Likeable

MAY 25, 2021

If you’ve spent some time on social media, you are probably familiar with the term “social media influencer”: a popular persona online who has the ability to sway public opinion on any specific topic. . The rise of the influencer status has led to the ideal of making a career out of posting one’s lifestyle and hobbies online.

Influencer 58

Influencer Collaboration Sentiment Buy 58

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 95

Social Media Survey Study Collaboration 95

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Keyhole.co

DECEMBER 12, 2023

One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. Find out when your audience is the most active, share reports, and collaborate with your team and clients on this end-to-end social media solution.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Sure, LEGO is a prime playground catering to the entertainment and education of children.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing. Great influencer marketing campaigns are built on trust.

Influencer 98

Influencer Campaign Marketing How To 98

Hootsuite

MARCH 3, 2020

It’s a crucial component of audience research. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Engagement is good—but only when it comes with positive social sentiment. Identify influencers and advocates. Manage crises.

Tools 145

Tools Sentiment HootSuite Reddit 145

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

NOVEMBER 10, 2020

With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. The chocolate brand boasts 110,000 TikTok followers and mostly relies on UGC and influencer marketing posts for its campaigns.

Social Media 59

Social Media Strategy UGC Influencer 59

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

DECEMBER 13, 2023

Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Quicktrends: This feature helps you monitor the latest trends and conduct market research. Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Later

APRIL 10, 2019

In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult. Why Brands Are Investing in Influencer Marketing Costs and Projects.

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Cost Influencer Instagram Travel 84

agora pulse

JANUARY 12, 2021

Across all industries there’s one clear trend: Buying journeys have become much more complicated due to the fact that customers spend more time researching their choices online. Not all of your content needs to be a heavily researched study! Collaborative Content. There are many forms of collaborative content you may play with.

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Types Content Comparison Screencast 162

Hootsuite

MAY 5, 2021

And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Be sure to disclose sponsorships, influencer relationships and other marketing agreements. Collaboration: Slack. Slack has quickly become a favorite enterprise collaboration software.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sherrilynne Starkie

FEBRUARY 13, 2018

Research is a key part of developing a strategy and keeping a program on track. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Other influencer relationships are important too. The consultant always listens to gauge audience sentiment to inform all activity.

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Consultant Social Media Drupal Content management systems 265

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Competitor research The commercial environment is quite competitive. Sentiment analysis: Analyze the exchanges’ emotional undertones. Here is why it’s important: 1.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

MAY 3, 2023

Identify Brand Advocates & Influencers When identifying possible influencers for your brand, your best bet is to choose people who most organically mesh with your product or service. Or if you already have advocates posting on your hashtags, you can measure which influencers are garnering the most attention.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Some common overarching business priorities listening can support are: Market research. Product research. Improve sentiment around customer service. Lead generation.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Keyhole.co

MARCH 16, 2023

Do your research on brands doing social listening well in your industry and see how you can learn from them. Another good social listening practice is to have your social media team collaborate with relevant departments in your organization to provide accurate information. And apologize when occasion demands.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . For a message to resonate with its intended audience, it has to be well-researched and tailored. Social listening for brand sentiment.

Skills 128

Skills Sentiment Team Press Release 128

agora pulse

JANUARY 30, 2020

Niche questions research will get you started: Are there questions that may be answered in a video format? In many cases, that’s a verbal recommendation from an influencer that brings customers into the brand’s sales funnel. Research and monitor your branded search queries. In Conclusion.

YouTube 153

YouTube Screencast Findability Sentiment 153

Keyhole.co

DECEMBER 10, 2022

From campaign monitoring to influencer marketing or from brand monitoring to market research, Keyhole has features to track and analyze multiple metrics. Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. Why should you prefer Keyhole? Start Your FREE Trial.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Knowing their specific research topics allows you to address their pain points.

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Examples Template Templates How To 104

Hootsuite

MARCH 2, 2023

A brand safety incident can also damage a brand’s relationships with partners, suppliers, and other collaborators. Endorsing problematic influencers Collaborating with a public figure, influencer, or content creator can expand your brand awareness. But you have to do your research first. In 2021, brands spent $181.2

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

JULY 15, 2021

It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads. Almost half of respondents (47.2%) in a study on employee advocacy by the Hinge Research Institute discovered that it gave them opportunities to develop skills in high demand.

HootSuite 135

HootSuite Sentiment Study Collaboration 135

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. This upcoming year, there’s going to be a lot more opportunity for customer collaboration,” says Rabiola.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Unmetric

AUGUST 19, 2019

Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. In addition to that, you also get insights on your brand’s keyword mentions on top social networks to help you determine the influence of each user. Pricing: N/A.

Social Media 91

Social Media Tools Price Hashtag 91

Hootsuite

OCTOBER 21, 2020

Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Always have, always will. So if you think your brand can benefit from social media, you’re right.

Social Media 137

Social Media Committee Organization Survey 137

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: N/A. G2Crowd Rating: 4.4.

Social Media 101

Social Media Tools Sysomos Sentiment 101