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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This is your music experience, curated. Listen Now.

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Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

Just like the traditional retail experience, social feeds can become hectic during the holidays. Or for a social team that does it all on their own, consider new tools you can use to visually tell a story and tap into similar feelings from your audience. They foster community over advertising. They present a clear point of view.

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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Here’s a rundown of the Pinterest marketing tools you may have missed. Pinterest is supporting longer-form content, its pins are evergreen, and a ton of cool content tools are there, too. They can be used to create a step-by-step guide, show steps for a DIY project or recipe, tell a story, or curate a collection of products.

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Social media personalization: The opportunity and risks to consider

Sprout Social

But customer data platforms are only effective if your team has the training to use them, and if they “talk” to the other tools in your tech stack. The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need.

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2012 in Recap: The Year of Visual Social Media

Mindjumpers

Brands quickly picked up on the importance of visual communication and started building Instagram communities. Throughout 2012, online video once again proved to be a powerful tool to enhance brand identity visually. Similar Posts: Monitor Your Brand’s Instagram Activity with New Reporting Tool.

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7 ways to use social media for market research

Sprout Social

While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products.

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Why Humanization is More Important Than Ever: The Monty Minute

Convince & Convert

The revelations–which even the Times now admits were anecdotal at best – caused longtime customers to renounce their Prime memberships (at least to their Facebook friends) and resulted in a, “I knew the company too good to be true,” reaction about the world’s largest retailer from the online mob. Personalized Curation.