Incorporating Modern Competitive Intelligence Tactics for Pharmaceutical Companies


The global pharmaceutical industry in itself is highly competitive, driven by a constant need to innovate and discover new drugs. Healthcare Competitive Intelligence social media intelligence Pharmacovigilance Pharmaceutical Industry PV Industry Report CI Health United States HealthTech

4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry


Coming in various forms such as mobile applications, website-based applications, Facebook Messenger, and telecommunication, chatbots are redefining the way pharmaceutical and healthcare companies interact and engage with their clients.

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How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media


While this is often the result of complex regulations, pharmaceutical companies are becoming more and more aware of the importance of building a positive brand image on social media. Social media has become the cornerstone of most brand development and customer engagement strategies.

Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind


Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources.

Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind


Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources.

How Brands in the Pharmaceutical Industry Stack Up


Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi.

Indispensable guide to all of the world's pharmaceutical companies.

Stay N' Alive

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc. Today, companies need to be more afraid of not risking anything.

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Such data can help various departments within pharmaceutical companies to improve their products. For pharmaceutical companies, insights like these are a must-have when it comes to getting to know what their customers’ issues are.

5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months. Among the Top 20 Pharma Companies, Sanofi is mentioned most often in connection with Zika.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

Because of how difficult it is to analyze language and context, no sentiment analysis tool is 100% accurate but it helps brands and companies to achieve an overall sentiment vision of a particular brand or topic. What is rule based tagging ?

3 Things You Can Learn From Daryl Katz

The Realtime Report

After Katz graduated from law school, he decided to come full circle by investing in the pharmaceutical industry. Katz’s business empire began with the pharmaceutical business, but he chose not to define himself by only one industry. 3 Things You Can Learn From Daryl Katz.

On the ROI of #compassion in the workplace. #MindfulSocial with Lisa Murfield

Janet Fouts

When something happens to an employee outside of work, how that company responds is representative of the company culture.

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Outsourcing Medical Package Testing


If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. This is one of several testing areas that your company’s product may need to have done.

How the Recent Surge in Pharma Deals is Dominating Media Headlines

Convince & Convert

” Unsurprisingly, yesterday was dubbed as Super Thursday in pharmaceutical dealmaking — we then decided to uncover more insights from the acquisitions, while comparing the two side-by-side. Abbott Laboratories Buys St. Jude Medical.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Regeneron Pharmaceuticals. Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication.

Never, Ever Post These Things on Social Media

agora pulse

Having a clear social media policy signed off by company decision-makers is crucial. Companies most often deal with social media disasters when they try to make a joke that doesn’t go over well. . If you are an agency doing social media for other companies, know what rules apply.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Companies that Use Social Media for Clinical Trial Recruitment. There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with.

Protecting Investments With A Diversification Strategy

The Realtime Report

Investing in Biotech Companies. Companies such as Gilead are a perfect stock to invest in if you prefer dividends. Most large biotech companies offer dividend payments. A smaller company may not offer dividends if it is in its startup stage.

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others… it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions.

Startup Must-Haves You Didn’t Know You Needed

The Realtime Report

If you don’t have a robust system for worker’s compensation and worker’s comp PBM for pharmaceuticals, you absolutely must get one in place. Prioritize security training to keep your company data safe and secure. Startup Must-Haves You Didn’t Know You Needed.

Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 30 minutes.

What To Do When Your Facebook Ad Gets Rejected

Webbiquity SMM

Liquor companies, for example, can’t advertise to anyone under 21, or to people within certain regions. Medical and pharmaceutical companies can’t advertise products requiring prescriptions to acquire. Guest post by Pierre-Lou Dominjon.

How Consumers use Social Media During Purchase

Proactive Report

OTC pharmaceuticals. I can see the home care products and OTC pharmaceuticals. And why is Starbucks so often hailed as the #1 social media company in the US then? Are you still wondering just how to integrate social media into your marketing mix?

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.

Help Me Find My Next Job?

Ari Herzog

I’ve applied to several job vacancies over the past week including social media manager at a national retail chain, government affairs director at a pharmaceutical firm, marketing and communications coordinator for an urban affairs organization, communications manager for a health care advocacy organization, and chief of staff to a university president. Please let me know if you think I’ll be a fit at your company or if you have any ideas.

Career Advice for Writers: How to Become a Copywriter

Writtent Blog

The US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for digital marketing talent. Image source. So, you’re thinking of a career as a professional copywriter.

Marketing Thought Leader: Monu Kalsi – VP, Head of Digital @ Zurich North America

Cody Ward

Head of Digital for Zurich North America ($13B company) leading a high-energy organization passionate about leveraging digital, strategy, marketing, and technology to create business value and drive our customer focused digital transformation journey. Monu Kalsi.

5 Rules You’re Probably Breaking with Facebook Page Management

agora pulse

Images must also not promote lotteries, money or pharmaceuticals. Participants are providing information to [my company name] and not to Facebook.”.

The Role of Community in Modern Branding


companies that create products and services. Without trust, consumers are less likely to purchase products or services from a company. If companies want to remain. Personal exchanges help companies attract buyers, because they start to associate the. A recent Harris poll shows that fewer than 20 percent of consumers feel a sense of trust when it comes to companies in the financial, pharmaceutical, and health insurance industries.

3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

I vividly remember debating whether we should use or [link] on a series of ads my first online company ran in PC Magazine, Net Guide, and Internet World in 1994. QR codes ask a lot of prospective users. Possess a smart phone.

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Top Tips For Packaging Your Goods


Your packaging is one of the few ways you can set your business apart from the opposition – particularly if you are selling something that other companies are selling too.

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What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed


Imagine the potential if any automobile parts company know what kind of vehicle everyone has – they could make a lot of custom little Facebook ads for you that said “Get a new stereo for your Kia Soul.”

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Tips and ‘Tricks’ From Psychology for Better Engagement on Social Media

agora pulse

Ultimately, psychological marketing or marketing psychology is now the cornerstone of any successful company. You may notice this a lot in ads for beauty, skincare, or pharmaceutical products. A little psychology goes a long way in social media posts.

Realignment #4: The New Engagement – from Participation to Connection


It is also the path to growth into new services, products, partnerships, and categories of membership for other categories and levels of employees within a company. In successful, market-leading companies, customer relationships begin rather than end with sales.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Automotive. • Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

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10 Actionable Blog Tricks to Skyrocket Your Sales

Writtent Blog

Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative. The following example from Digital Agency Couch is a perfect example of targeting content to a clear audience, which happens to be pharmaceutical marketers: Image credit: Couch.

Hot Association Jobs: November 10


Moreover, the successful candidate will have superb relationship-building skills and experience working with the pharmaceutical, healthcare, foundation/grant organization sectors. Here are some of the coolest jobs you can find on the SocialFish job board !

The Digital Generation Is Now Every Generation

Twist Image

There are also many parts of the world that are not online (just look at what companies like Google and Facebook are trying to do to extend connectivity to these parts of the world ) and there is a cost to our digital lives that many who are living in more rural areas or those without means can't participate in. A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. Everything is digital.

Power To The (e) Patient!

Diva Marketing Blog

The goal of the back-to-back 15-minute presentations from marketers, pharma companies, government agencies and media companies was to educate by responding to a series of predetermined questions from the FDA.

New Media By Design

Twist Image

Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the moment. It's hard for the most respected traditional media outlets to break major news events in this day and age. What are people searching for and where are they looking?

Buzz Marketing for Technology

Pharmaceutical, Life Sciences. They were distributed fairly evenly by company size and across industry, education and government sectors. Although 54 percent of the companies and organizations polled had site search engines and 35 percent had intranet search engines, Figure 1 on page 9 (KMWorld, Vol 17, Issue 3) shows that 62 percent of the respondents looked first on a Web search engine. They will go to a colleague (8 percent) before they try the company intranet.

How to Keep Your Blog Hacker, Spammer, and Spyware-free


Or perhaps it wasn’t as overt—you just discovered links injected into your site footer containing the anchor text of a certain famed pharmaceutical brand. This guest post is by Sean Sullivan of F-Secure. It’s a notion that strikes fear deep in the heart of every blogger.