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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 96
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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Reach Out the “Old Fashioned” Way.

B2B 230
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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Even Google acknowledged that almost 40% of young users used social media to look for a place for lunch instead of Google Maps. In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn.

Hashtag 152
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Entrepreneurs: How I Launched a Membership Community

Jon Loomer

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. In typical fashion, I did it mostly on a whim. Do I have enough interest to launch a community for entrepreneurs?

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What are KOLs in Marketing? (And How to Work With Them)

Hootsuite

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference. So, why contact a KOL for a social marketing partnership? What are KOLs? Make more sales.

How To 107
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A Guide to Marketing on Tumblr

Mindjumpers

As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. For my Tumblr blog, I use Google Analytics which give me more valuable metrics. Your tactics should aim to make your brand become a valuable asset to the Tumblr community you are trying to reach.

Tumblr 268