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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. “We’re That’s a massive chunk of their workload.

Content 130
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 141
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A digital media framework for smart marketing communications

Sherrilynne Starkie

In fact, we’re spending about a half an hour more each day consuming news content. Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. Owned Media is self-published content. Most of this growth is in digital formats and TV.

Marketing 367
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How to find & vet content creators for your next campaign

Sprout Social

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. pic.twitter.com/5fPFA6fG2S.

Campaign 105
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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

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How to Fuel Social Media Content with Your Existing Work (According to a Founder)

Buffer Social

For the latest installment of Creators Unlocked , we speak to Josh Ho, a SaaS founder and creator – the latter a term he doesn't instinctually use, though it definitely applies. It's not my instinctive self-definition.” “Entrepreneurship came before content creation.

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Tips for generating content that helps you grow your TikTok account

SocMed Sean

It’s been a paradise for those in need of shorter forms of entertainment, and it’s been a great platform especially for creatives and content-creators. In fact, many people have been using TikTok for their content: from celebrities and artists, to cosplayers and even news sites… the list goes on.

Tips 130