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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. Is Nissan building brand loyalty ? That means money is being sent to TV, newspapers, magazines, outdoor, and even radio advertising before it’s getting spent on Internet advertising.

The Long Tales - The Best In Business Innovation Content - Issue #5

Twist Image

A leader of the free world is stripping down one of the biggest companies via Twitter (slicing billions from their market cap). It does seem like brands can play a really solid role in pulling people together and building loyalty. When I was checking out at the register, the cashier asked me if I wanted to become a member of their loyalty program. Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost. Which company? loyalty.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In A good example is Jana, a company that makes users a partner in their own data.

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Story And Conversation: Pin It To Build A Brand

Firebelly

It’s the digital equivalent of ripping something from a magazine and posting it on your bedroom wall or bulletin board. It engages users with a behind-the-scenes look into the process behind a company or person. It’s easy and has major return for brand loyalty.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.”

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). You want loyalty?

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6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post

Convince & Convert

One of the company’s community managers dedicated to the news division (more on Univision’s social structure below), posted to the Univision.com site a user-generated photo of the frozen Hudson River in NYC. You may remember January 7.

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Monday.com is another company that makes extensive use of customer testimonials. But the payoff is big, as it builds loyalty and strengthens your brand reputation among your followers. For example, fans of luggage company Away use #travelaway in their posts: View this post on Instagram.

Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

With our community’s help, we put together an ultimate list of content curation sources across multiple industries. Ecommerce Marketing Blog by Shopify: A blog about ecommerce marketing, running an online business, and updates to Shopify’s ecommerce community. . Smashing Magazine : For professional web designers and developers. . Fast Company : Innovation in technology, leadership, world-changing ideas, and design. .

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. It’s hard to overstate the impact of Facebook.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

Online Communities. The Home Depot is one of several brands with a highly-popular online community. Company Manifesto. LinkedIn and Google+ Communities. Customer Loyalty Programs. These initiatives can increase loyalty and referrals. Mobile Magazines.

The Power of a Note

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Power of a Note Written on August 8, 2009 by Justin Levy in communications , customer service , interaction , loyalty , presidentobama , social media , video , zappos 35 Comments - Leave a comment!

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

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Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

And it makes sense (due to necessary NDAs and the like) that once Digg took him on board, his loyalties to his friends would be dropped. In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely.

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Photography magazines.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. going so our COMMUNITY INFLUENCERS ?can

Q & A: How to Solve Every Blogging Problem You’ll Ever Have

Viper Chill

The difference is that it may be a lot harder, and take a while longer, to find those 5,000 people and introduce them to your community. Would you see anything about the industry on a magazine stand. My greatest challenge is to knowing how to go about building that community.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In his post, Social CRM is Just the Beginning , Brian Solis writes: I believe that among the chief attributes of social media, the ability to identify active communities of relevance, trace channels and voices of influence, and also discern and dissect the various stages of decision making, all in real-time, is nothing short of profound and transformational. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. The company can’t ignore me then!&# – [link] [link] Ian Greenleigh It certainly doesn't make sense for all companies.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? JF : We hope that companies will treat every customer well, but the reality is that we’ve always categorized people, whether it’s how you’re dressed at the mall, to the car you drive.

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. But, iPad HD screen, color, and zoom make it better for magazines – and I can absolutely see education ( and mobile medicine) potential. And it sounds kind of cool to use for newspapers and magazines.

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