How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi.

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc. Today, companies need to be more afraid of not risking anything.

The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. companies that create products and services. community. How are brands leveraging community? Without trust, consumers are less likely to purchase products or services from a company. often to build community and develop lasting, meaningful relationships with customers.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Regeneron Pharmaceuticals. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media.

3 Things You Can Learn From Daryl Katz

The Realtime Report

After Katz graduated from law school, he decided to come full circle by investing in the pharmaceutical industry. Katz’s business empire began with the pharmaceutical business, but he chose not to define himself by only one industry. 3 Things You Can Learn From Daryl Katz.

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 5) What does “community management” mean to you?

Realignment #4: The New Engagement – from Participation to Connection

SocialFish

It is also the path to growth into new services, products, partnerships, and categories of membership for other categories and levels of employees within a company. In successful, market-leading companies, customer relationships begin rather than end with sales.

Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 30 minutes.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform.

5 Rules You’re Probably Breaking with Facebook Page Management

agora pulse

Images must also not promote lotteries, money or pharmaceuticals. Participants are providing information to [my company name] and not to Facebook.”. If a user reports your image or post as offensive, Facebook can indefinitely suspend your page for violating its community guidelines.

Help Me Find My Next Job?

Ari Herzog

Despite attributes as a social media expert and thought leader , my focus is to work within the umbrella of communications — specifically within public affairs, government affairs, community relations, and/or similar-named titles. I bring a decade of experience in internal and external communications and web content creation, along with a knack for community organizing and implementing public education programs.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Automotive. • Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 132

The Digital Generation Is Now Every Generation

Twist Image

There are also many parts of the world that are not online (just look at what companies like Google and Facebook are trying to do to extend connectivity to these parts of the world ) and there is a cost to our digital lives that many who are living in more rural areas or those without means can't participate in. A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. Everything is digital.

Power To The (e) Patient!

Diva Marketing Blog

There's a new cause being fought in social media communities. Blogs, social networks, Twitter, along with gated communities like Sermo -an only for docs world- are finding their way into the process of daily communication.

How to Keep Your Blog Hacker, Spammer, and Spyware-free

ProBlogger

Or perhaps it wasn’t as overt—you just discovered links injected into your site footer containing the anchor text of a certain famed pharmaceutical brand. This guest post is by Sean Sullivan of F-Secure. It’s a notion that strikes fear deep in the heart of every blogger.

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in.

Connecting 2 the World

Buzz Marketing for Technology

The true gap, therefore, is between those educated in a traditional way and the new "skills" needed to work in a module setting (able to move people, companies, offices, departments around without losing knowledge or the knowledge product) communicating through a network (rather than the old vertical structures) with critical thinking and problem solving skills that allow workers to react to the environment as it changes and create new knowledge (or knowledge products) in a short period of time.

Skills 156

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. Again, a company needs to listen and find where the customer base is active.