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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi.

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc. Today, companies need to be more afraid of not risking anything.

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Such data can help various departments within pharmaceutical companies to improve their products. For pharmaceutical companies, insights like these are a must-have when it comes to getting to know what their customers’ issues are.

5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months. Among the Top 20 Pharma Companies, Sanofi is mentioned most often in connection with Zika.

Indispensable guide to all of the world's pharmaceutical companies.

Stay N' Alive

Content Tagging For Better Social Media Analytics

Talkwalker SM

Because of how difficult it is to analyze language and context, no sentiment analysis tool is 100% accurate but it helps brands and companies to achieve an overall sentiment vision of a particular brand or topic. What is rule based tagging ?

Hot Association Jobs: November 10

SocialFish

Moreover, the successful candidate will have superb relationship-building skills and experience working with the pharmaceutical, healthcare, foundation/grant organization sectors. Here are some of the coolest jobs you can find on the SocialFish job board !

How the Recent Surge in Pharma Deals is Dominating Media Headlines

Convince & Convert

” Unsurprisingly, yesterday was dubbed as Super Thursday in pharmaceutical dealmaking — we then decided to uncover more insights from the acquisitions, while comparing the two side-by-side. Abbott Laboratories Buys St. Jude Medical.

Six Tips to Improve Business Innovation

Spin Sucks

Your company can’t be built with employees who are afraid of the unknown. Some companies tout the benefits of having a single Idea Czar in the ranks—one person responsible for finding new ideas, vetting them, and bringing business innovation into reality. By Chris Bye.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.

3 Things You Can Learn From Daryl Katz

The Realtime Report

After Katz graduated from law school, he decided to come full circle by investing in the pharmaceutical industry. Katz’s business empire began with the pharmaceutical business, but he chose not to define himself by only one industry. 3 Things You Can Learn From Daryl Katz.

Realignment #4: The New Engagement – from Participation to Connection

SocialFish

It is also the path to growth into new services, products, partnerships, and categories of membership for other categories and levels of employees within a company. In successful, market-leading companies, customer relationships begin rather than end with sales.

5 Rules You’re Probably Breaking with Facebook Page Management

agora pulse

Images must also not promote lotteries, money or pharmaceuticals. Participants are providing information to [my company name] and not to Facebook.”.

The Digital Generation Is Now Every Generation

Twist Image

There are also many parts of the world that are not online (just look at what companies like Google and Facebook are trying to do to extend connectivity to these parts of the world ) and there is a cost to our digital lives that many who are living in more rural areas or those without means can't participate in. A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. Everything is digital.

Career Advice for Writers: How to Become a Copywriter

Writtent Blog

The US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for digital marketing talent. Image source. So, you’re thinking of a career as a professional copywriter.

3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

I vividly remember debating whether we should use www.internetdirect.com or [link] on a series of ads my first online company ran in PC Magazine, Net Guide, and Internet World in 1994. QR codes ask a lot of prospective users. Possess a smart phone.

Drunk On The Social Media Kool-Aid

Twist Image

My company, Twist Image , sells marketing and communications services (with a focus on the digital/online channels). " Ultimately, I use Social Media as a publishing and engagement platform to create attention, awareness and interest in my company. Last year, I was attending a pharmaceutical marketing conference and one of the organizers asked if I had met a specific individual. they are the Seth Godin of the pharmaceutical marketing industry."

What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

Imagine the potential if any automobile parts company know what kind of vehicle everyone has – they could make a lot of custom little Facebook ads for you that said “Get a new stereo for your Kia Soul.”

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Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

I think digital is at the tip of the spear when it comes to transforming the end-end customer experience and a pure differentiator that companies need to enact if they want to retain market share and attract new customers.

How Consumers use Social Media During Purchase

Proactive Report

OTC pharmaceuticals. I can see the home care products and OTC pharmaceuticals. And why is Starbucks so often hailed as the #1 social media company in the US then? Are you still wondering just how to integrate social media into your marketing mix?

New Media By Design

Twist Image

Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the moment. It's hard for the most respected traditional media outlets to break major news events in this day and age.

What the Future Holds for B2B Social Media Marketing

mashable.com

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders.

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Outsourcing Medical Package Testing

Idaconcpts

If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. This is one of several testing areas that your company’s product may need to have done.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Automotive. • Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

10 Actionable Blog Tricks to Skyrocket Your Sales

Writtent Blog

Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative. The following example from Digital Agency Couch is a perfect example of targeting content to a clear audience, which happens to be pharmaceutical marketers: Image credit: Couch.

How to Keep Your Blog Hacker, Spammer, and Spyware-free

ProBlogger

Or perhaps it wasn’t as overt—you just discovered links injected into your site footer containing the anchor text of a certain famed pharmaceutical brand. This guest post is by Sean Sullivan of F-Secure. It’s a notion that strikes fear deep in the heart of every blogger.

What To Do When Your Facebook Ad Gets Rejected

Webbiquity SMM

Liquor companies, for example, can’t advertise to anyone under 21, or to people within certain regions. Medical and pharmaceutical companies can’t advertise products requiring prescriptions to acquire. Guest post by Pierre-Lou Dominjon.

Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 30 minutes.

Top Tips For Packaging Your Goods

Idaconcpts

Your packaging is one of the few ways you can set your business apart from the opposition – particularly if you are selling something that other companies are selling too.

Help Me Find My Next Job?

Ari Herzog

I’ve applied to several job vacancies over the past week including social media manager at a national retail chain, government affairs director at a pharmaceutical firm, marketing and communications coordinator for an urban affairs organization, communications manager for a health care advocacy organization, and chief of staff to a university president. Please let me know if you think I’ll be a fit at your company or if you have any ideas.

Twitter Commits Suicide (or Twipocalypse Now: Redux)

TwiTip

Neal has worked for Comcast, GlaxoSmithKline, Qwest Communications, Paramount Pictures and Warner Brothers and his clients have included the United States Postal Service, Hyundai, DreamWorks Studios, Major League Baseball, over 20 major pharmaceutical brands and NASA.

Connecting 2 the World

Buzz Marketing for Technology

The true gap, therefore, is between those educated in a traditional way and the new "skills" needed to work in a module setting (able to move people, companies, offices, departments around without losing knowledge or the knowledge product) communicating through a network (rather than the old vertical structures) with critical thinking and problem solving skills that allow workers to react to the environment as it changes and create new knowledge (or knowledge products) in a short period of time.

Content aggregation drives viewers, but can it drive profits?

emediavitals.com

While the company does recruit writers and editors with journalism experience, the staff (made up primarily of contractors) focuses more on summarizing and contextualizing third-party stories than creating their own. Theres been a lot of talk about whether aggregators are good or bad, but its nice to see some coverage of the potential business models that can be pursued by media companies that adopt aggregation practices.

KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

Pharmaceutical, Life Sciences. They were distributed fairly evenly by company size and across industry, education and government sectors. Although 54 percent of the companies and organizations polled had site search engines and 35 percent had intranet search engines, Figure 1 on page 9 (KMWorld, Vol 17, Issue 3) shows that 62 percent of the respondents looked first on a Web search engine. They will go to a colleague (8 percent) before they try the company intranet.

Power To The (e) Patient!

Diva Marketing Blog

The goal of the back-to-back 15-minute presentations from marketers, pharma companies, government agencies and media companies was to educate by responding to a series of predetermined questions from the FDA.

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in.

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

www.mckinseyquarterly.com

The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. tools present a vast array of opportunities—for companies that know how to use them. tools present a vast array of opportunities—for companies that know how to use them. Company leaders first need to survey their current practices.

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

Create blog design that complements the rest of the personal or company brand. Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. « Free Personal Branding Teleseminar by A Brand You World Summit. 9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. 50 Habits of a Highly Effective Blogger. BlogWorld Las Vegas last week was awesome.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. Again, a company needs to listen and find where the customer base is active.