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 130

Content Trends How To Exercises 130

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Improved Marketing Strategies. Discover new trends.

Products 163

Products Instagram Brands How To 163

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. More than 89% of Instagram’s community lives outside of the U.S. Mexico: 22 million.

Instagram 145

Instagram Social Media Marketing Survey 145

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity.

Campaign 89

Campaign Brands Fashion HootSuite 89

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Here’s a rundown of the Pinterest marketing tools you may have missed. Pinterest for Content Marketing. That’s what I used to think.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 143

Strategy Metrics Hubspot Retail 143

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. This is helpful for brands with in-person retail locations or selling area-specific products. Designing a Summer-Specific Influencer Campaign.

Influencer 95

Influencer Campaign Apparel Travel 95

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Keyhole.co

JULY 11, 2023

Hashtag campaigns are marketing strategies. Dropshipping is a business model where online retailers do not need to keep inventory or manage storage. This eliminates the need for retailers to handle the products physically. Retailers only play the role of middlemen between the supplier and the customer.

Hashtag 52

Hashtag Campaign Instagram How To 52

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 92

Products Team Focus Group Collaboration 92

Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use an affiliate program to fast-track your brand’s growth and success! Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing?

Affiliate marketing 97

Affiliate marketing Affiliate network Instagram Marketing 97

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers. .… either you are ready or you’re not!

Social Media 165

Social Media How To Marketing ROI 165

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Fast food, retail, sports—those brands can get experimental.

Strategy 131

Strategy Brands Hubspot Survey 131

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Content 253

Content UGC Community building Hotels 253

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150