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Delicous Acquired by YouTube Founders

Mindjumpers

Tweet Yesterday it was announced that Youtube founders Chad Hurley and Steve Chen has acquired the social bookmarking platform Delicious, which has been owned by Yahoo since 2005. Delicious will become part of their new Internet company AVOS based in San Matero, California.

Delicious Acquired by YouTube Founders

Mindjumpers

Tweet Yesterday it was announced that Youtube founders Chad Hurley and Steve Chen has acquired the social bookmarking platform Delicious, which has been owned by Yahoo since 2005. Delicious will become part of their new Internet company AVOS based in San Matero, California.

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

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Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. 450,000 views on YouTube, and counting. Pity the typical company who can't see it. Pity the typical company who can't see it.

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Somebody sending a mean tweet about your company doesn’t constitute a crisis. When the company does not know any more than the public about what’s going on. A social media crisis has a potentially material impact on the company overall. Create a Crisis FAQ.

Some Tasty News on Bookmarking

Social Media Marketing

by none other than the founders of YouTube. There's an FAQ on Delicious that answers questions about the transition. There may be a time of adjustment as AVOS re-launches Delicious, but the company's intention is to add new features and grow the service overall.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

13 Ways to Use Facebook Events for Your Brand

Sprout Social

If you’re hosting a party to celebrate your company’s 10th anniversary, you’d probably want your photo to be festive and incorporate the 10 years somehow. Since the posts are public, the event wall serves as a FAQ section for other people that have questions.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. Hire a company or check out this guide for how to DIY.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Community. We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Slideshare.net (beta). My Slidespace. Upload. Widgets. Latest. |.

4 WordPress Alternatives: the What, Where, and Why

ProBlogger

Habari is a secure blogging platform designed from the ground up with the current and future needs of the blogging community firmly in mind. Habari support is available via: FAQ. package FAQ. Vimeo and YouTube support. a thorough FAQ.

107+ Blog Post Ideas for a Rocket Start

Writtent Blog

FAQ Post. YouTube has become so popular that it’s a world of its own. Getting traffic to a video you’ve posted to YouTube is an excellent way to drive traffic to your website. Share Your Company Story. What are your company’s rituals? Share your company know-how.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. Inevitability Sure, we all talk about Facebook and Twitter and YouTube.

Kevin Rose is Digg's Biggest Hypocrite » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Infraction #1 : Digg’s FAQ (Submitting Section, Question #3) says that duplicate submissions are bannable violations. Both wanted to create a Facebook community to connect users to each other. Your loyalties are to your community, and mine are to mine.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In his post, Social CRM is Just the Beginning , Brian Solis writes: I believe that among the chief attributes of social media, the ability to identify active communities of relevance, trace channels and voices of influence, and also discern and dissect the various stages of decision making, all in real-time, is nothing short of profound and transformational. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

PLE

Buzz Marketing for Technology

Connector looks at the public friends lists on del.icio.us, Pownce, Digg, Last.fm, and YouTube to see if youre connected there as well. Its awesome to have a lot of friends, and even more so being active in the hottest blog communities. Communities. Company News.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Get a YouTube account for video uploading. Use social networks respectfully to share the best of your content, in a community-appropriate setting. The occasional YouTube video with you as the star adds to your personal branding immensely, especially if you can manage to look comfortable. Community. Make it easy for your community to reach you. youtube.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. Today, most companies have separate email marketing and social media departments, and they need to merge (or at least cooperate fully) to eliminate the unfocused, tone-deaf message conflicts that are all-too-common today. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Graeme White interesting!

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Companies must also uphold privacy laws. I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build!

14 Things I Think I Think About Social Media

Convince & Convert

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. Wouldn't you say that many companies feel that doing any social media is better than none at all?

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. It'll be interesting to watch how Exact Target and other companies in this space evolve.

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. The challenges and chances of facebook, twitter, YouTube et.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. link] jaybaer The measure of a man (or company) isn't how they handle themselves when times are good, but when times are bad.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. The domestic beer is Budweiser or Bud Light, and although the company is now owned by Europeans, it is still brewed in St.

The More Things Change, The More Things Change

Convince & Convert

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. link] Matt Simpson Jay, thanks for updating everyone on my company, Bulbstorm. link] Matt Simpson Jay, thanks for updating everyone on my company, Bulbstorm.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It was much easier when the company steered the conversation. We can find answers to problems when we have them, and not be disturbed when we don’t have them We can interact with other customers and prospective customers in these mediums We can share what we find interesting about products, services, brands, etc with our network We are no longer consumers of only the products/services provided by a company but also of the marketing content that these companies create.