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10 All-Important Skills That Successful Social Media Managers Have

agora pulse

Looking for a social media manager or wanting to become one? These skills for social media managers are practically requirements! Social media managers can be an enormous asset to all businesses, brands, and organizations.

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Navigating Social Crises and Community Building with Ease

Oktopost

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience!

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Pinterest 101: What Every Smart Social Media Manager Needs to Know

agora pulse

These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. Pinterest Management.

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Pinterest 101: What Every Smart Social Media Manager Needs to Know

agora pulse

These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. Pinterest Management.

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5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook.

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Monday Roundup: Building Your Business Community

Waxing UnLyrical

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. Why: Shelly Kramer details what goes into successful daily Facebook management. So You Think You Want to be a Community Manager? Community Consultation – Offline & Online.

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How to Be the Architect of a Passionate Community

Convince & Convert

Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. Ask not what your community can do for you….

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Lisa Larranaga Denten is the social media manager of Cision US. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning

Eventful 162
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

Report 124
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Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. Here are 6 more tips on how to manage negative comments: Listen to what is being said. If the comment is from a turd, your community will see them for what they are, and they will lose their credibility. Yvette Pistorio is the social media manager for Cision , and a blogger for CisionBlog.

Comments 171
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How to Build a Brand Community for your B2B Business

Oktopost

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. What is a Brand Community? Social Media .

B2B 102
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7 Instagram Rumors That Even Smart Social Media Managers May Believe

agora pulse

You’re a savvy social media manager who knows how to successfully wield the power of Instagram … except lately, you’ve heard things. The world’s foremost Instagram marketing expert Jenn Herman recently went live on Social Pulse Weekly and debunked the most popular myths in circulation right now. “You need to be replying to people who ask you questions because that’s part of community building.

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To Happy Hour or Not to Happy Hour: That is the Question

Waxing UnLyrical

The basic premise of the article is that it is a bad idea for managers to attend a non-work-related happy hour with their subordinates. As a manager, you have to know if your authority will be compromised by attending these functions, and if so, you shouldn’t attend. However, I’ve had several managers in the past that I gained MORE respect for by having a drink or three with them at an impromptu happy hour after work.

Questions 138
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Useful Tips for Community Managers

Jeff Esposito

Today is Community Manager Appreciation Day. The day is good for a number of reasons, but mostly because it builds awareness for a position in many companies that often goes without praise or notice in the daily hustle and bustle. Community management and community managers are in high demand, some might even call it a hot career. A Collection Of Community Management Advice from Marketwire.

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Getting to the bottom of community management

Jeff Esposito

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword). But do most of these publications or hiring managers screaming that they need a community manager really know what it is?

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3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency

agora pulse

In this post, we’ll show you exactly how your agency can integrate content marketing and social media marketing to get your clients winning results. Any blog post you write may be the one that brings you a new potential client, and it’s up to social media managers to keep that momentum going through the funnel. Many times, doing this will automatically tag you, and they can click to your social profile at that point.

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Social media isn’t all about organic marketing.

UGC 101
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Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

In fact, the team at Nike (led by Social Media Manager Wes Warfield ) handles more than 1,000,000 conversations per year across 200 different social media accounts. We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. How Nike plans, approaches, and manages customer care.

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How a Social Media Audit with Agorapulse Can Keep You on Track

agora pulse

That’s where a social media audit comes into play. Social media audits allow you to evaluate where you are in progress in your social media marketing, and help you to see where- and how- you can make improvements. In this post, I’ll take you step-by-step through the process I use to help my clients audit their social media and develop new strategies to get them where they want to go. Community management.

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

This is Episode 29 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Responding to customer concerns via channels like social increases advocacy by 60 percent.

Team 89
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Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

This is Episode 22 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription. Welcome to Social Pros episode number 22.

Yammer 75
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Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

In fact, the team at Nike (led by Social Media Manager Wes Warfield ) handles more than 1,000,000 conversations per year across 200 different social media accounts. We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. How Nike plans, approaches, and manages customer care.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t be the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Responding to customer concerns via channels like social increases advocacy by 60 percent.

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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. And more importantly, how do you build an engaged community in your Facebook Group? How to build an engaged community in your Facebook group.

Groups 87
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How to Build a Strong Social Media Presence–Organically!

agora pulse

Want to build a strong social media presence or strengthen your existing one? We’ve got tips to transform your social presence for the better … without going broke. Ever wondered how top brands have such a strong social media presence?

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Contents may be hot: Behind the handle with Social Media Tea

Sprout Social

If you work in social media, you already know that your role is often misunderstood. Those on the outside looking in may assume social marketers have a fun, stress-free, entry-level role. I’m the Senior Manager of Social Media at Sprout Social.

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5 Facebook Group Features You May Not Know About (But Should)

agora pulse

Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand. But running a Facebook group and building a community can be hard work and stressful for a social media manager. You’ll either be able to link a Page that you manage OR create a new one. Groups are largely about relationship building.

Groups 78
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Instagram Customer Service: A Guide for Brands in 2022

Pixlee

The idea of “Instagram Customer Service” regularly impacts marketers who use it for advertising and community-building, but also receive feedback from consumers. Building a Customer Service Presence on Instagram. Resource Your Social Media Manager Appropriately.

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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. But what about when you need to master a new-to-you social platform or develop your skills?

Skills 156
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10 Ways for Social Marketers to Avoid Social Media Burnout

Hootsuite

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. What is social media burnout?

HootSuite 114
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Introducing a Better Way to Engage With Your Instagram Audience

Buffer Social

as its founder and CEO D’Shawn Russell told us: “Our social media makes us a lot of money… We went from doing maybe $20,000-30,000 a month just posting pretty images to well over a $100,000 a month now simply by engaging people more."

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Expert Tips for Your Social Media Strategy in 2021

agora pulse

Bonus Materials: FREE Social Media Content Calendar. Are you approaching your social media strategy like you always have? In this new year, level up with these social media tips from experts. Use live video for community building.

Strategy 114
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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. 3 Paid Social Media Marketing podcasts. 3 Community Building & Customer Support podcasts. The Science of Social Media by Buffer.

Skills 87
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What Is User Generated Content and Why Are Top Brands Doubling Down Now? [SSM004]

Buffer Social

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. ’s top 500 fastest growing private companies in America), social media manager at CMX , and managing editor at The Only Colors , has personally witnessed the power of user-generated content in action for some of the world’s top brands.

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How a Candle Company Uses Social Media to Drive a Better Customer Experience

Buffer Social

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. But how exactly can you create this remarkable customer experience on social media? Why does customer experience on social media matter?

Company 80
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The complete guide to Instagram templates (+ free downloads)

Sprout Social

Managing an Instagram account can take time, so as social media strategists, we’re always looking for ways to make our jobs easier. A social media manager’s job consists of so many moving parts: Content creation. Community building.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform. Dark social.

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How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. So how do you go about building an awesome social media team? How to build an all-star social media team in 5 steps.

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The December 11 Instagram API Changes are Here. Let’s Talk about Them.

agora pulse

In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes. Let’s chat about what they mean for social media marketers who use third-party tools to manage Instagram profiles. You can convert your personal profile to a business profile and continue managing it through a third-party tool like Agorapulse. moderation rules for easier community management.

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B2B Social Media Strategy for a Post-COVID World

Oktopost

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. Social Advertising and Video.

B2B 114
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Sprout on Sprout: How to create your own social media video template

Sprout Social

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Save time with our powerful TikTok management tool. Build a content equation.

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6 Influencer KPIs to Track for Every Campaign

Keyhole.co

Influencer marketing is one of the most powerful ways to grow a brand in social media. The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. . Social Engagement. Social Engagement.