Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. Great question.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 20, 2010

RT @jaybaer: Crushing the Myth of B2B Social Media [link to post] – Posted using Chat Catcher [link] lioncaller (Claudia Putnam) Twitter Comment Why I’m RTing this on a Sunday I don’t know, but here you go.

Social Media 147

Social Media B2B Strategy Consultant 147

Twist Image

APRIL 17, 2012

What makes media a social media? There's a long-standing answer to this question. If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. A social business is a sharing business. social crm.

Wiki 102

Wiki Hotels Social CRM Retail 102

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Im Jay Baer. How can I help you?

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

JULY 27, 2010

Second, this circumstance raises an important question: Are You Growing Your Voices? Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting. The comments are yours. Certainly, there is a benefit to creating content on a daily basis. It will pay off.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 5, 2010

Please thank them for their contributions with your attention, comments, and tweets. link] Hot In Marketing I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. It would mean a lot to me – and to them. Hope your son enjoys hockey camp. Im Jay Baer.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? good question!] good question!]

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

SEPTEMBER 21, 2010

To help you figure all this out, you might want to download my free social media strategy worksheet. Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I’d sure appreciate if you could vote in the poll, and if you have comments about particular elements of the designs, please do sound off.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 10, 2010

If you take Flowtown for a spin (they have a free trial), will you please tell us all how it goes in the comments? In addition to improving the richness of the data, the next thing we're spending a good deal of time and resources on is answering the 'then what' question that arises after you import a bunch of email addresses.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

FEBRUARY 15, 2010

link to post] – Posted using Chat Catcher [link] leifyoungberg (Leif Youngberg) Twitter Comment RT @jaybaer: Social Media & Email…More Alike Than Different? Isn't social media about 2-way communication? That's what I mean when I say uni-directional social media. Don't be alarmed.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. prepare TV review content about HDTVs for twitter and blog comment distribution). Mike Corak Thank you for the comment!

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

JUNE 29, 2010

link] jaybaer No question. link] Weintraub Adv RT @jaybaer: Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Teresa Basich Absolutely stellar review of @cshirky's new book "Cognitive Surplus" by @jaybaer: [link] [link] David Weedmark Great stuff Jay! Thanks for that! link] < possibly.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

JULY 26, 2010

Perhaps the better question is: How can you tell them your story? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Content Lessons Learned From 25 Popular Blog Posts Why D.I.S. Are they seeing exactly the stories that are important to you?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

AUGUST 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: It’s Time for Real-Time Why Social Supports Email in the Interactive Marketing Hub I Get By With a Little Help From My Friends [link] Paige Holden Hey Jay! Im Jay Baer.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

MAY 13, 2010

Leave them in the comments, and I’ll expand the collection. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social. Social media doesn’t create negativity, it uncovers it. social media is not to blame. Im Jay Baer.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. One question for you though — are these categories mutually exclusive? Mark, you're spot on! JG You know that tattoo says Leslie from the person's perspective right?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy? That Twitter widget is cool.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 27, 2010

What have you seen in the social media world lately that’s excited you? (I’m Comment away! Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse?

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JULY 21, 2010

I hope Michael Lasky will take a look at your comments and provide some more insight – he’s the lawyer (I’m just the lowly marketer) and I have found him to be a fascinating source of information around these issues. Jay was generous in sharing his blog but he wasn’t going to give me that much room!

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MARCH 10, 2010

I’m looking forward to an all-new group of Twitter 20 interviews in the coming months, and hope you’ll be right there with me – tuning in, asking questions, and telling your friends. Someday, we’ll all look back on these days and say we were there at the beginning of the social media transformation.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

AUGUST 19, 2010

Remember, the first step in social media effectiveness shouldn’t be building an empire of half-baked, free-standing social outposts, but rather determining had to add social frosting to your existing marketing cake. How are you integrating social media into other programs? Thanks for the awesome comment.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Just leave a comment below about who influenced you and why and you could win.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MAY 5, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble? Is this the future of agencies?

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

FEBRUARY 19, 2010

RT @jaybaer: Turn the Tables on Social Media with NutshellMail [link] [link] Media Maison RT @B_Donnelly @jaybaer Cool way to aggregate your social feed/noise. Turn the Tables on Social Media with NutshellMail [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

APRIL 14, 2010

The Key to Social Media Success is Just 2 Letters – [link] (via @jaybaer) reminds meof The Ultimate Question! The Key to Social Media Success is Just 2 Letters – [link] (via @jaybaer) reminds meof The Ultimate Question! link] Angela Rachel @lisarosendahl. link] Angela Rachel @lisarosendahl.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

MARCH 25, 2010

Check it out and let us know what you think in the comments, won’t-cha? "A Social Media Scoreboard That Works" [link] (via @jaybaer) [link] Gregg Morris If you haven't looked at this yet, you might want to. Social media statistics and reporting, without the hassle [link] [link] Marc Westenburg anyone use #swix?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 24, 2010

At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. They are always asking the question “How can we do this&# better?

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

APRIL 20, 2010

Also, if you have a blog, would you be willing to leave a comment with the number of search terms people used to get to your blog last month? More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JULY 15, 2010

If someone asks a question in a social space, make sure you have an expert on hand that can answer the question if it gets too technical for the day-to-day social listener. Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. Hopefully it will help you figure out who is doing what.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

JULY 28, 2010

You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. is a critical question on par with “does this room have bed bugs?&# Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

What other social media fallacies do you have? Leave a comment please. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Those type of comments are why I do it. Those type of comments are why I do it. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 6, 2010

100 Tying Together Social Media and Corporate Social Responsibility | Guest Posts | Social Media Consulting – Convince… [link] [link] Top ? link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn.

CSR 137

CSR Social Media Strategy Consultant 137