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Solving Complex Marketing Challenges with Hana Jacover

Oktopost

Solving complex marketing and marketing ops challenges is hard. One of the biggest issues is aligning marketing and sales processes. We’re tackling this and more with one of B2B marketing’s rising stars. Keep your eyes peeled for our latest episodes, and look back on previous seasons here.

B2B 118
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8 Steps to Success with Manufacturing Marketing

Oktopost

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. However, that is not the only reason manufacturing brands should adopt digital marketing.

B2B 137
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Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity SMM

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers).

B2B 161
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B2B Social Media Gets Intimate

Social Media Marketing

It is now popular wisdom that Facebook, Twitter and Linkedin are good places for businesses to market their products and services. In episode #594 of For Immediate Release: The Hobson and Holtz Report , Neville Hobson and Shel Holtz discussed Steve Rubel 's Ad Age column about what he calls the 'Validation Era' of online marketing.

B2B 148
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Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Phishing Attacks.

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Podcast – FAAA – Financial Advice and Artificial Intelligence

Laurel Papworth

So Microsoft and Apple folded their responsible AI ethics committees. About 80 % of the staff have talked about moving to Microsoft now, and then Facebook Meta this morning to dissolve their responsible AI committee. And then the next thing you know, you’re thinking, Oh, I’ll do this to personalise email marketing.

Course 52
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5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Social media makes marketing more fun. Social media also provides a variety of near real-time methods for measuring audience response, so marketers know more quickly what works and what doesn’t. Share this on LinkedIn.