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Solving Complex Marketing Challenges with Hana Jacover

Oktopost

We’re tackling this and more with one of B2B marketing’s rising stars. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

B2B 118
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Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity SMM

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers).

B2B 161
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B2B Social Media Gets Intimate

Social Media Marketing

It is now popular wisdom that Facebook, Twitter and Linkedin are good places for businesses to market their products and services. When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network.

B2B 148
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8 Steps to Success with Manufacturing Marketing

Oktopost

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 136
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Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Human/Employee Error.

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Podcast – FAAA – Financial Advice and Artificial Intelligence

Laurel Papworth

So Microsoft and Apple folded their responsible AI ethics committees. About 80 % of the staff have talked about moving to Microsoft now, and then Facebook Meta this morning to dissolve their responsible AI committee. Should I be on Instagram, Facebook or LinkedIn? Facebook is mostly blah, blah, whereas LinkedIn is B2B.

Course 52
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5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Share this on LinkedIn. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. How did we do this before? There were ways: reunions, phone calls…but most often, we just didn’t. Tweet This!