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Solving Complex Marketing Challenges with Hana Jacover

Oktopost

Solving complex marketing and marketing ops challenges is hard. One of the biggest issues is aligning marketing and sales processes. We’re tackling this and more with one of B2B marketing’s rising stars. Keep your eyes peeled for our latest episodes, and look back on previous seasons here. Like What You Heard?

B2B 118
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8 Steps to Success with Manufacturing Marketing

Oktopost

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 136
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Universities: How to Use Social Media as Well as Students Do

agora pulse

Prospective students are just as likely to check out a university’s social media channels as its website and marketing materials. Related: Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know. An important platform for this is LinkedIn. Events committee and other committee chairs.

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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Or that I’ve never really outgrown comics and cartoons.

Content 100
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HR Scams Are All Over Social—How to Make Sure That Job Offer’s Real

Hootsuite

Real HR employees are being impersonated in fictitious job offers sent on LinkedIn, in a scheme to ultimately get targets to share confidential information. Nowadays, it is not uncommon for recruiters and hiring managers to reach out through LinkedIn if your profile matches a position they are looking to fill.

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Podcast – FAAA – Financial Advice and Artificial Intelligence

Laurel Papworth

So Microsoft and Apple folded their responsible AI ethics committees. About 80 % of the staff have talked about moving to Microsoft now, and then Facebook Meta this morning to dissolve their responsible AI committee. And then the next thing you know, you’re thinking, Oh, I’ll do this to personalise email marketing.

Course 52
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Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity SMM

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. Tweet This!

B2B 161